196: Why Your Offer Sucks (And How to Fix It) with Jake Setterlun - 8FE

How do you make an offer so irresistible that you don't even need a sales team to sell it?

Jake Setterlun is 29, runs four different companies, and somehow manages to make offer-building look easy. He started out doing Facebook ads for real estate agents, but everything changed when he figured out what makes an offer irresistible. That insight led to The Offer Code, his “Purple Ocean” framework, and multiple agencies doing seven and eight figures.

In this episode, we get into how Jake thinks about creating offers that do the selling for you, why most agency owners are still stuck in 2018, and what it really takes to use AI in a way that actually boosts conversions. He also breaks down how he tests new offers, the biggest mistake he made while scaling, and how he rebuilt after stepping away too soon.

If you’re an agency owner, or honestly, anyone selling something online… this one’s going to hurt a little. But it’s worth it.

Tune in to learn how to make your offer the only one your customer wants to buy.

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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

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Key Takeaways:

• 00:00 Intro

• 01:47 From concept to money 

• 02:33 Biggest business mistakes in the agency space 

• 06:48 How to get into the agency space 

• 08:47 Jake’s offer code 

• 15:24 Creating the offer 

• 20:12 Changing the game with AI 

• 34:25 Biggest mistakes when implementing AI 

• 37:08 Testing offers 

• 38:54 Traffic sources and marketing strategies 

• 49:36 LinkedIn’s role in the ad ecosystem 

• 53:09 Biggest mistake in the last 5 years 

• 57:02 Advice for aspiring entrepreneurs 

• 58:03 Outro

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Additional Resources:

🔹  Jake’s Website: https://jakesetterlun.com/ 

🔹  Jake on Instagram: https://www.instagram.com/optimizedjake/

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. 

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

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