The Obvious Choice 339 I You're Using Social Media All Wrong
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May 21, 2025 Social media isn't just about amassing followers; many business owners thrive quietly without big audiences. The podcast explores how effective communication surpasses mere follower count for sales success. A viral campaign illustrates that brand awareness alone doesn't guarantee profits. It also emphasizes shifting from competition to collaboration, showcasing how strategic partnerships can create meaningful connections with the right audience. Discover a smarter approach to leveraging social media for real business growth.
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Content Creation Overrated
- Creating content for social media is often overrated as a business growth strategy.
- The information economy tricks you into making poor decisions about where to focus your effort.
Social Media as Savings Account
- Social media should be seen as a savings account, providing long-term brand awareness.
- It is a lagging indicator that amplifies existing success, not a tool to create it instantly.
Parade Problem of Tech Tools
- New tech tools initially seem beneficial but treat everyone equally, diluting individual success.
- The more saturation, the harder it is to stand out, leading to burnout and diminishing returns.
