The Digital Agency Growth Podcast

While we talk a lot about agencies here on the show, founders of productized service businesses share a lot of the same challenges that agency owners do. One of the largest challenges is knowing when your role as owner/founder is not the same as when you started the company and what you can do to change it and bring more value to your agency. This week, episode 193 of The Digital Agency Growth Podcast is about scaling and removing yourself from a productized service business!FREE Webinar From Our SponsorAre you leaving money on the table with your proposals? Smart Pricing Table is hosting a free webinar: "5 Secrets to Profitable Agency Proposals".Register today and learn how to:Increase your budgets with powerful upsellsMitigate scope creep and surprisesBuild proposals lightning fast ⚡Click here to register.In this episode of The Digital Agency Growth Podcast, Justin Tan shares the importance of understanding your leadership style versus your type of business and actionable steps you can take right now to add value to your company. Justin Tan is the founder of Video Husky, a video editing platform and productized service. After building Video Husky to a seven-figure business, Justin hired a General Manager and stepped away from the business. He now offers consulting services and guides agency owners looking to grow their businesses.In this episode, Dan and Justin discuss the following:The difference in mind between an agency and a productized service, and how it is different for every person.Lessons Justin learned about knowing what your clients want and expect from you.The complexity of maintaining a productized structure. Justin’s experience hiring a general manager and what you can expect when looking to hire one for your agency.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH JUSTIN TAN:TwitterWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

The current financial uncertainty has been on everyone’s mind lately, especially agency owners.  It looms in the back of our minds while we’re trying to keep up with the changing agency landscape and focus on growing our projects. Tom Sullivan is here today to talk about his 30 years of experience in the marketing agency space and the changes it’s seen. He also talks about getting through tough financial times, having had his company survive the 2008 recession. This week, episode 192 of The Digital Agency Growth Podcast is about agency growth, acquisition, and thriving in a recession!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. Tom Sullivan is CEO and senior partner of Princeton Partners and Princeton Partners FSG (Financial Services Group), where they help community banks and other financial, health and consumer-focused organizations to accelerate their growth and increase their mission impact. Princeton Partners creates value, ROI and higher success rates by combining the marketing, creative and digital media expertise of agency pros with client-side experts and consultants from the banking, financial services, health and consumer sectors. Tom has had the privilege of working with over 30 financial institutions and healthcare and wellness-focused organizations, creating a positive impact for people through innovative national programs. In this episode, Dan and Tom discuss the following:Tom’s experience transitioning from a ‘Mad Man’ era agency into a modern agency over the last 30 years.What it was like to run an agency through the 2008 financial crisis, and what Tom and his team learned and are employing now.Becoming a pro-social impact agency and how it affects company culture.Developing acquisition as part of your growth strategy.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH TOM SULLIVAN:LinkedInPrinceton PartnersCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Agency acquisition is not something all agency owners consider when starting their business. But there’s nothing more valuable than keeping acquisition in mind throughout your time with the agency, even if selling is not in your plan for a long time, if at all. Today, David Tobin of TobinLeff joins us again to discuss the trends and patterns in the agency acquisition space amidst economic uncertainty and post-Covid shifts. This week, episode 191 of The Digital Agency Growth Podcast is about the agency acquisition market in 2023!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, David Tobin shares the importance of being a specialist in your market and actionable steps you can take right now to prepare your agency for acquisition in the future. Founder and Managing Partner of TobinLeff, David is passionate about crafting and implementing plans for clients to convert business value into family wealth. He strives to help clients expand their view of possibilities, develop creative and sound solutions, and get deals closed. David is a serial entrepreneur who has founded, grown, and crafted exit strategies for four companies of his own. He began his first successful venture while still a full-time university student.In this episode, Dan and David discuss the following:Trends in both buyers and sellers in 2023.What level of growth or potential buyers are looking for.How to get above 7X as a professional services firm.How the sales function of your agency affects outcomes when selling the agency.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH DAVID TOBIN:LinkedInTobinLeffCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:TobinLeff White Papers

With all the buzz about Web3 and technological advancements, marketing and agency life is poised to change rapidly. One agency model that works well in the Web3 world is a DAO, or Decentralized Autonomous Organization. Today, Matthew Mozzocchi is here to talk about Myosin, a DAO agency, and how this model allows them to have a leg up the Web3 world. This week, episode 190 of The Digital Agency Growth Podcast is about Web 3, the DAO team model, and profitable agency partnerships!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Matthew Mozzocchi shares the importance of partnering with agencies in a mutually beneficial way and actionable steps you can take right now to understand the underlying tech of Web3.Matthew Mozzocchi is the Head of Revenue Operations at Myosin, a product studio and agency leveraging the collective wisdom of our member base to inform the tools, processes and playbooks that drive user acquisition into web3. Matthew also helps agencies and Fortune 100 businesses solve their complex staffing needs with flexible talent solutions. In this episode, Dan and Matthew discuss the following:What a DAO (Decentralized Autonomous Organization) is and how it works.The value of partnership models that actually benefit both parties.How Web3 and Web2 differ and how we can expect to see Web3 grow in the next few years.The importance of getting in front of different audiences when partnering.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH MATTHEW MOZZOCCHI:LinkedInMozz.coMyosin.xyzCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Entrepreneurship has changed drastically in the last 20 years. Even with so many different types of businesses out there, from SaaS to E-Commerce, many still keep coming back to the service-based agency as the bread-and-butter of their ventures. Taylor Pearson is here today to talk about why agencies reign supreme in his opinion, his book The End of Jobs, and how Toyota can set an excellent example for us all. This week, episode 189 of The Digital Agency Growth Podcast is about operations, kaizen, and why the agency model is underrated!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Taylor Pearson shares the importance of looking to the future of entrepreneurship and actionable steps you can take right now to improve your service-based business.Taylor Pearson is the author of The End of Jobs, regarded as one of ‘The 7 Books Every Entrepreneur Should Read’ but the Entrepreneur Times. Taylor’s writing has been featured in dozens of media outlets including NBC, Inc, Coindesk, and The Financial Times. Taylor also works with small business startup founders and executives as a consultant, coach and advisor for nearly a decade to ensure their businesses work better – for them, their teammates, their customers, and their communities.In this episode, Dan and Taylor discuss the following:Entrepreneurship and how it’s changed since the early 2000s.The benefits of agencies compared to SaaS and E-commerce models.Toyota’s concept of Kaizen and how we can apply that to our businesses.Challenges in service businesses, especially B2B service businesses. The three things needed for a great service business. One of the most undervalued things about agencies.Taylor’s latest book recommendations.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH TAYLOR PEARSON:LinkedInWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Taylor’s book, The End of JobsHow The Leopard Changed Its Spots by Brian GoodwinImages of Organization by Gareth MorganToyota Production System: Beyond Large-Scale Production by Taiichi OhnoDead in the Water: A True Story of Hijacking, Murder, and a Global Maritime Conspiracy by Matthew Campbell and Kit Chellel

Selling creative to a client can be more difficult than selling SaaS, lead generation, or any other service in the B2B space. It takes a deep understanding of the client’s needs, wants, and risk tolerance to deliver them a great product that they’ll be eager to utilize in their business. Today, Joey Tackett is here to talk about understanding your verticals and what it looks like to sell creative successfully. This week, episode 188 of The Digital Agency Growth Podcast is about selling creative!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Joey Tackett shares the importance of knowing your client's needs and conveying that to them and actionable steps you can take right now to set up your next creative sales pitch for success.Joey Tackett is an award-winning creative director, career coach, and speaker, who helps agency leaders and consultants become highly effective, confident, and persuasive communicators and presenters. During his 23-year creative agency career, he has led creative at various size agencies, working with leading consumer and non-profit brands to enhance their brand experiences. These experiences helped him define and perfect his framework for agency presentations and client experiences, which he teaches through live trainings and courses for other agencies.In this episode, Dan and Joey discuss the following:What does it actually mean to pitch well?When your team is happy, your clients are more likely to be happy.How to structure a creative pitch call.The best preliminary steps to take before your next big pitch.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH JOEY TACKETT:https://www.joeytackett.com/agencygrowthLinkedInInstagramCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Marketing, as we all know, is a fast-paced world that is changing all the time. And if the tech industry has taught us anything, it's that innovation in fast-paced environments is essential to keeping a company afloat. Marketing innovations that think outside the box can set an agency up for success. Today, Alyson Griffin is here to talk about all that and more. This week, episode 187 of The Digital Agency Growth Podcast is about Alyson Griffin’s 25 years of marketing innovation at State Farm, Intel, and HP!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Alyson Griffin shares the importance of understanding the agency’s perspective when you’re on the client side of the equation and actionable steps you can take right now to stand out as an agency to large brands looking for new talent to work with. Alyson Griffin has over 25 years of experience leading Marketing and Global Brand & Thought leadership teams for top technology brands, HP and Intel. During her tenure, she was credited for curating “first-of-their-kind” immersive experiences that traversed technology with art, influencers, gaming, and music. Now, as the Head of Marketing at State Farm, Griffin has been entrusted with the critical charter of revolutionizing the 100-year-old brand through the lens of future-forward marketing initiatives, such as designing the brand’s inaugural metaverse footprint. In this episode, Dan and Alyson discuss the following:How Alyson got started in the agency world and transitioned out.Agencies make a great “training ground” for those newly out of school and in junior roles.The importance of creating a user experience and getting your brand out in an interactive way.The origin of “Jake from State Farm” and its excellence as a marketing tool.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH ALYSON GRIFFIN:LinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Proposals can be a big reason your sales funnel slows down. Especially right now, as we’re seeing recession tendencies, the trend is that leads are still coming in, but closing deals takes a LOT longer. So what can you do to speed up the process and sign more clients? Today, Jore Ardeeser is here to talk about his passion for proposals and how you can create them more quickly and easily than ever before. This week, episode 186 of The Digital Agency Growth Podcast is about how to build agency proposals lightning-fast and let prospects upsell themselves!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Joe Ardeeser shares the importance of knowing when your prospects open and reviewing your proposals and actionable steps you can take right now to upsell your clients on larger packages quickly and easily!Joe Ardeeser is a former digital agency owner of 12 years who has worked with notable brands such as T-mobile, Bluetooth, and Scantron. His newest venture is Smart Pricing Table: interactive proposal software for agencies and professional service providers.In this episode, Dan and Joe discuss the following:Why you should think about proposals like a brochure.The power of not making assumptions about your client’s needs.How to slice and dice a current offer so the base items are more affordable, but you still make your upselling items appealing.Tactics for managing scope creep in your contracts.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH JOE ARDEESER:LinkedInSmart Pricing Table websiteFree GuideCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Marketing is one of the biggest factors in whether or not an agency is successful. But for the new agency, with limited time and resources, marketing takes up the valuable time in which you should be making discovery calls and signing contracts. Automation can help you find qualified leads without adding an additional 40 hours to your work week. This week, episode 185 of The Digital Agency Growth Podcast is about growing a boutique agency with marketing automation!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Brenton Thomas shares the importance of creating a low barrier of entry for your clients and actionable steps you can take right now to automate your marketing to whatever level your agency requires. Brenton Thomas has 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He is the founder of Twibi, a digital marketing agency that has worked with businesses valued at over $1 billion dollars to bootstrapped startups. He also has an MBA in International Marketing from Saint Mary's College of California. In his free time, he enjoys spending time with friends and family.In this episode, Dan and Brenton discuss the following:Brenton’s journey that led him to create Twibi.Specializing and niching down in a crowded market.Effective upselling strategies for both new and existing clients.How to automate your marketing to save time and energy that can be put back into your business.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH BRENTON THOMAS:LinkedinTwibiCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

In this wide business world, there are many ways to build a high-profit agency. Different strategies and tactics will work for different people, and there are consultants everywhere that are trying to sell you on their proprietary “secrets”. So how DO you build a high-profit agency in a sustainable way? And how do the concerns vary as you increase your revenue? Raul Hernandez-Ochoa is here today to talk about all that and more. This week, episode 184 of The Digital Agency Growth Podcast is about building a high-profit agency!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Raul Hernandez-Ochoa shares the importance of creating ‘stickiness’ to keep your clients from leaving and actionable steps you can take right now to position your agency for exponential growth. Raul Hernandez-Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital marketing agencies design profitable growth & operations to scale their impact. He has also helped design marketing and sales teams that have produced millions in revenue, designed revenue teams that produced $50M in sales, and been responsible for over $25M in direct response ad spend and led teams across 12+ time zones.In this episode, Dan and Raul discuss the following:J-curve growth versus staircase growth.The steps of scaling sustainably as your agency grows.What is productizing and how it can help you streamline your sales funnel.Predictions on how AI can help the agency leader as a co-pilot consultant.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH RAUL HERNANDEZ-OCHOA:LinkedInDo Good WorkTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema