Struggling to get your outreach noticed? Explore strategies to effectively connect with ideal clients. Discover the power of personalization and commonalities to build trust. Learn how to demonstrate expertise through compelling copy that engages decision-makers. Find out techniques for standing out in crowded inboxes while reducing perceived risks. Get insights on casual outreach that eases communication barriers and fosters long-term client relationships.

Building a strong client base is a significant goal for any agency to continue to scale. However, acquiring new business is not a one-size-fits-all situation in the agency space. Business development comes in many shapes and sizes, and what works for a ten-person team likely won’t be as effective for a 100-person company. A friend of the show, Jody Sutter, is here this week to talk about her experiences in business development, the four business personalities, overcoming the fear of sales, and more! This week, episode 233 of The Digital Agency Growth Podcast is about unlocking the secrets to building a thriving new business culture for your agency.Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jody Sutter shares the importance of efining the agency's new business ecosystem, including its promise to clients and actionable steps you can take right now to break down the  hesitancy in embracing sales, particularly the fear of rejection. Jody Sutter is the owner of The Sutter Company, a business development coaching and advisory firm, and the inventor of the BUILD WIN SCALE™ system, a step-by-step process designed to help leaders of small marketing agencies identify and activate their natural talents for sales and marketing, leading to a sustainable approach to winning new business. She started The Sutter Company after more than two decades of running business development teams for agencies, large and small and spanning a diverse list of disciplines. They’ve included R/GA, OMD, Havas Media and The VIA Agency. Equal parts storyteller and problem-solver, she knows how to prescribe the tools and techniques that are right for your agency to get your prospects to say “yes”.In this episode, Dan and Jody discuss the following:The importance of taking consistent action and being willing to try different approaches.Jody’s four business personality roles and how they approach business development.Moving past rejection and onto the next business opportunity without deterring the agency.Building systems for long-term sales success.Don’t forget to check out Jody’s book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients on Amazon.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digital Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JODY SUTTER:LinkedInX (formerly Twitter)The Sutter CompanyCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

With a current economic downturn affecting agencies with slowed growth and uncertainty, many owners likely feel less than stellar about their businesses. But rather than get discouraged, now is the time to focus on strategic positioning, client retention, and, most importantly, your self-esteem and confidence in yourself and your agency. Steve Guberman is with us today, using his over 25 years in the creative, marketing, advertising, and PR industry, including a decade spent running and eventually selling his successful agency, to share insights into avoiding low self-esteem, avoiding burnout, defining your agency’s unique goals, and more. This week, episode 232 of The Digital Agency Growth Podcast is about overcoming burnout and building successful agencies!Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Steve Guberman shares the importance of setting boundaries and honoring personal values to avoid burnout and actionable steps you can take right now to document your sales process to get the agency owner out of the sales seat. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.In this episode, Dan and Steve discuss the following:Recognizing past successes to combat low self-esteem and imposter syndrome as an agency owner.Focusing on showing more value and relevance to clients in a mature market.Time blocking and documenting sales processes as essential tools for managing workload and reducing stress.The importance of systematizing sales processes to free up the owner's time and grow the agency.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH STEVE GUBERMAN:LinkedInOutsightYouTubeAgency Bytes podcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

It’s common for merging and acquisition to be on an agency owner’s mind from the very beginning, even if it is not part of their original goals. Even if you find yourself still wanting to scale your business before selling, it’s never too early to start taking steps that will make the M&A process easier down the road. Jonathan Baker is here today to share how the M&A landscape looks right now, what factors into valuation decisions, the importance of patience in the process, and more. This week, episode 231 of The Digital Agency Growth Podcast is about preparing your agency for a successful acquisition!Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jonathan Baker shares the importance of patience in the M&A process and actionable steps you can take right now to start preparing your agency for acquisition, well before valuation. Jonathan Baker is the Practice Lead of the M&A practice at Punctuation, a small consultancy focused exclusively on servicing creative, digital, and marketing services firms. After starting his carrer in marketing strategy and positioning, Jonathan left in 2011 to pursue his own business, Monday Night Brewing. Along with two business partners,he has grown the craft brewery to five locations and nto one of the largest craft breweries in the nation by volume. My focus has been on marketing, sales, and taprooms. Jonathan recently stepped out of the day-to-day at Monday Night to work with his father David to grow Punctuation.In this episode, Dan and Jonathan discuss the following:COVID’s impact on agency goals due to vulnerability.Focusing on a few key lead generation activities instead of spreading yourself thin.The importance of patience in the M&A process.Challenges that can ruin a deal last minute.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JONATHAN BAKER:LinkedInPunctuationMonday Night BrewingCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Every agency owner wants to make sure that their business is as profitable as possible. But as an agency grows and there are more clients and employees to take care of and line items to consider, how do we peel back the layers to discover what’s holding us back from being more profitable? Marcel Petitpas is back again this week to share his insights into improving your profitability, positioning your agency, and more. This week, episode 230 of The Digital Agency Growth Podcast is about strategies for improving delivery margin and agency profitability!Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Marcel Petitpas shares the importance of positioning and niching down and actionable steps you can take right now to ensure you’re managing costs effectively in order to improve your profit margins. Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He is also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.  In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, Marcel has helped hundreds of agencies around the world improve profitability and cash flow in their business.  In this episode, Dan and Marcel discuss the following:The need for human intervention in data quality.Different ways to make agencies more profitable.Shortening the cash conversion cycle to maintain growth without cash flow issues.How being overstaffed is likely an agency’s biggest problem.If you’re looking to start increasing your agency’s profitability, you can start by checking out Parakeeto’s free Agency Profitability Toolkit! If you’re looking to dive deeping into mastering the art of modeling, forecasting, measuring, and improving the profitability of your agency, check out Parakeeto's Foundations Course!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MARCEL PETITPAS:LinkedInWebsiteParakeetoCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Last week on the show, we talked about taking a proactive approach with outbound by reaching out to their prospective clients and building authentic relationships. This week, Dan talks about Sales Schema’s actual methodology for doing so, the Targeted Outreach System, and focuses on giving you practical tips for optimization and a peek into the program. This week, episode 229 of The Digital Agency Growth Podcast is about optimizing agency-to-brand outreach!Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan Englander shares the importance of understanding the reasons behind low open rates and addressing them systematically and actionable steps you can take right now to build successful relationships that lead to meetings and interested prospective clients. In this episode, Dan discusses the following:The current trust recession and how building relationships can help.Four common hazards in outbound sales to avoid for success. The order of operations in optimization, from open rates to meeting rates.The need for a systematic approach to converting replies and agreements into meetings.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

The role of outbound marketing has changed as marketing has developed over the years. The original playbook of reaching out thinking potential clients don’t know what they need no longer works. Knowledge isn’t what’s missing in the business equation anymore. It’s trust. Dan is here this week with Sales Schema’s revamped training to teach you the ins and outs of building trust in your business relationships for scaling your agency. This week, episode 228 of The Digital Agency Growth Podcast is about building agency pipelines using commonality-driven email outreach! Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Dan Englander shares the importance of not hiring too early for your business and actionable steps you can take right now to get your agency’s owner out of the sales seat. In this episode, Dan discusses the following:The healthy way to think about outbound for long term growth.The four siren song mistakes that go along with agencies hiring for business development. Why the outbound lead generation playbook is broken and what to do instead.Understanding the ins and outs of relationship sales at scale.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

We’ve seen a big shift in employment and the workforce over the last few years, and it can be hard to know what to expect going forward and what decisions are best for your agency. Danny Markstein is a seasoned professional when it comes to workforce solutions, and he’s here today to talk about the demographic shift in the workforce, the Great Recession and Pandemic’s effect on employment, and more. This week, episode 227 of The Digital Agency Growth Podcast is about the workforce crisis and the power of specialization! Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Danny Markstein shares the importance of being scrappy and adaptable in the early stages of business development and actionable steps you can take right now to be competitive in your market. Danny Markstein is an experienced communications professional with more than 20 years of experience in the public, private, and nonprofit sectors. Danny founded Markstein in 2003 as a strategic consulting agency. Today, Markstein is a full-service creative communications agency. Visit markstein.co to unlock additional workforce solutions.In this episode, Dan and Danny discuss the following:The initial challenges of starting a consulting firm.Challenges of workforce participation and the impact of the pandemic on employment rates.The importance of accurate and clear communication in recruiting and retaining employees.The decision to specialize and  the continued flow of creative work through the agency. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DANNY MARKSTEIN:LinkedInX (formerly Twitter)MarksteinCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Whether or not to niche down is an age-old agency question and comes with lots of things to consider. But have you considered your team’s dynamic in preferences when taking on clients and forming relationships? Friend of the show Jon Tsourakis is back again this week to talk about how his team helps focus the niches the company focuses on, insights on sales strategies, the challenges of M&A, and more! This week, episode 226 of The Digital Agency Growth Podcast is about leveraging team dynamics and client relationships for agency success! Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Jon Tsourakis shares the importance of team alignment and cultural fit in making strategic decisions and actionable steps you can take right now to check the efficacy of your sales process. Jon Tsourakis is a seasoned leader, marketer and sales expert. He’s the co-owner and President of Oyova, a national marketing and application development agency where he helps the firm identify and capitalize on new opportunities. He's a huge proponent of helping others, whether that's through one-on-one mentoring or collaborating with top digital agency owners in the Digital Mastermind where he hosts his podcast The Climb. In this episode, Dan and Jon discuss the following:The search for more fulfilling client relationships and the role of clear scopes and satisfactory results in building these relationships.The ability to share knowledge without compromising client relationships.The challenges of creating engaging content on LinkedIn and the evolving nature of content platforms.Navigating mergers and acquisitions, whether one-on-one or with a broker.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH JON TSOURAKIS:LinkedInDigital MastermindCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

When scaling an agency, the CEO is usually deeply ingrained. But CEOs are supposed to work on the business rather than in the business, right? So how can a CEO make their agency scalable and run smoothly without them being present in the company's day-to-day operations? Mandi Ellefson of the Hands-Off CEO is here to offer her insights and guidance on doing just that! This week, episode 225 of The Digital Agency Growth Podcast is about becoming a hands-off CEO!Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Mandi Ellefson shares the importance of specialization in growing an agency and actionable steps you can take right now to make your business run without you. Mandi Ellefson went from $175k debt to multimillionaire status by revolutionizing consulting agencies. Through Hands-Off CEO, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ monthly net profit so they can focus on growth. She shares her wisdom as a published author and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and scale without less reliance on the CEO.In this episode, Dan and Mandi discuss the following:How agencies limit themselves by focusing on custom solutions.How to increase value and decrease risk for clients.Creating an irresistible offer to attract ideal clients that’s also exciting to the agency.The importance of delivering on promises and scaling with aligning with integrity.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MANDI ELLEFSON:LinkedInX (formerly Twitter)Hands-Off CEO PodcastWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.