Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.
Special thanks to our sponsors:
In This Episode
- Why focusing on traffic and “top of funnel” metrics is not the most beneficial
- How to find more meaningful data when your audience visits your website
- How to test your audience’s response to different types of content
- How to more effectively approach persona creation
Resources
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