4min chapter

The Digital Agency Growth Podcast  cover image

How to Keep Your Agency's Pipeline Full Using Targeted Outreach

The Digital Agency Growth Podcast

CHAPTER

Targeted Outreach Strategies and Roles

This chapter emphasizes the importance of quality over quantity in lead generation and discusses the roles involved in executing a successful outreach campaign, including the use of a senior representative as the face of the campaign, strategy and list building, and market understanding.

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