191: Founder Brands, AI Chaos & Content That Converts with Mike Koenigs - 8FE

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Aug 28, 2025

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Is all that content you're putting out actually doing anything or just adding to the noise?

Mike Koenigs has been creating content that converts longer than most of us have been online. He’s a five-time founder with multiple exits, 19 books (including a WSJ bestseller), and decades of helping entrepreneurs turn attention into revenue. And in this conversation, he breaks down why the old rules of content no longer apply.

We talk about the trap so many creators fall into (chasing likes, followers, and attention for attention’s sake) and why that strategy is dead in the water if there’s no conversion on the other side.

Mike shares how to stand out in a sea of AI-generated noise, why founder-led brands are the most defensible asset in any business, and how to make sure your content actually drives revenue.

He also walks you through his brilliant “$1,000 Cup of Coffee” method for qualifying high-ticket clients and the simple six-part framework he uses to reinvent founders and their brands.

If you’re feeling stuck in the content hamster wheel (or just want a smarter way to grow) then this episode will show you how to create stuff that actually moves the needle.

Tune in now and get ready to rethink everything you thought you knew about content.

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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

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Key Takeaways:

00:00 Intro
02:26 What you’re missing when creating content
05:19 Content marketing then and now
08:31 Let’s talk about AI-produced content
22:40 The six Ms
39:21 The importance of accepting (and celebrating) your past
42:40 The $1,000 cup of coffee
51:04 “If you could spend 95% of your time doing one thing, what would it be?”
58:18 Why you need your own equivalent of a TED Talk

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Additional Resources:

🔹 Mike on Instagram: https://www.instagram.com/mikekoenigs/

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

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