Beyond A Million

In this clip from Episode 191 of Beyond A Million, Mike Koenigs shares the story behind his most effective marketing campaign ever, the "$1,000 Cup of Coffee." What started as a way to qualify serious prospects quickly turned into a high-converting sales system that helped him bring in multiple six figures in just weeks. If you've ever struggled with long sales cycles or unqualified leads, this is a masterclass in turning conversations into high-value clients. Enjoyed this clip? Check out our full interview with Mike: https://podfollow.com/beyond-a-million

Have you ever thought saving a dying business might be a fun challenge—or even a legacy move? Randy Cohen did. After building TicketCity into a $100M+ company from just $1,200, he figured reviving Z'Tejas (a beloved Tex-Mex chain in Austin) would be a way to give back and preserve something special. It wasn't. In this episode, Randy opens up about what really happened when he bought the restaurant chain out of bankruptcy and tried to turn it around. Spoiler: it didn't work. And the reasons why are something every entrepreneur needs to hear. Randy and I also talk about: What it means to be an owner vs. an operator How ego can wreck even the best intentions Why culture doesn't stick unless you're showing up every single day How COVID became the final gut punch that forced Randy to shut it all down What it emotionally takes to walk away … and so much more! This one's raw, real, and loaded with hard-earned wisdom—especially if you've ever held on to a business too long or felt the weight of trying to keep it all together. Tune in now. — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. — Key Takeaways: 00:00 Intro 01:40 Why open a restaurant? 08:49 Let's talk culture 14:36 Investing in a bankrupt business 29:42 When it's time to sell 34:13 What it emotionally takes to walk away 39:06 The price of not running your own business 47:25 What's next for Randy? 51:06 The Gathering of Titans 56:03 Advice for entrepreneurs starting out — Additional Resources: 🔹 Randy on Instagram: https://www.instagram.com/randyscottcohen/ — ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 — Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 -- Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

In this clip from Episode 187 of Beyond A Million, Chandler Bolt shares the 6-figure mistake that nearly cost him his business—and the lesson every founder needs to hear. From partnering out of insecurity to hiring undervalued talent, Chandler unpacks how these early missteps shaped his thinking on leadership, culture, and building an A-player team. If you're scaling and struggling with who to hire (and how much to pay them), this one's a must-watch. Enjoyed this clip? Check out our full interview with Chandler: https://podfollow.com/beyond-a-million

Is all that content you're putting out actually doing anything or just adding to the noise? Mike Koenigs has been creating content that converts longer than most of us have been online. He's a five-time founder with multiple exits, 19 books (including a WSJ bestseller), and decades of helping entrepreneurs turn attention into revenue. And in this conversation, he breaks down why the old rules of content no longer apply. We talk about the trap so many creators fall into (chasing likes, followers, and attention for attention's sake) and why that strategy is dead in the water if there's no conversion on the other side. Mike shares how to stand out in a sea of AI-generated noise, why founder-led brands are the most defensible asset in any business, and how to make sure your content actually drives revenue. He also walks you through his brilliant "$1,000 Cup of Coffee" method for qualifying high-ticket clients and the simple six-part framework he uses to reinvent founders and their brands. If you're feeling stuck in the content hamster wheel (or just want a smarter way to grow) then this episode will show you how to create stuff that actually moves the needle. Tune in now and get ready to rethink everything you thought you knew about content. — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. — Key Takeaways: 00:00 Intro 02:26 What you're missing when creating content 05:19 Content marketing then and now 08:31 Let's talk about AI-produced content 22:40 The six Ms 39:21 The importance of accepting (and celebrating) your past 42:40 The $1,000 cup of coffee 51:04 "If you could spend 95% of your time doing one thing, what would it be?" 58:18 Why you need your own equivalent of a TED Talk — Additional Resources: 🔹 Mike on Instagram: https://www.instagram.com/mikekoenigs/ — ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 — Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 -- Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

Mindset coach Rob Dial dives into the crucial difference between stress and pressure, enlightening high achievers on how this distinction can transform their performance. He highlights that pressure can be harnessed positively, while stress can lead to burnout. Rob shares his 'three key decisions per day' rule for increased productivity and a clearer mindset, advocating for a proactive approach to challenges. His insights promise to help listeners optimize their output without sacrificing their well-being.

What if all the new marketing tools you're chasing are actually slowing your growth? Today's guest, Allan Dib, bestselling author of The 1-Page Marketing Plan (over 1 million copies sold) and Lean Marketing, reveals why entrepreneurs waste time on shiny objects instead of mastering the fundamentals. Allan's helped thousands of businesses strip away complexity, focus on what actually works, and build marketing machines that run without constant founder involvement. In this episode, you'll hear why personal brand is becoming the most defensible advantage in any industry, how to spot and plug "leaks" in your customer journey before pouring money into ads, and why subtracting is often the fastest path to growth. You'll also learn the two questions that determine whether a new tool is worth using, and the simple "dead man switch" system Allan uses to ensure consistent output even when he's off the grid. If you've ever felt overwhelmed by marketing options or stuck on the hamster wheel of content creation, this conversation will help you simplify, amplify, and finally get the leverage you've been chasing. Listen in and learn how to do less, but far better. — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. — Key Takeaways: 00:00 Intro 01:08 Biggest marketing mistakes in 2025 03:26 Authenticity in content creation and personal branding 07:14 The democratization of content creation 10:30 Lead generation vs. conversion optimization 16:15 The most underrated asset for entrepreneurs in 2025 19:19 Doing fewer things better 26:45 Lean marketing and organization 30:48 Frequency vs. quality 34:02 The importance of systems and processes 41:14 The role of AI in copywriting 46:01 Focusing on the fundamentals vs. new concepts 50:08 Allan's winning routines 53:36 Allan's advice to his younger self 56:14 Outro — Additional Resources: 🔹 Allan on Instagram: https://www.instagram.com/allandib/?hl=en 🔹 Lean Marketing Website: https://leanmarketing.com/ 🔹 Lean Marketing Book: https://leanmarketing.com/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 -- Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

In this clip from Episode 189 of Beyond A Million, Michael Erath, founder of Next Level Growth and mastermind behind the Five Obsessions framework, tells the story of how his $45M business came crashing down after discovering that his best friend and business partner had been committing fraud and embezzling funds—right as the 2008 financial crisis hit. What followed was a brutal 18-month battle to avoid bankruptcy, protect his family, and rebuild from the ashes. Enjoyed this clip? Check out our full interview with Michael: https://podfollow.com/beyond-a-million

What if the framework you're using to grow your business is the very thing holding it back? Today's guest, Michael Erath, founder of Next Level Growth, reveals why systems like EOS and Scaling Up, while helpful, often become a cage for elite entrepreneurs. Michael grew a $45M company, lost it all to fraud and a financial crisis, and came back stronger with a custom-built framework that now helps other businesses scale without the chaos. In this episode, you'll hear how Michael bounced back from total collapse, why most entrepreneurs are aiming too low, and what makes his Five Obsessions of Elite Organizations framework a smarter, more adaptable path to sustainable growth. You'll also learn why effort is your responsibility, how to rethink coaching ROI, and why pricing strategy should never be an afterthought. If you've ever felt boxed in by traditional systems or know your business is capable of more, this conversation will show you how to build the kind of company others can't compete with. Listen in and learn what it takes to grow a business that's not just successful, but elite. — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. — Key Takeaways: 00:00:00 Michael's turbulent business background 00:02:47 Advice for aspiring entrepreneurs 00:05:28 Investment returns on coaching 00:14:46 Growing a family business to $45M 00:20:43 Bank fraud, embezzlement, and the 2008 collapse 00:23:51 There's always a negotiation to be had 00:34:02 Starting over and building a new business 00:41:39 The EOS framework 00:44:59 The five obsessions framework 00:59:24 Michael's book and its AI companion 01:01:51 AI and business 01:04:13 Acceptance of mediocre performance 01:08:48 Outro — Additional Resources: 🔹 Next Level Growth: https://nextlevelgrowth.com/ 🔹 Michael on LinkedIn: https://www.linkedin.com/in/michaelerath1/ 🔹 Five Obsessions of Elite Organizations: https://a.co/d/ckShv2Y ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

What if the key to closing more sales isn't being slick, but being curious? Today's guest, Stela Roznovan, breaks down why most people suck at sales and how to fix it through curiosity. Stela went from being an immigrant with zero English knowledge to leading a multi-million-dollar insurance agency in the U.S., and she did it by mastering the mindset most entrepreneurs ignore. A former concert pianist and Taekwondo black belt, she reveals how discipline, curiosity, and obsession with practice shaped her into a high-performing business leader. We dig into the psychology of money, the immigrant hustle, why most sales conversations fall flat, and how sales isn't about pitching, but about listening, storytelling, and crafting connection. Plus, Stela shares her 3-part framework for sales success and the exact mindset shift that helped her close deals with confidence. If you're tired of pushing harder and still not seeing results, this episode will show you what most are missing. Tune in! P.S. Want to get access to Stela's secret sales vault? Just DM her "BAM" on Instagram 👉 https://www.instagram.com/stelaroznovan/ — This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! — Key Takeaways: 00:00:00 Intro 00:01:37 Learning English in thirty days 00:04:37 Learning as an adult 00:07:12 Scarcity mindset and financial behavior 00:15:11 Parallels between being a pianist and being an entrepreneur 00:22:51 The art of asking 00:28:55 Dealing with the pressure of competition 00:36:48 From piano to insurance sales 00:45:35 Why insurance? 00:49:42 The science of sales and building relationships 01:00:11 The challenges of transitioning from sales to management 01:04:29 Advice for aspiring entrepreneurs 01:06:28 Outro — Additional Resources: 🔹 Stela on Instagram: https://www.instagram.com/stelaroznovan/ 🔹 Stela on LinkedIn: https://www.linkedin.com/in/stela-roznovan-6a1b8b118/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

Struggling to scale your business without burning out? One book could change everything. In this episode of Beyond A Million, Chandler Bolt returns to share how one book helped drive $7 million in revenue, not from royalties, but from its deep integration into every corner of his business. The founder of Self Publishing School and author of Published, breaks down the real strategy behind writing books that generate leads, close sales, and onboard employees at scale. We also take a look at the big picture: hiring A-players vs. farm league talent, what it means to "go pro" in content creation, and why Chandler transitioned from a fully remote company to building a culture-driven in-person office. Along the way, Chandler shares painful (and expensive) lessons from his early years, like partnering out of insecurity and undervaluing top talent, and how they helped him grow to multi-8-figure success. Whether you're thinking about writing a book or scaling your ops team, this episode is packed with strategy, structure, and straight talk. Tune in! — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. — Key Takeaways: 00:00:00 Intro 00:01:29 The worst reason to write a book 00:05:11 Thinking in frameworks and structuring thoughts 00:11:20 Lessons learned in business growth 00:16:04 Shifting business strategies 00:23:14 Content strategy evolution 00:32:28 Remote vs. in-person culture 00:39:04 The secret to good leadership 00:45:53 Roles for remote vs. in-person work 00:49:43 Management and leadership in hybrid businesses 00:59:46 Advice for aspiring entrepreneurs 01:05:32 Resources and outro — Additional Resources: 🔹 Chandler on LinkedIn: https://www.linkedin.com/in/chandlerbolt/ 🔹 Chandler on Instagram: https://www.instagram.com/chandler_bolt/?hl=en 🔹 Chandler on YouTube: https://www.youtube.com/@ChandlerBoltOfficial ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!