The Digital Agency Growth Podcast  cover image

The Digital Agency Growth Podcast

How to Keep Your Agency's Pipeline Full Using Targeted Outreach

Sep 20, 2023
Learn the importance of targeted outreach for agencies, including how to secure consistent opportunities through referrals, common obstacles agencies face in implementing better outbound strategies, and three reasons why agencies struggle to grow their business. Discover the significance of commonalities in making connections and the mistake of being too sales-focused in outreach campaigns. Find out how to build effective outreach campaigns and achieve sales goals with personalized outreach and automation.
53:42

Podcast summary created with Snipd AI

Quick takeaways

  • Trust is the key challenge in sales; building trust and overcoming skepticism is crucial in the sales funnel.
  • Cold outreach often fails due to competition and noise in the market; trust is the scarce resource that needs to be prioritized.

Deep dives

The Importance of Building Trust in Sales

In this podcast episode, the speaker emphasizes the crucial role of trust in sales. They highlight that, especially in the top of the sales funnel, the primary challenge is not differentiation or showcasing features, but rather building trust and overcoming skepticism. Lack of trust is identified as the main barrier that needs to be addressed in order to establish a solid relationship with potential clients.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode