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How to Keep Your Agency's Pipeline Full Using Targeted Outreach

The Digital Agency Growth Podcast

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Targeted Outreach and Selecting Prospects Based on Commonality

In this chapter, they discuss the importance of selecting prospects based on commonality and the concept of COP (a common response). They share a common response they received from a major marketing decision maker of Phillips and explain how it influenced their decision-making process. They also highlight the mistake that 99% of people make in their outreach campaigns by being too sales-focused and not considering the context and medium of communication.

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