What does it take to scale, sell, and sustain a thriving agency? 

As an agency owner, finding the right balance between structure and creativity can be a challenge. Spencer Gallagher, founder of Cactus and co-author of Agencynomics, joins us this week to share his insights on scaling agencies, building long-term value, and navigating the ever-changing industry landscape. Spencer dives into the importance of treating your agency as an asset, leveraging data and AI, and understanding how top agencies position themselves for acquisition.

This week, episode 249 of The Digital Agency Growth Podcast is about scaling smarter, increasing agency value, and staying ahead in the evolving digital landscape!

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode, Spencer Gallagher shares the key factors that separate agencies that successfully exit from those that don’t—and how to build a business that buyers actually want. He also breaks down the biggest shifts happening in the agency world and how owners can adapt to thrive.

Spencer Gallagher is the founder of Cactus, a consulting firm specializing in helping agencies scale and prepare for acquisition. He built and sold his own agency, Blue Halo, and now advises agency owners on growth, operations, and maximizing business value.

In this episode, Dan and Spencer discuss:

• The #1 mistake agency owners make when scaling—and how to avoid it.
• Why data and AI-driven agencies are in high demand.
• How to structure your agency for long-term growth and a successful exit.
• The future of agency business models and why adaptability is key.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

CONNECT WITH SPENCER GALLAGHER:

LinkedIn

Cactus 

Agencynomics

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.