The Digital Agency Growth Podcast

Dan dives into innovative outbound strategies tailored for boutique agency owners. He discusses the importance of building trust over chasing leads, highlighting the need for relationship-driven outreach. Key insights include crafting effective copy, the significance of understanding your audience, and how to communicate authentically. Dan emphasizes fostering real connections and the role of timely engagement. He also offers practical tips for scaling outreach while maintaining personal touch, moving away from outdated sales tactics.

In this discussion, Chris DuBois, founder of Dynamic Agency OS and the Snap Offer framework, shares his journey from infantry officer to agency coach. He emphasizes the power of simplifying agency services to enhance clarity and build authority. Chris introduces the one-problem, one-solution model and discusses the PRISM framework for identifying viable market opportunities. Listeners will learn why clarity acts as a sales multiplier, how to create compelling offers that cut through noise, and tackle the real bottleneck: attention.

Join Erik J. Olson, CEO of Proxa and author of 'Million Journey, Dollar', as he shares his innovative path from civil engineering to founding multiple digital agencies. Discover why spinning off agencies can be more beneficial than pivoting, and how to pinpoint the best clients without overcomplicating analytics. Erik discusses the importance of personal engagement in sales strategies and the growing role of AI in agency execution. Learn about the crucial shift from entrepreneur to operator to build a reliable, scalable business.

What separates the agencies that consistently get referrals from those that don’t? According to Audrey Kwan, it comes down to trust equity.In this conversation, Dan Englander talks with Audrey consultant, community builder, and founder of Agency Together about how agencies can get off the feast-or-famine sales rollercoaster by building strategic partnerships, clarifying their niche, and focusing on relationships that compound over time.Topics covered:Why “referral-ready” relationships are built on consistency, not chanceThe ROI of niching for insight, credibility, and collaborationHow small agencies can thrive without growing headcountWhat’s extending sales cycles and how trust shortens them“Growth projects” that drive visibility and long-term differentiationWhy clarity beats diversification, and how to evaluate your niche strategy with SWOT + PESTLEAudrey also shares her “Trust Equity Scorecard,” a free tool that helps agency leaders assess how well-positioned they are to grow through relationships.🔗 Get the scorecard: agencytogether.com/scorecard🎧 Subscribe to The Digital Agency Growth Podcast for more conversations like this, where we cut through gimmicks and focus on what actually drives growth in complex-service businesses.Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH AUDREY KWAN:LinkedInAgency TogetherAudrey Joy KwanCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Nick Petroski, from Promethean Research, specializes in helping digital agencies thrive amidst uncertainty. He discusses the decline of small agencies, the realistic role of AI, and the rise of contractors impacting profit margins. Petroski emphasizes the necessity of specialization and how GLP-1 drugs like Ozempic may disrupt adjacent markets. He shares insights on behavior changes in health and wellness, urging agency founders to adapt to these shifts and build resilience for future success.

What do you do when referrals dry up and the market gets shaky?In this solo episode, Dan Englander breaks down the key takeaways from his recent workshop: Implementing a Business Development System That Stands Up to Uncertainty.You’ll learn:Why reactive sales keeps you stuck in volatilityHow to shift to a proactive system that builds momentumThe 3 mindset shifts every agency needs for consistent growthA practical KPI framework to build sales habits (not just reports)How to define your ICPs without overcomplicating thingsA smarter way to run referral campaigns—no awkward asksThis episode is packed with timeless strategies, no fluff—just actionable systems for growing your agency in unpredictable times. Want the complete Workshop?  including tools and slides.  Go here

We're bringing back one of our most valuable episodes  a conversation that’s just as relevant today as when it first aired. The agency world has seen plenty of change in recent years. But with that change comes opportunity — for evolution, adaptation, and leadership. In this episode, Drew McLellan joins us to talk about the current state of the agency landscape in 2024, the importance of thought leadership, and how to build real trust with clients long before the sale.Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode, Dan and Drew discuss:Why trust starts long before the sales conversationWhat it really takes to grow your agency sustainablyHow to position your agency as a true thought leaderWhere AI adds value (and where it doesn’t)Drew McLellan has worked in advertising for over 30 years. He runs McLellan Marketing Group and Agency Management Institute (AMI), where he helps thousands of small and mid-sized agencies grow smarter and stronger every year.Whether you missed this episode the first time or just need a refresher, we’re excited to bring it back. If you enjoy it, don’t forget to follow, rate, and review the podcast  and share your biggest takeaway with us. Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DREW MCLELLAN:Agency Management InstituteLinkedInX (formerly Twitter)WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

In a world of economic uncertainty, shrinking budgets, and longer sales cycles, how do smart agencies continue to grow? Jon Tsourakis, Co-Founder of Oyova, reveals how embracing discomfort, staying authentic, and focusing on fundamentals can transform your agency’s performance even in the hardest times. Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jon Tsourakis breaks down how agencies can stay competitive by embracing adaptability, simplifying operations, and focusing on what truly drives growth in uncertain times. He shares actionable insights on refining your service offering, building stronger client relationships, and creating a resilient agency model that thrives despite market challenges.Tune in to learn:Why resisting comfort is key to successHow to adapt your biz dev strategy when outbound stops workingThe balance between automation and human connectionLessons from rejection and how to stay in "performance mode"Whether you're battling slow sales or looking to future-proof your agency, this conversation is packed with actionable insights.CONNECT WITH JON TSOURAKISLinkedInOYOVACONNECT WITH DAN ENGLANDER:LinkedInSales Schema

David Brecount, CEO and co-founder of US Digital Partners, shares insights from over 22 years of agency experience. He discusses why his agency transitioned from project-based work to retainers, emphasizing consistency and long-term relationships. Brecount highlights the need for genuine human connections in a busy, AI-driven world and reveals strategies for selling strategy, not just deliverables. He also examines how adapting to economic uncertainty requires embracing technology while fostering client trust.

In this special episode of The Digital Agency Growth Podcast, we’re featuring Dan Englander's recent guest appearance on the Revenue Rehab podcast with Brandi Starr.Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.Dan, founder of Sales Schema and host of this show, dives into the challenges agencies face in today’s low-trust, high-noise landscape. He and Brandi explore why traditional outbound strategies are breaking down, how to rethink your sales approach to win trust faster, and how to build systems that scale without losing the human touch.This conversation is packed with real examples, strategic frameworks, and practical advice to help agency leaders sell complex services more effectively in 2025 and beyond.In This Episode, You’ll Learn:Why response rates are dropping—and how to adapt your strategyHow to identify “relationship triggers” and use them to book more meetingsThe downside of over-automation and what to do insteadHow agencies can de-risk outreach in low-trust environmentsThe key roles your team needs to scale personalized outreachThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH BRANDI STARR:LinkedInTegritaRevenue Rehab CONNECT WITH DAN ENGLANDER:LinkedInSales Schema