The Marketer's Journey

Joe Griffin, CEO/Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why a good managing editor is so important for creating good content in today’s market Why there should be one editor or editing department rather than editors spread throughout multiple departments How to set up a practical content creation plan   Resources Intercom ClearVoice Uberflip Brand Guidelines   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why cold calling is not the most effective method of outreach How to effectively connect with prospective clients How to strategically use customer stories and industry data How to focus on relationship building rather than lead source   Resources Intercom   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Alexis Teichmiller, Affiliate Manager at ConvertKit, joins the Content Experience Show to discuss the power of partnering with your customers over traditional influencers.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How ConvertKit built a successful affiliate marketing program How to balance branding with personal testimony with your affiliates Why affiliates are different from influencers How your business can start building an affiliate program   Resources Techsmith ConvertKit Alexis’ Blog and Podcast   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why every member of your business contributes to sales How to empathize with your audience How to simplify your brand’s message to “go down smoothly” How to quickly create relevance through polarization Why the product you’re selling includes the customer’s experience   Resources Techsmith Cerebral Selling Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to approach multiple types of content How to keep content creation efficient when working with a team How to set up a great workflow What roles are a must for a content creation team   Resources Techsmith Content Delivery E-Book Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why focusing on traffic and “top of funnel” metrics is not the most beneficial How to find more meaningful data when your audience visits your website How to test your audience’s response to different types of content How to more effectively approach persona creation   Resources Fabl Disruptive Advertising Social Media Examiner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.   Special thanks to our sponsors: Rev.com Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to stay involved as a leader without micromanaging How to think from the client’s perspective How to plan out and justify a content strategy budget with a client Why localized content is a vital part of the content strategy   Resources Rev.com DAC Group   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How content marketing has become competitive How to create competition free content How to find your core content How to choose the right projects to work on   Resources CoSchedule 10x Marketing Formula Lightboard Gartner’s Hype Cycle Blue Ocean Strategy   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content Marketing In This EpisodeHow to define the content experienceWhy your business already has a content experienceHow to determine who should own the content experienceWhy having a content experience manager is importantResourcesWho Owns the Content Experience? Visit ContentProsPodcast.com for more insights from your favorite content marketers. 

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content Marketing In This EpisodeHow to help your ideas resonate more clearly whether in content or speakingWhy some companies should have a customer experience teamHow to better understand what your customer is experiencing when interacting with your business ResourcesGodfrey Website Visit ContentProsPodcast.com for more insights from your favorite content marketers.