
Ecom Gold
Lessons from masterminds building valuable Ecommerce brands.New episodes each week on YouTube and all podcast platforms, with your host Finn Radford. Subscribe below for exclusive content.
Latest episodes

Jun 13, 2022 • 46min
Google Analytics GA4 and what you need to know with Steve Lamar
Google Analytics 4 (GA4) is the next generation of Google’s flagship analytics platform. GA4 replaces Universal Google Analytics (UA), which has been in use since 2006. Shopify will be among the first platforms to adopt GA4. The switch will provide Shopify merchants with more accurate data, better insights, and more features. GA4 also offers improved privacy controls and is more resistant to data manipulation. Ultimately, the switch to GA4 will provide Shopify merchants with a more reliable and informative view of their data.However, it’s not all sunshine and rainbows and there are a few things you need to understand about the implementation and differences between GA4 and universal analytics. Fortunately Steve is an expert and guides us through the process in this special extra episode. Thursdays episode is still coming out as usual. It’s with none other than Ben Massay the Founder of RAD Global a new CrossFit brand taking the world by Storm. Athletes in this years CrossFit Games will be wearing their shoes. Good luck getting a pair yourself though, these shoes are more exclusive than Yeezys at the moment. Tune in on Thursday to find our how Ben convinced a senior designer from the Swoosh brand to jump on board and help him grow his business rapidly. A big thank you to our sponsors: Rewind. Back up your Shopify store because not doing so is absolute lunacy. As a listener of the show you can claim a no strings attatched free month with this link: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

5 snips
Jun 9, 2022 • 1h 6min
Katie Webb Teaches How To Start And Grow A Sports Nutrition Brand.
Katie Webb, founder, and CEO of Aila has been looking for an effective way to boost her energy levels. She tried many different methods but kept coming up short until she created the perfect combination that is now available in a product free from artificial ingredients with plenty of post-consumption benefits too! These are the lessons she has learned so far. For Katie & Aila, this is just the beginning. As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Jun 2, 2022 • 60min
Jarod Steffes Co-Founder at Muddy Bites teaches how to launch a successful kick starter and manage a high growth snack brand.
Want to launch a kick starter? Or, want to know how it feels to run an ecommerce brand with huge product demand, and zero paid advertising? Product market fit is one of the many reasons Muddy Bites has been so successful and we get into it in this episode with co-founder Jarod Steffes. I have a feeling this brand will be worth a few hundred million in the future. Get the insights early! A big thank you to our sponsors: Rewind. Back up your Shopify store because not doing so is absolute lunacy. As a listener of the show you can claim a no strings attatched free month with this link: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

May 26, 2022 • 38min
Chris Meade teaches you how to get into and dominate retail.
Chris is the co-founder of CrossNet the fastest-growing garden game in the USA. Chris is a Forbes 30 under 30 founder and together with his brother and long-term friend created CrossNet in his backyard. Chris experienced massive retail success scaling from 0 to 3500+ stores with zero external funding. In this episode, he teaches us how he did it. Check out Rewind app and claim your free month: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/?redir...VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

May 18, 2022 • 1h 8min
Eli Weiss Teaches Customer Experience.
Eli is director of CX at Jones Road Beauty which is co owned by Bobbi Brown. In this masterclass Eli will teach you why CX is so important, what brands often get wrong and how to implement great CX into your business. Check out Rewind app and claim your free month: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/?redir...VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

May 18, 2022 • 1h 13min
Kristen teaches UGC content and professional UGC strategies.
Kristen is Director of marketing at SuitShop. She is also a leading professional UGC creator and has one of the fastest growing networks of UGC creators with a marketing background. Kristen teaches everything you need to know to implement an effective UGC strategy. Check out Rewind app and claim your free month: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/?redirected=trueVIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

May 18, 2022 • 1h 23min
Drew Fallon teaches how to raise Ecommerce capital and financial modelling.
Drew is CFO of Mad Rabbit. Mad Rabbit is the success story that you may remember from the hit TV show Shark Tank. Drew has a background in Ecommerce finance and shares insights, strategies and knowledge about the space. Check out Rewind app and claim your free month: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/?redir...VIXXR Shopify Agency. https://www.vixxr.com/Show lessGet show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford