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The Digital Agency Growth Podcast

Latest episodes

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May 10, 2023 • 55min

Dan Andrews on Remote Hiring, Podcasting, and Creating a Community of Entrepreneurs

Working remotely, though common now, was not well received or often considered in the past decade or so. With the rise of remote work, hiring anyone from anywhere around the world is easier now. But what was the process like back when the idea started to emerge? Today, Dan Andrews is here to talk about all that and more. This week, episode 181 of The Digital Agency Growth Podcast is about remote hiring, podcasting, and creating a community of entrepreneurs! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Andrews shares the importance of podcasting for agency owners and actionable steps you can take right now to find networking opportunities when abroad. Dan Andrews started the Tropical MBA blog as a job advertisement for a paid intern to join him as he traveled the world building his business with his business partner, Ian Schoen. It has since evolved into a place that location-independent entrepreneurs and folks starting their own businesses turn to for frank disclosures on the inner workings of their own million-dollar eCommerce company, tips and hacks for ex-pat living and travel, and witty commentary on the realities of building your own business to create personal freedom and opportunities.In this episode, Dan Andrews and Dan Englander discuss the following:What being a digital nomad entrepreneur was like circa 2016.The big trends Dan is seeing in remote hiring given the last few months.Comparing being an agency owner to being a track and field athlete.How AI and technological developments will shape life 10 years from now.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH DAN ANDREWS:LinkedInInstagramTropical MBAThe Dynamite CircleCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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May 3, 2023 • 38min

Joe Ardeeser on Optimizing Your Agency’s Proposals and Upsells

Proposals are the heart of making sales and attracting new clients to your agency. But many agencies are approaching creating, sharing, and closing proposals in a way that hurts business: copying and pasting, chucking it over the fence in hopes that it sticks and sending too many follow-up emails. Joe Ardeeser is here to tell us the right, more productive way to create proposals and sign deals. This week, episode 180 of The Digital Agency Growth Podcast is about optimizing your agency’s proposals and upsells!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Joe Ardeeser shares the importance of proposal review meetings and actionable steps you can take right now to streamline your proposal creation. Joe Ardeeser is a former digital agency owner of 12 years who has worked with notable brands such as T-mobile, Bluetooth, and Scantron. His newest venture is Smart Pricing Table: interactive proposal software for agencies and professional service providers.Free giveaway from Joe at Smart Pricing Table: Wish Your Projects Were More Profitable? Download the Free Guide: The Profitable Proposal Blueprint -Learn the 5 powerful principles that can take your proposals to the next level.In this episode, Dan and Joe discuss the following:Google Docs and Microsoft Word aren’t built for proposals.How most agencies get pricing tables and proposals wrong. The value of interactive proposals and proposal review meetings.Asking the right questions will keep prospective clients engaged in the sale - and bring them back if they’ve gone silent.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH JOE ARDEESER:LinkedInSmart Pricing Table websiteFree GuideCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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Apr 26, 2023 • 39min

Simon Severino on Doubling Your Agency’s Sales Through Sprints

Sales cycles, especially in the B2B space, are often long and arduous. Building trust takes time, and finding the perfect balance of engagement with potential clients takes time to master. Simon Severino is here this week to talk about his tried-and-true methods for shortening your sales cycles and scaling your agency with sprints. This week, episode 179 of The Digital Agency Growth Podcast is about doubling your agency’s sales through sprints!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Simon Severino shares the importance of mentally preparing to niche down and actionable steps you can take right now to close your sales with any type of buyer. Simon Severino is the author of the book Strategy Sprints and the CEO and founder of the consulting firm of the same name. He has helped thousands of entrepreneurs reach financial freedom by scaling their firms to run without being dependent on the owners. Simon is an established speaker, having spoken with TEDX and the highly-acclaimed podcast Entrepreneurs on Fire.In this episode, Dan and Simon discuss the following:Shortening your sales cycle with a 90-day sprint.How to emotionally prepare to niche down your agency.Allowing early successes before asking an agency to niche down builds confidence.The four different types of buyers you will encounter and how to sell each one.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH SIMON SEVERINO:LinkedInStrategy Sprints websiteYouTubeCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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Apr 19, 2023 • 37min

David Rush on Building a Software-Empowered Referral Engine

Sales cycles are getting shorter, and with that comes more strain to get more leads in the pipeline. Referrals and professional introductions are one of the best ways to do this, and can make the difference between closing the deal and an unread email. Today’s guest, David Rush, is here to talk about his referral engine SmallWorld and how nurturing your professional relationships makes all the difference. This week, episode 178 of The Digital Agency Growth Podcast is about building a software-empowered referral engine!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, David Rush shares the importance of building trust in business relationships and actionable steps you can take right now to start making introductions and connections for stronger lead generation.David Rush is the founder and CEO of SmallWorld, a relationship activation platform that fuels the entire relationship life cycle to unlock more successful introductions and referrals. An experienced entrepreneur and SaaS go-to-market leader, David has built and led growth teams to successful exits multiple times throughout his career. Previously, he was the founder and CEO of Earshot, a social media listening platform for major enterprise brands. David also served as CRO of DialogTech where he led a team of 80+ sales, customer success, channel, and service professionals to drive commercial growth and retention.In this episode, Dan and David discuss the following:The compression of the sales cycle and what that means for an agency’s selling approach.Streamlining and organizing the referrals and relationships in a company’s network.How SmallWorld adapts to your comfort level of sharing professional contacts.What you should prepare when asking someone else to make an introduction for you.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH DAVID RUSHLinkedInSmallWorld.aiCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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Apr 12, 2023 • 41min

Kelly Campbell on Selling an Agency to Scaling Dozens of Them [Replay]

Selling an agency doesn’t happen overnight. Neither does figuring out what happens after the sale. Today, Kelly Campbell takes us through their journey of selling their agency and helping many other agencies scale their own. This week, episode 177 of The Digital Agency Growth Podcast is about the journey from selling an agency to scaling dozens of them!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Kelly Campbell shares the importance of positioning your agency and actionable steps you can take right now to sustainably scale your agency. Kelly Campbell is an inspiring speaker on trauma, leadership and consciousness. She is a Conscious Leadership Coach to high-impact leaders. Their holistic approach draws on two decades of experience as the empathetic founder of a cause marketing agency, as an ICF certified trauma-informed coach, and studies in Buddhist psychology, contemplative science, and inner child / shadow work. They are a wise curator, deep connector, and the founder of Consciousness Leaders.In this episode, Dan and Kelly discuss the following:Doing your due diligence, even during a quick acquisition process.Selling your agency might not bring you immediate happiness.When to hire in-house versus when to work with a partner for certain services.Kelly’s insight on when to scale your agency. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH KELLY CAMPBELL:LinkedInWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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Apr 5, 2023 • 51min

Georg Dauterman on How IT Can Optimize Your Organization

IT services are often an afterthought for agency owners, especially small to medium organizations. But having reliable, professional IT is for more than just fixing a broken laptop or resetting a password. Good IT can also keep your organization running smoothly and looking professional to clients and potential employees. This week, episode 176 of The Digital Agency Growth Podcast is about how IT can optimize your organization!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Georg Dauterman shares the importance of reliable IT services and actionable steps you can take right now to protect your agency’s data from cyber attacks.Georg Dauterman is the founder and president of Valiant Technology in New York City. Georg has been working in IT for over 20 years, emphasizing creative organizations such as PR firms and ad agencies. He aims to assist organizations in leveraging technology to accomplish their mission while providing guidance on cybersecurity and technology risk management.In this episode, Dan and Georg discuss the following:ChatGPT and its role as a tool after the hype has dissipated.The importance of critical thinking and how creative people often make the best technologists.How optimized IT and technology make your agency run more efficiently and appeal to clients and employees alike.Minimizing the risk of a cyber attack with good IT support and protocols.As Georg mentions in the episode, cyber security is as important to your agency as an attorney or an accountant. Investing in IT is investing in the future of your business!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH GEORG DAUTERMAN:Valiant TechnologyLinkedInYouTubeCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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Mar 29, 2023 • 58min

Konrad Sanders on Content, ChatGPT, and What it Means for Your Agency

ChatGPT recently took the world by storm, and it seems to be popping up everywhere. With so many tools now available, how is the wide availability of AI generated content going to change the agency space?  This week, episode 175 of The Digital Agency Growth Podcast is about content, ChatGPT, and what it means for your agency!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Konrad Sanders shares the importance of having a unified brand voice through all of your agency’s copy, and actionable steps you can take right now to start learning about AI tools.Konrad Sanders runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity. In this episode, Dan and Konrad discuss the following:Building an agency based on keyword research.The Creative Copywriter’s 13 Lenses framework.How copywriting has changed over time, and what elements have stayed the same.ChatGPT isn’t going to take over copywriting, but could make a good companion toolThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH KONRAD SANDERS:LinkedInWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Wordtune SpicesWriterStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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Mar 22, 2023 • 54min

Using Commonality-Based Outreach to Fill Your Agency's Pipeline [Quickmail Webinar]

Outbound marketing strategies change more quickly than we can keep track of. Here at Sales Schema, we have found that a commonality-based, personalized outreach repeatedly works across our whole client base. Dan recently spoke about this strategy (and his book), Relationship Sales at Scale, and the use of compelling commonalities to reach out to prospects in a Quickmail webinar that we’re sharing with you now. This week, episode 174 of The Digital Agency Growth Podcast is about relationship sales at scale!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander shares the importance of keeping consistent in your outreach.In this episode, Dan discusses the following:A framework for keeping your agency’s pipeline full without burning through your addressable market.Use compelling commonalities to contact prospects likely to build a relationship with you.The ‘third path’ for de-risking conversations and generating long-term opportunitiesThe scale to personalization Goldilocks Zone for staying consistent and avoiding an empty pipeline.To apply for our Targeted Outreach Training, head over to salesschema.com/training! Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:QuickMail WebinarsWatch the Replay of Dan’s WebinarStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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Mar 15, 2023 • 52min

Colin Bryar on Working Backwards

Amazon is a massive success in part because of its principle of ‘working backwards’. Starting with the customer and working backwards to the technology has been Amazon’s core belief since the beginning, and is key to how the company operates. This week, episode 173 of The Digital Agency Growth Podcast is about working backwards: both the methodology and the book written by Colin and his co-author Bill Carr.Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Colin Bryar shares the importance of not being afraid to fail to innovate and actionable steps you can take right now to improve your hiring process based on your leadership principles. Colin Bryar co-authored Working Backwards: Insights, Stories, and Secrets from Inside Amazon, a first-person account of how Amazon created and implemented the principles and processes that have made it successful. Colin spent 12 years at Amazon where he earned the moniker “Jeff’s Shadow”, after working alongside Bezos attending meetings, traveling with, and discussing work and life as his Technical Advisor. Colin has served as COO of IMDb and RedMart, and is co-founder of Working Backwards, LLC where we help companies learn how to work backwards. In this episode, Dan and Colin discuss the following:Single-threaded leadership and what that means.The bar-raiser process for hiring, how it worked at Amazon, and how it can work for your agency.The importance of measuring inputs, not outputs.What really makes Jeff Bezos different than anyone who has worked alongside him.Don’t forget to check out Working Backward: Insights, Stories, and Secrets from Inside Amazon and let us know your thoughts on the book.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH COLIN:Working BackwardsLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 
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Mar 8, 2023 • 44min

Lindsay Shearer on Pinterest, Niche-Driven Growth, and Your Agency's Brand Architecture

There's no doubt that having a strong brand is essential for any agency. But what's often overlooked is the importance of having a well-thought-out brand architecture. In this episode, we'll explore what brand architecture is and why it's so important. We'll also provide some tips on how to create an effective brand architecture for your agency.Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Lindsay Shearer shares the importance of niching down to be noticed and actionable steps you can take right now to utilize Pinterest to the fullest extent for your business. Lindsay Shearer is the CEO of Pins 4 Profit + BrandRanx Media + Bankable Digital Agency. Lindsay’s team focus is on running large volume of Pinterest Ads + Organic & mixed with a cross channel SEO strategy for ecom brands. With a background in using digital marketing for mergers & acquisitions & private equity, Lindsay’s team has helped hundreds of brands reach massive growth & scale. Each year she is spending over $35M+ profitably for clients and addicted to the results!In this episode, Dan and Lindsay discuss the following:Building the brand architecture of your agency.How Pinterest is still a mostly untapped market for brand advertising.Defining recurring revenue and how recurring revenue looks different for every agency.Looking at client retention for the ecommerce brand.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH LINDSAY:WebsiteInstagramPinterestLinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

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