The Obvious Choice 338 I If You Want To Start a Business, Read This Book
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May 16, 2025 Discover the power of targeting a smaller, engaged audience to stand out in business. Embrace your 'geek flags' to build authentic connections and trust. Dive into niche marketing and learn how focused content can actually drive growth. Get inspired by practical strategies for monopolizing your niche and witness how a targeted approach can lead to business success. It's about quality connections, not just chasing broad appeal!
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Value of Being The Obvious Choice
- Being the obvious choice to a small, well-defined group is more profitable than being just okay to a large, general audience.
- Connection through uncommon commonalities drives trust and customer preference.
Niche Content Over Broad Appeal
- Create content that 10% of your audience will deeply love, even if 90% don't care.
- Avoid trying to please 80% moderately, as it dilutes your standout appeal.
Monopolize a Tiny Market First
- Define your smallest available market very specifically to cater uniquely to them.
- This enables precise targeting, easier access, and better service to your ideal customers.
