

Data & AI Mastery
Cambridge Spark
In the age of rapid technological change, how can you harness the power of data and AI to transform your business?
Welcome to Data & AI Mastery, the podcast where cutting-edge insights meet practical strategies for success.
Hosted by Dr. Raoul-Gabriel Urma, Founder of Cambridge Spark, this show dives deep into how leading organisations across the globe are using Data & AI to revolutionise operations, streamline efficiency, and drive innovation.
Each episode features conversations with senior leaders, revealing their career stories and real-world case studies, and actionable takeaways that you can apply—whether you're climbing the career ladder or already in the C-suite.
From AI-driven solutions to practical tips for navigating your data transformation journey, Data & AI Mastery will equip you with the tools to thrive in the AI era.
Stay ahead, stay inspired, and unlock your potential with Data & AI Mastery—your ultimate guide to mastering data and AI for business.
Welcome to Data & AI Mastery, the podcast where cutting-edge insights meet practical strategies for success.
Hosted by Dr. Raoul-Gabriel Urma, Founder of Cambridge Spark, this show dives deep into how leading organisations across the globe are using Data & AI to revolutionise operations, streamline efficiency, and drive innovation.
Each episode features conversations with senior leaders, revealing their career stories and real-world case studies, and actionable takeaways that you can apply—whether you're climbing the career ladder or already in the C-suite.
From AI-driven solutions to practical tips for navigating your data transformation journey, Data & AI Mastery will equip you with the tools to thrive in the AI era.
Stay ahead, stay inspired, and unlock your potential with Data & AI Mastery—your ultimate guide to mastering data and AI for business.
Episodes
Mentioned books

Oct 1, 2025 • 28min
Driving Data Strategy in Healthcare: Aidan Innes, Head of Data Standards at Nuffield Health
Aidan Innes, Head of Data Standards at Nuffield Health, shares his intriguing journey from sports science to data leadership. He discusses building outcome frameworks that influence patient care and the impact of advanced analytics on healthcare. Aidan highlights the importance of data literacy, revealing how apprenticeships have helped Nuffield save millions and empower staff. He also speaks about scaling COVID-19 rehab programs and measuring ROI, offering practical insights into the future of data in healthcare.

Sep 17, 2025 • 31min
Should We Still Teach Coding in the AI Era? An Interview with Prof Sue Sentance, Director of the Raspberry Pi Computing Education Research Centre at the University of Cambridge
Start your data & AI transformation journey with Cambridge Spark.
What does it take to prepare students—and their teachers—for a future shaped by AI? In this episode of Data & AI Mastery, host Dr. Raoul-Gabriel Urma sits down with Prof. Sue Sentance, Director of the Raspberry Pi Computing Education Research Centre at the University of Cambridge, to explore the evolving landscape of computing education.
From the importance of teaching AI literacy and programming skills, to the challenges of teacher development and interdisciplinary learning, Sue offers research-backed insights into what inclusive, future-ready education should look like.
They discuss the role of pedagogy like PRIMM, frameworks such as SEAME, and why critical thinking—not just technical know-how—is essential for navigating today’s digital world. Whether you're an educator, policymaker, or AI enthusiast, this conversation will leave you rethinking how we equip the next generation with the skills to engage with, critique, and shape AI technologies.
Chapter Markers:
(00:00) Start Your Journey into AI Mastery
Kick off with Dr. Raoul-Gabriel Urma as he sets the stage for this episode's deep dive into computing education and AI literacy.
(01:20) Discover Prof. Sue Sentance’s Path to Shaping Computing Education
Explore Sue’s unique journey from AI PhD to classroom teacher to academic leader in computing pedagogy.
(03:29) Unpack the Latest Research in AI and Programming Education
Learn about Sue’s current work, including AI education, debugging, and longitudinal studies in physical computing.
(04:43) Master the Skills You Need in the Age of AI
Find out what essential skills students need today to thrive in an AI-driven world—and why confidence and critical thinking are key.
(08:51) Learn Why We Must Teach AI—and How to Do It Effectively
Sue explains why understanding AI isn't optional and offers insights on how we can teach it meaningfully in schools.
(11:59) Break Down AI Literacy with Real-World Frameworks
Get to grips with leading AI literacy models from UNESCO, OECD, and the EU—and their implications for education.
(15:01) Get Actionable Advice for Parents Navigating AI and Tech
Sue shares how parents can support their children in learning about AI—even without technical expertise.
(17:23) Explore the Line Between Teaching with AI and Teaching About It
Understand the difference and how educators can responsibly integrate AI tools into teaching practices.
(21:26) Debate the Future: Should We Still Teach Programming?
Sue tackles the hot topic of whether coding still matters in an age of generative AI—and what we risk if we stop.
(24:08) Hear Personal Insights in a Rapid-Fire Q&A
Find out Sue’s favourite programming language, subjects at school, and the music that fuels her work.
(28:23) Wrap Up with Final Thoughts on Empowering Learners with AI
Raoul reflects on key themes, from coding's long-term value to the role of education in fostering AI literacy.
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Sep 3, 2025 • 42min
Matthew Cloke, CTO at Endava: Building an AI-Native Organisation and Scaling Adoption
Start your data & AI transformation journey with Cambridge Spark.
In this episode of Data & AI Mastery, Dr. Raoul-Gabriel Urma speaks with Matthew Cloke, Chief Technology Officer at Endava, about how one of the world’s leading technology companies is embracing AI at scale.
Matt shares how Endava created an AI committee to set governance and strategy, built cross-functional champions networks and celebrated AI heroes to drive adoption, and invested in ChatGPT Enterprise across 8,000 employees, achieving 85–90% daily usage.
The pair also dive into the business case for AI and how to secure executive buy-in and why creating "wake-up moments" for executives is critical.
Whether you’re a senior leader shaping AI strategy or a professional curious about scaling adoption, this conversation is packed with actionable insights.
Be sure to follow Data & AI Mastery wherever you listen to your podcasts to never miss an episode.
Chapter Markers:
(03:45) Who owns the AI agenda? Inside Endava’s AI committee
(10:30) The Champions Network & AI Heroes
(15:20) Making the business case for ChatGPT Enterprise
(25:30) “Wake up, crawl, walk, run”: driving executive aha moments
(29:30) Balancing wait-and-see vs. first-mover advantage
(32:40) Quickfire round: contrarian views, environment, favourite language & more
(38:40) Closing reflections & key takeaways
Useful Links:
Connect with Matthew on LinkedIn
Visit the Endava Website
Follow Raoul for more AI insights on LinkedIn
Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com

Aug 20, 2025 • 33min
AI Strategy, Leadership & Future of Work with Tamar Yehoshua, Advisor & Former President at Glean
Tamar Yehoshua, former President at Glean and seasoned leader with a rich background at Google and Slack, discusses the essence of AI literacy in today's boardrooms. She emphasizes that imagination is the biggest hurdle to AI transformation, not just infrastructure. Tamar shares insights on AI agents' roles in various sectors and how successful leaders maintain authenticity and transparency. Additionally, she highlights the importance of defining AI metrics and the role boards play in ensuring a strong ROI from AI investments.

Aug 6, 2025 • 29min
Redefining AI: From Automation to Adaptive Systems with Daniel Hulme, Chief AI Officer at WPP
Learn how Cambridge Spark can help your business transform with data and AI: https://cambridgespark.com
In this episode of Data & AI Mastery, host Dr. Raoul-Gabriel Urma sits down with Daniel Hulme, Chief AI Officer at WPP, to explore a bold rethinking of artificial intelligence—beyond automation and into adaptive, evolving systems.
Daniel shares how marketing is being reengineered through AI—dynamic segmentation, synthetic audiences, brand-safe content generation, and more—and how businesses must focus on frictions rather than blindly chasing trends. Drawing on decades of experience, he also reveals a powerful framework for AI defensibility built on data, talent, and leadership.
This is a must-listen for executives, AI practitioners, and innovators eager to move past hype and into action.
🎧 Enjoyed this episode? Subscribe and follow to catch more discussions with data & AI leaders who are transforming their industries.
Chapter Markers:
(05:50) The case for goal-directed adaptive systems
(08:05) Why businesses chase tech hype instead of solving problems
(12:34) Case study: Using AI to augment creativity at scale
(15:07) Micro-moments & the future of personalised, timely marketing
(17:00) Real-world transformation challenges (and how to overcome them)
(19:05) What gives AI efforts defensibility in business
(21:39) Biggest misconceptions business leaders have about AI
(24:46) Daniel on staying ahead: predictions, neuromorphic AI, philosophy
Useful Links:
Connect with Daniel Hulme on LinkedIn
Visit the WPP Website
Follow Raoul for more AI insights on LinkedIn
Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com

Jul 23, 2025 • 29min
Reinventing Construction with Data & AI with James Garner, Head of AI & Data at Gleeds
Learn how Cambridge Spark can help your business transform with data and AI: https://cambridgespark.com
In this episode of Data & AI Mastery, Dr. Raoul-Gabriel Urma is joined by James Garner, Head of AI & Data at Gleeds, a global construction consultancy. Together they explore how a traditionally conservative industry is embracing data and AI to drive innovation, improve forecasting, and revolutionise operations.
James shares his remarkable journey from chartered quantity surveyor to leading Gleeds' AI and data initiatives. They discuss why domain expertise combined with data science is the new superpower — and why finding these "translators" is so hard. They also cover the importance of hackathons, experimentation, and failing fast to discover valuable AI use cases in construction. And finally they discuss why data quality matters — but isn't the blocker people think it is anymore — and why culture and continuous upskilling are the real keys to AI adoption.
Whether you’re in construction, infrastructure, energy, or just keen to see how AI is reshaping even the most traditional sectors, this conversation is packed with practical insights and future-facing perspectives.
🎧 Enjoyed this episode? Subscribe and follow to catch more discussions with data & AI leaders who are transforming their industries.
Chapter Markers:
(07:10) Data quality, domain expertise, and building that first model
(10:22) Taking prototypes to production
(11:28) GPT chatbots, LLMs, and the assist tool for industry knowledge
(13:48) Why hackathons and safe sandboxing accelerate innovation
(16:47) The near future: AI agents, robotics, and blockchain impact
(21:30) Worries about industry readiness and losing control to big tech
(22:57) Quickfire Round: contrarian views, magic wand problems & learning mindset
Useful Links:
Connect with James Garner on LinkedIn
Visit the Gleeds Website
Find out more about Project Flux here
Subscribe to the Project Flux Newsletter & Podcast here
Follow Raoul for more AI insights on LinkedIn
Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com

Jul 9, 2025 • 29min
Jeff Boudier, Product & Growth at Hugging Face, on Building a Culture of Impact & Why Small AI Models Win
Transform your workforce with cutting-edge data & AI skills — visit cambridgespark.com to get started today.
In this episode of Data & AI Mastery, Dr. Raoul-Gabriel Urma sits down with Jeff Boudier, who leads Product and Growth at Hugging Face, the world’s leading open platform for AI builders.
Throughout the episode, the pair explore how enterprises are turning to smaller, specialised open models to solve real business problems; the importance of maintaining control over your data; and how Hugging Face is helping enterprises bring AI safely into production.
Whether you’re a CTO navigating how to deploy AI at scale or an engineer eager to sharpen your edge, this episode delivers powerful takeaways on using data & AI strategically — not just for experimentation, but for driving real ROI.
Subscribe to Data & AI Mastery and never miss insights from global leaders pushing the boundaries of what’s possible with data.
Chapter Markers:
(05:50) Real-world ROI: Financial services & patent tech using smaller open models
(08:50) When to adopt specialised vs. large models
(10:50) The AI adoption curve & why general models aren’t one-size-fits-all
(12:30) Protecting your data: governance, builder culture, and avoiding lock-in
(14:30) How Hugging Face keeps up with the latest developments in AI
(17:50) Supporting enterprises: from rogue IT to secure, compliant AI
(21:30) Security, safe tensors & scanning models for vulnerabilities
(24:40) Quick-fire round: Jeff’s favourite programming language, subjects & music genre
Useful Links:
Connect with Jeff Boudier on LinkedIn
Visit the Hugging Face Website
Follow Raoul for more AI insights on LinkedIn
Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com

Jun 25, 2025 • 33min
Balancing Data Compliance, Strategy, and Innovation with Sam Smith, VP Global Data Privacy & Governance at Merlin Entertainments
Want to unlock the full potential of data & AI across your organisation? Visit cambridgespark.com to explore how we help enterprises upskill their workforce with cutting-edge, industry-relevant training programmes that drive real business impact.
In this episode of Data & AI Mastery, host Dr. Raoul-Gabriel Urma sits down with Sam Smith, VP of Global Data Privacy and Governance at Merlin Entertainments, to explore how privacy and governance are the unsung heroes powering innovation in data-driven businesses.
Sam shares her fascinating career shift from solicitor to data leader and unpacks what it really means to build effective global data governance strategies. They discuss how to demonstrate ROI from data governance, the carrot vs. stick of compliance, and the practical challenges of AI regulation in a hyper-connected world.
Whether you’re a privacy professional, business leader, or data practitioner, this episode offers real-world insights on embedding privacy by design, aligning legal and commercial goals, and why AI literacy is now a business-wide mandate—not just a legal issue.
If you found this episode valuable, don't forget to subscribe, rate, and review.
Chapter Markers:
(02:00) Samantha’s journey: From law to data privacy
(04:30) Why data governance is a hard sell—and how to frame ROI
(08:30) Data governance as both insurance and innovation
(10:30) Key terms explained: Ownership, stewardship, and privacy
(14:00) The ethics and strategy behind collecting personal data
(18:00) What happens when AI tools go too far?
(25:00) Where AI and data governance teams should sit in your org
(27:45) Quick-fire questions: Industry views, lifelong learning, and favorite tunes
(29:30) Raoul’s reflections: Why AI literacy matters now more than ever
Useful Links:
Connect with Sam Smith on LinkedIn
Visit the Merlin Entertainments Website
Follow Raoul for more AI insights on LinkedIn
Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com

Jun 11, 2025 • 28min
Roxane Heaton, MD of Digital Colleague Experience at Barclays on Designing Better Work with AI
Want to equip your workforce with the data and AI skills they need to drive real transformation? Cambridge Spark partners with global organisations to build high-impact, scalable training programmes that deliver measurable business outcomes. Learn more at cambridgespark.com.
In this episode of Data & AI Mastery, Dr. Raoul-Gabriel Urma speaks with Roxane Heaton, Managing Director of Digital Colleague Experience at Barclays, about what it means to design digital systems for real people—at scale.
Roxane shares her unique journey across the public and private sectors, from the Cabinet Office to Macmillan and now at Barclays, and brings an unshakable focus on user-centered innovation. In a world obsessed with digital transformation, Roxane challenges conventional thinking by arguing that AI doesn’t replace thinking—it deepens it.
Whether you're a digital leader, HR strategist, or AI practitioner, Roxane offers an inspiring and grounded vision for inclusive, impactful transformation.
Tune in to discover how to unlock human potential through data-driven design.
Chapter Markers:
(05:46) How to Measure the Impact of Digital Tools
(08:32) Using Passive vs Active Data in AI Design
(10:47) Automation, Copilots & Rethinking Workflows
(13:07) Why Upskilling Requires More Than Just Tools
(16:33) The Role of Ethics and Data Governance
(19:51) Storytelling as a Leadership Skill in the AI Era
(20:21) Why Design Thinking is the Must-Have Mindset
(26:01) Raoul’s Reflections
Useful Links:
Connect with Roxane Heaton on LinkedIn
Visit the Barclays Website
Follow Raoul for more AI insights on LinkedIn
Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com

May 28, 2025 • 33min
6 Months of Data & AI Mastery: Raoul-Gabriel Urma, Group CEO at Cambridge Spark Reflects on Lessons, Leaders & the Future
Curious about how you or your organisation can lead in the age of AI? Visit CambridgeSpark.com to explore cutting-edge training programmes and resources.
To celebrate the six-month milestone of Data & AI Mastery, we flip the script! This time, host Dr. Raoul-Gabriel Urma steps into the hot seat, interviewed by Cambridge Spark's CTO, Kevin Lemagnen.
In this special anniversary episode, Raoul shares his personal journey—from coding on calculators in high school to founding Cambridge Spark and leading the conversation on data and AI transformation.
Together, they also go on to reflect on the biggest takeaways from past guests and why lifelong learning is no longer optional. Plus, Raoul answers a rapid-fire round of personal and professional questions that offer a glimpse into the mind behind one of the industry's most forward-thinking educators.
Whether you're aspiring to lead in tech or shaping strategy from the C-suite, this episode offers insights, inspiration, and practical wisdom.
Chapter Markers:
(05:00) From calculators to classrooms: Raoul’s early love for education
(15:00) The ROI of AI: cost vs. customer delight
(20:00) Bold prediction: The rise of agentic AI in education
(23:00) Favorite guest moments: from NATO to Lloyds to Pearson
(26:00) The future of work and why apprenticeships matter
(27:30) Quickfire round: contrarian views, reading habits, Python love, and more
Useful Links:
Follow Raoul for more AI insights on LinkedIn
Connect with Kevin Lemagnen on LinkedIn
Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com
Functional Programming in Java by Raoul-Gabriel Urma: Amazon Link