The Digital Agency Growth Podcast

Surviving the SEO Evolution: How Brandon Leibowitz Adapted to 17 Years of Industry Changes

Mar 26, 2025
Brandon Leibowitz, founder of SEO Optimizers, has nearly two decades of experience in digital marketing. He discusses the transformative impact of AI on SEO, the critical role of schema in enhancing visibility, and the balance between AI and human creativity. Brandon shares his journey from agency work to entrepreneurship, highlighting the importance of adaptability in changing marketplaces. He offers practical tips for business growth, including effective delegation and developing robust systems to thrive amid rapid industry evolution.
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ANECDOTE

Starting SEO Optimizers Journey

  • Brandon Leibowitz started SEO Optimizers while working full-time by freelancing local clients and gradually transitioned to full agency work.
  • Injuries from skateboarding impacted his early career, pushing him further into agency work.
INSIGHT

SEO Is Not Just Traffic

  • SEO drives traffic but does not guarantee conversions; trust-building on websites is crucial for success.
  • Optimizing site layout and call-to-actions can significantly impact conversion rates beyond ranking.
ADVICE

Use Schema Markup

  • Implement schema.org markup on your website to enhance visibility and help AI interpret content.
  • Schema improves search results display and supports AI-powered search effectiveness.
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