
Beyond A Million
Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/
All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses.
With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what’s working - and what’s not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from.
Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket.
Whether you’re pushing through your first startup and learning the ropes, you’re an established 8 or 9-figure brand, or you’ve made an exit and are thinking about your next chapter… Beyond a Million will stretch your mind.
Be sure to follow us wherever you get your podcasts so you never miss a new episode!
Latest episodes

9 snips
Mar 27, 2025 • 1h 18min
169: Processed Food Is Quietly Wrecking Entrepreneurs with Abel James - 7FL
This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! Could your food choices be the reason you're tired, foggy, and underperforming? In this episode of Beyond A Million, Brad sits down with Abel James, a multifaceted entrepreneur best known as the author of The Wild Diet and host of The Fat-Burning Man podcast. Abel started making money from music online as a teenager, before most people even realized the potential of the internet. But his path took a wild turn in his early 20s when, despite following his doctor’s advice, he found himself overweight, exhausted, and wrecked. After a house fire destroyed everything he owned, he shifted his life and went deep into self-experimentation, flipping conventional nutrition on its head. What he found transformed his health and became the foundation of his entrepreneurial endeavors. Today, Abel is focused on investing, advising, and creative exploration—leveraging his experience to help others scale meaningfully, not just endlessly. If you want to take back control of your health and business, this episode is for you. Tune in. — Key Takeaways: 00:00:00 Intro 00:01:55 Fat because you’re busy? 00:13:09 The right diet 00:21:57 Lab-grown meat 00:27:16 How Abel got into business 00:33:08 Curiosity, learning, and exploring different fields 00:37:42 The biological involvement of music 00:48:56 Creativity and productivity 00:55:29 How to make money 01:02:26 Messaging today vs. 15 years ago 01:13:39 Best mistake Abel made in his life 01:17:26 Outro — Additional Resources: 🔹 Abel’s website: https://app.abeljames.com/ 🔹 Abel’s podcast: https://app.abeljames.com/#podcast 🔹 Abel on Instagram: https://www.instagram.com/abeljams/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

5 snips
Mar 20, 2025 • 1h 7min
168: This Homeless Drug Addict Became an 8-Figure Entrepreneur with Khalil Rafati - 8FE
This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. In 2003, Khalil Rafati was living on the streets of Skid Row, battling cocaine and heroin addictions. Consumed by darkness and self-doubt, his only goal in life was to become famous and die. Today, he’s the owner of SunLife Organics, a multiple 8-figure wellness empire with locations across the country. He’s an acclaimed author and a highly sought-after speaker. But how did he turn his life around so drastically? And what does it take to rebuild a life from the ground up? In this episode, Khalil shares the powerful lessons he’s learned from overcoming addiction and building a business rooted in purpose and service. Tune in! — Key Takeaways: 00:00:00 Intro 00:01:35 The Billion-Dollar Smoothie 00:03:44 Best investment Khalil made in himself 00:06:24 The core tenets of a healthy diet 00:08:54 From addict to 8-figure entrepreneur 00:19:52 How do you define a drug? 00:25:47 Khalil’s forming years 00:36:49 Khalil’s awakening and business growth 00:51:39 Business and purpose 01:02:22 Outro — Additional Resources: 🔹 Khalil on Instagram: https://www.instagram.com/khalilrafati/ 🔹 Remembering to Live by Khalil Rafati: https://a.co/d/3UcufgX 🔹 SunLife Organics: https://sunlifeorganics.com/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

Mar 13, 2025 • 1h 17min
167: Drug Addict To Millionaire - AI Scaling Strategies With Brodie Kern - 7FL
This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! Is AI the secret to leaner, smarter and faster growth? In this episode of Beyond A Million, Brad sits down with Brodie Kern, a drug addict turned CEO. Brodie went from rock bottom to launching multiple successful businesses, from founding the mindset coaching business Wake Up Wealthy to building an AI automation company and content studio. His journey is anything but boring. Brad and Brodie explore the shift that AI has brought to business operations, the AI apocalypse, ethical coaching, the problems with (some) SaaS tools, and why your business should be lean, agile, and automated. If you need clarity on your next business move, this episode is for you! Tune in. — Key Takeaways: 00:00:00 Intro 00:01:45 What’s coming with AI 00:04:33 Maximizing AI output 00:12:16 Avoid overbuilt SaaS, simplicity scales 00:27:39 The AI apocalypse 00:35:36 Brodie’s struggles with drug addictions 00:41:41 The benefits and problems of coaching 01:03:01 On altruism 01:10:50 Expectations are premeditated resentments 01:13:25 Best advice for entrepreneurs starting out 01:16:06 Outro — Additional Resources: 🔹 Brodie on IG: https://www.instagram.com/brodiekern/ 🔹 Stupid Simple Scale: https://stupidsimplescale.com/home525400 🔹 The Content Factory: https://www.thecontentfactoryatx.com/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

Mar 6, 2025 • 1h 13min
166: Ian Blair Built a $10M eCommerce Brand in Just 18 Months, Here’s How - 8FE
This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Imagine scaling an eCommerce business to $10M in just 18 months… Well, that’s exactly what this week’s guest, Ian Blair did. Ian is the founder and CEO of Laundry Sauce, one of the fastest growing eCommerce brands on the internet. Laundry Sauce produces fragrance-infused laundry detergent pods that make your clothes smell incredible. Before launching Laundry Sauce, Ian successfully built Buildfire, a no-code app building platform for businesses. But how did Ian transition from SaaS to eCommerce so smoothly? Which business model allowed him to scale to 8-figures so quickly? And how is AI transforming eCommerce? Find out in our interview! — Key Takeaways: 00:00:00 Intro 00:01:25 eCommerce business model 00:03:35 Challenges in SaaS and eCom businesses 00:07:23 Taking action vs. planning 00:09:56 Laundry Sauce’s market and branding strategy 00:16:32 Influencer marketing, brand differentiation, and paid ads 00:34:53 The power of subscription models 00:40:12 Product expansion 00:44:05 Leveraging AI for data analysis 00:50:28 From SaaS to eCom 00:54:36 Outsourcing vs. in-house 01:06:19 Advice for aspiring eCom entrepreneurs 01:07:42 Investing in personal growth 01:09:14 Exotic cars 01:12:21 Outro — Additional Resources: 🔹 Laundry Sauce: https://laundrysauce.com/ 🔹 Ian on LinkedIn: https://www.linkedin.com/pulse/ian-blair-ceo-laundry-sauce-scented-detergent-cole-zucker/ 🔹 Ian on Instagram: https://www.instagram.com/ianblair44/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

14 snips
Feb 20, 2025 • 1h 26min
165: Tiffany High’s No-Fail Strategy to Grow 8-Figure Real Estate Ventures - 8FE
This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. What if scaling the wrong way is the fastest way to tank your business? In this episode of Beyond A Million, Brad sits down with Tiffany High, a real estate investor and business strategist, who breaks down exactly what it takes to grow an eight-figure business without getting stuck in chaos. As co-founder of Results Driven REI and Heels Homes, Tiffany has flipped hundreds of properties while building a coaching business that helps real estate investors scale efficiently and build sustainable businesses. She talks about the five stages of business growth, how to build a predictable sales system, and why most entrepreneurs struggle with hiring (and, more importantly, how to fix it). Tiffany also explains why firing toxic high performers is a non-negotiable, even if they’re making you money. Plus, she shares the extreme delegation strategy that allows her to run multiple companies while raising two kids. If you’re looking to scale – whether in real estate or any other business – you can’t afford to miss this episode. Tune in now! — Key Takeaways: 00:00:00 Intro 00:01:46 Building an 8-figure company 00:07:02 Five stages of business 00:13:51 Shiny object syndrome 00:16:10 Recruiting and onboarding 00:20:59 Core values vs. themes 00:24:48 Creating a winning team 00:33:26 Training salespeople 00:45:23 Mistakes new entrepreneurs make when hiring people 00:52:52 Balancing motherhood and running an 8-figure company 00:56:13 From being poor to making it big 01:02:00 Advice for new entrepreneurs 01:04:11 Having a spouse as a business partner 01:10:44 Wholesaling and flipping real estate 01:19:06 Driving factors behind entrepreneurship 01:25:48 Outro — Additional Resources: 🔹 Tiffany on Instagram: https://www.instagram.com/tiffanyhighofficial/ 🔹 Tiffany on YouTube: https://www.youtube.com/c/TiffanyandJoshHigh ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

11 snips
Feb 13, 2025 • 58min
164: INSANE Travel Hack: $100K in Free Rewards Every Year With Eli Facenda - 7FL
This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! Imagine crossing off every destination on your bucket list… for free. Well, that’s exactly what Eli Facenda does. Eli started his credit card points journey at just 23. Although he spent very little at the time, he managed to earn up to $20,000 a year in travel rewards. He quickly identified all the best practices and loopholes and turned his passion for travel into a business. Now, he helps business owners optimize their credit card points, make the most of them, and save thousands of dollars on travel expenses. Want to extract maximum value out of your credit card points? This episode is for you! Let’s jump right in. — Key Takeaways: 00:00 Intro 01:40 Dumbest thing to do with your credit card points 03:39 Best and worst credit cards for businesses 07:31 How aspiring entrepreneurs can leverage points 10:33 Eli’s most extravagant use of points 14:16 Eli’s most strategic use of points 19:07 Top 3 tips for 7-figure entrepreneurs 23:24 Eli’s background and journey into credit card points 32:57 Eli’s business now 39:52 Anti-Stripe campaign 42:54 Country build on borrowing 52:05 Eli’s priorities 53:48 How to be productive while traveling 57:40 Outro — Additional Resources: 🔹 Eli on Instagram: https://www.instagram.com/elitravelguy/ 🔹 Eli on YouTube: https://www.youtube.com/@elifacenda 🔹 CEO Points Playbook: https://freedomtravelsystems.com/playbook/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

Feb 6, 2025 • 48min
163: Is Direct Response Marketing DEAD? Alex Cattoni On What’s Working in 2025 - 7FL
This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! Are you struggling to connect with today’s overwhelmed and skeptical consumers? In this episode of Beyond A Million, Brad sits down with Alex Cattoni to discuss the best marketing strategies for 2025. Alex is a renowned copywriter, marketing expert, and the proud founder of Copy Posse, the new school for copywriters. Recently recognized as Marketer of the Year by DigitalMarketer, she teaches effective marketing strategies prioritizing long-term trust over short-term sales tactics. As the marketing landscape continues to shift, Alex explains in great detail how businesses can adapt to changing consumer behavior and market conditions. Tune in to learn how to take your marketing to the next level! — Key Takeaways: 00:00 Intro 01:25 Direct response marketing 101 05:03 Conversion vs. branding 11:15 Integrating branding and direct response 27:29 The role of questions in sales and marketing 35:40 The line between personal and professional 41:47 Are the robots coming to steal our jobs? 45:50 Long-form vs short-form content on YouTube 47:01 Outro — Additional Resources: 🔹 Alex on YouTube: https://www.youtube.com/c/AlexCattoni 🔹 Alex on Instagram: https://www.instagram.com/alexcattoni/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

Jan 30, 2025 • 45min
162: Creative Financing Hacks to Buy Real Estate with NO Money or Credit | Ron LeGrand - 8FE
This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Can you buy real estate with no money and no credit? In this episode of Beyond A Million, Brad sits down with Ron LeGrand, a real estate veteran with decades worth of experience. Ron shares his journey, starting in real estate at 35 and building a successful investment and education business. Throughout his career, Ron has survived multiple real estate market cycles, which gives him a deep understanding of how to adapt strategies in both boom times and recessions. He emphasizes the importance of creative financing techniques like wholesaling and term deals, which allow investors to buy properties without money or credit. Ready to start investing in real estate without risking your own money? Then this episode is for you! Tune in. — Key Takeaways: 00:00 Intro 01:10 Learning and personal development 02:39 Ron’s journey into real estate 05:36 Creative financing strategies 12:35 Ron’s first seminar 16:48 Education vs. action 18:17 What to invest in if you’re brand new 24:12 Real estate investing, wholesaling, house-flipping 32:21 Real estate cycles 34:00 Worst mistake Ron ever made 38:30 Where are we headed? 44:07 Outro — Additional Resources: 🔹 Ron’s website: https://www.ronlegrand.com/ 🔹 Ron’s podcast: https://thementorpodcast.com/ 🔹 Ron on Instagram: https://www.instagram.com/realronlegrand/ 🔹 Ron on YouTube: https://www.youtube.com/@ronlegrand 🔹 Ron on LinkedIn: https://www.linkedin.com/in/ronlegrand/ ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

30 snips
Jan 23, 2025 • 1h 48min
161: Venture Capital vs. Private Equity: What’s Right for Your Business? w/ Chris Van Dusen - 8FE
Chris Van Dusen, Senior Partner at Solyco Capital, shares his wealth of experience in marketing and early-stage capitalization. He tackles the intricacies of venture capital versus private equity, highlighting their distinct approaches and the challenges of aligning investor expectations. Chris discusses effective funding strategies, the importance of differentiation in saturated markets, and the significance of building mission-driven teams for sustained growth. He also emphasizes the role of testing and optimizing customer experiences to drive exponential business success.

Jan 16, 2025 • 50min
160: The Rise of Hedley & Bennett: How Ellen Bennett Built an 8-Figure Culinary Empire - 8FE
This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. What if all it took to build an 8-figure company was $300 and a dream? In this episode of Beyond A Million, Brad sits down with Ellen Bennett, the visionary founder of the culinary empire Hedley & Bennett. Starting with just $300 and a passion for improving the tools chefs rely on, Ellen turned her dream into a thriving 8-figure business. She shares her journey from working in Michelin-starred kitchens to designing gear and tools that professional chefs and home cooks love. She dives deep into the challenges of scaling Hedley & Bennett, including transitioning from bespoke B2B sales to direct-to-consumer e-commerce, and why staying authentic to the brand's mission has been her guiding star. Tune in! — Key Takeaways: 00:00 Intro 04:03 Michelin star rating system 05:58 The importance of sleep 09:23 Starting and growing Hedley & Bennett 17:21 Direct consumer vs. B2B 18:34 Balancing growth and efficiency 26:29 Stepping down as the CEO 31:26 Product roadmap 34:42 Ellen’s involvement in product development 37:56 Becoming an omnichannel business 43:32 Social media marketing and branding 49:18 Outro — Additional Resources: 🔹 Ellen’s Website: https://www.hedleyandbennett.com/ 🔹 Ellen on Instagram: https://www.instagram.com/ellenmariebennett/ 🔹 Hedley & Bennett on Facebook: https://www.facebook.com/hedleyandbennett/ 🔹 Kitchen Glow Up: https://www.tastemade.com/shows/kitchen-glow-up 🔹 Dream First, Details Later: https://a.co/d/gPGFZAF ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 — Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!