

Driving Data Strategy in Healthcare: Aidan Innes, Head of Data Standards at Nuffield Health
Oct 1, 2025
Aidan Innes, Head of Data Standards at Nuffield Health, shares his intriguing journey from sports science to data leadership. He discusses building outcome frameworks that influence patient care and the impact of advanced analytics on healthcare. Aidan highlights the importance of data literacy, revealing how apprenticeships have helped Nuffield save millions and empower staff. He also speaks about scaling COVID-19 rehab programs and measuring ROI, offering practical insights into the future of data in healthcare.
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Domain Expertise To Data Leadership
- Aidan described his path from sports science and physiologist roles into designing outcome frameworks at Nuffield Health.
- That work led him to lead the organisation's data strategy to improve data quality, availability, and skills.
Scaling A COVID Rehab Program
- Aidan recounted creating a COVID-19 rehabilitation programme and measuring quality-of-life and healthcare utilisation outcomes.
- The programme scaled across 110 sites and contributed to a social value estimate of £124 million in 2024.
Design Outcomes Backwards From Impact
- Start outcome design from the impact and work backwards to outcomes, outputs, and inputs.
- This backward approach reveals what clinical and operational data you must collect to explain success or failure.