Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI

Michelle B. Griffin

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Dec 6, 2021 • 30min

How Corporate Leader Liam Darmody Build His Personal Brand on LinkedIn in 12 Months

How exactly can a corporate professional and leader build their brand on LinkedIn? In this "How I Brand This" episode, I share the personal story of exactly how.I interview Liam Darmody, Director of Talent Attraction and Operations at Willow Tree, on his personal account and fast-track to success building his professional personal brand on LinkedIn in just 12 months.How did Liam get started? What are his tips and secrets to up-ticking so fast? Liam highlights what inspired him to put his personal brand out there, posting consistency, and his best tips for building your personal brand on LinkedIn.Timestamps[01:25] When did you start putting your brand out there?[04:54] Posting consistency[07:26] Liam’s uptick[13:27] Baby steps to building your brand on LinkedIn.[17:14] Liam’s journey from 450 to 24K connections.[17:25] Secrets to up ticking so fast[23:23] Key takeaways on building your personal brand on LinkedInQuotes● “Before you can become consistent. You have to become comfortable with just getting out there and putting it out there, and I think that is the biggest hurdle for so many people. (05:52)● “Biggest step once you follow. Find the sort of content that you like talking about, identify the topics at two or three topics, talk about what you're passionate about, then just start putting stuff out there and see how it goes and ignore the stats .” (15:18-15:32)● “Anybody has generated significant and genuine followings that are actually engaged with what they're putting out there is taken time and commitment.”(15:41-15:50)● “If you want to get more visibility on the linked platform, think of every opportunity to put your name somewhere.” (20:53-20:58)● “You know you don't have to go and do a newsletter podcast, but just start with your personal brand, even if you're working full time.”(22:50-22:56)● “Engagement is paramount, and you have to be engaging in the people's content and be patient .” (23:41-23:45)● “When you're starting out, patience and consistency are the hardest ones. Like I want to like this should have happened by now. I should have gone viral by now.”(23:57-25:11)● “Pace equals success.” (25:06-25:09) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 24min

How Personal Brands Can Create Content and Connection Using a Company Page with Global Pages Expert Michelle J. Raymond (Part 1)

Does a personal brand and personal brand business need BOTH a company page and a personal brand?Yes!!I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly why.What is the golden ratio for posting on a company website and avoiding only promotional content? Michelle highlights the importance of having a company page, how to get started, and strategies to get your idle page bumped up.Learn how to double your opportunity and revenue with a personal brand and a company brand page on LinkedIn.Timestamps[01:17] Michelle J. Raymond's story[03:04] How to get started with a company page[04:40] Should the content on your personal page and company page be different?[05:45] Strategies for the about section on your company page[10:02] Strategies to get an idle company page bumped up?[12:22] Putting your picture as a logo on your company page[13:46] Top mistakes people make on company pages[19:08] Three key takeaways on company pages[21:03] Personal/professional mantraQuotes● “You get a double opportunity with a personal and a company brand on LinkedIn.” (02:51-02:56)● “ Take a look at what's going on with you. Who's following? Who’s in your company and choose what it is that's actually going to work best for you but be open-minded that there could be other ways that you could go around things.” (13:26-13:36)● “Have someone that's monitoring and responding to community comments and any engagement that is on the post. You can't just post and ignore it. It works exactly for the team, as your personal page, so make sure that you're giving it the attention that it deserves.” (20:20-20:32]● “If you hang out with garbage, you're going to smell like it. So choose your LinkedIn network wisely. (21:17-21:23)Connect with Michelle B Griffin, The Brand Therapist℠Personal Branding, Positioning & PR Strategist and Coach Website: TheBrandTherapist.ioMichelle's second podcast, The LinkedIn Branding Show LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding.Join heOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 31min

How to Get Found in Google Search: SEO 101 for Personal Brands with SEO expert Meg Clarke of Clapping Dog Media

How to get found on the first page of Google? It's what we all aspire to, right?In this episode, I interview Meg Clarke the founder of Clapping Dog Media helps creative entrepreneurs and personal brands get found online with smart SEO strategies.Meg shares exactly how to get found in Google with the right search engine optimization (SEO) tips we can use in our content, blog and website.Timestamps[01:32] Why we should not fear SEO[02:22] Meg’s back story[05:48] Where does one start on SEO?[12:25] Top strategies for creating content[17:26] SEO Tools[20:54] The minimum viable thing that you can get from your own platform[23:44] Tips for LinkedIn SEO[25:21] 3 key takeaways for SEOQuotes● “When creating content, make it skimmable because people don't spend a lot of time on every site. The average time spent on a page is twelve seconds. Like my goodness, it’s really hard to get people engaged and involved and to even remember you in only twelve seconds.” (12:43-13:07)● “No one wants to read. You know layers and layers. White space is your friend.” (13:44-13:48)● “At the end of the day we want them on your site, and there's a lot of people who are getting fantastic engagement, but at the end of the day, what are you getting to your site? Are you getting a conversion? I mean, we're not just doing social media for Vanity Metrics here? “(20:17-20:43)  Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 28min

Learn How to Take Control of Your Personal Brand Image and Be a Power-Player In Your Space With Marlana Semenza

Your digital images are often your first impression online. How exactly do you balance looking professional and personable to better connect and engage with your audience?In this episode, I interview Marlana Semenza, a visual strategist, and personal branding photographer, who tells us exactly how. Learn how to command attention with your brand visuals and personal branding photography plus common image mistakes we make online.Timestamps[02:49] Getting started in brand photography[06:25] Best strategies for location and shot lists in brand photography[08:10] Avoiding miscommunication in brand photography[11:12] How do you work with your clients to have their images work online?[13:31] Positioning photos to look realistic and not staged photos[15:37] Creative poses and scenes[17:40] Common mistakes in brand photographyQuotes● “Your personal brand is never about you. It’s about who you can help, how you can help them & how you can serve them.” (02:09-02:13)● “Don't ever assume that, just because somebody is a photographer, they can do everything you want somebody that specializes in this you know don't hire a wedding photographer to shoot your interiors. Don't hire an interior photographer to shoot your wedding. People are specialized for a reason. (08:21-08:34)● “Just like your story is fluid. Your images should be fluid.” (12:40-12:42)● “Everybody deserves to be seen for the best of who they really are and shown in a unique way.” (24:22-24:25)● “Ask if you already have no, and I think if you use it in whatever situation you already have no. So what's the worst that happens?” (24:37-34:47)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 31min

Find Your Genius and Share it Authentically With Your Personal Brand with Brand Identity Coach Tracy Borreson

You have “permission to do you," says Tracy Borreson, a brand identity coach who has a unique perspective on personal branding.I interviewed Tracy on how to create a space where you can find your own voice and confidence to use their words and their genius to share what they want with the world. Learn more on “permission to do you” and the zone of genius versus expertise.Timestamps[01:29] Tracy's story[02:08] The origin of the phrase “permission to do you.”[07:28] Building your lane with clients[13:00] Where to start in “permission to do you.”[19:37] Zone of genius vs Zone of expertise.[22:02] Three key takeaways[24:37] Where do you find your zone of genius?Quotes● “You don't need permission, and you don't need perfection.” (04:16-04:18)● “Any time you have strong emotions, those are indicators of your brand, whether or not it's an alignment, and so use that. Take that as a pride moment. You know what, I got disappointed because my personal values were not met today. That's okay!” (10:17-10:31)● “If you're a business owner, you're not going to get any sales. Unless you tell somebody you do a thing”. (11:42-11:46)● “So the most important thing is to understand that you are the full picture, and then transitioning that into the voice is not censoring any part of that picture. On purpose, that doesn't mean you have to say all the things all the time. “ (18:01-18:18)● “It's a universal experience to feel judged, and I would be interested to hear your perspective on this, Michelle, but the more that I have grown my personal brand, the less I care. (23:51-24:03)● “Practice makes permanent.”(26:56-26:28)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 30min

Using LinkedIn Live Streaming to Build Connection With Your Personal Brand with Live Video Coach Ed Troxell

Live video streaming on social media is one of the best and fastest ways to quickly connect and bring your unique personality online. If recorded video isn't your thing, this episode will tell you exactly why live video might be your answer.In this episode, I interview live-streaming video expert Ed Troxell who helps real estate professionals and entrepreneurs get confident and connected through live video marketing.He shares some great tips on how to get started with a live stream and boost your confidence and connections through LinkedIn live streaming.Timestamps[02:26] Advantages of livestream over a recorded video[07:58] LinkedIn live recommendations[10:12] Podcasts & Livestreaming videos[14:38] Live content video creation tools[17:57] Top mistakes people make while doing videos[21:12] Three key takeaways of a live stream[26:24] Professional mantraQuotes● “Websites are key to have a video on these days, especially because over ninety-seven percent of people are going to be looking you up and researching you before they ever contact you.” (15:27-15:39)● “Our phone is no longer a phone. It's your personal assistant. It’s your best friend. It's the person who is there with you every step of the way, taking photos to record your videos for you. We have to shift how we look at our technology and understand that these are devices that are helping us, and so we have to give them names.” (16:52-17:13)● “Expecting no one to show up removes the layer of stress, and then it puts us in a positive energy place because once we go live, we're thinking about our topic and we're giving away our talking points and when we're in that live broadcast. If someone shows up or when someone shows up, you get excited.” (19:14-19:35)● “If you practice too much, you're going to start. Second-guessing, so give yourself a few times and then just get out there.” (24:03-24:08) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 30min

From Employee to Entrepreneur: How Lena Sersadic Is Building Her Personal Brand on LinkedIn

If you are looking to move from corporate to entrepreneurship, this episode shares a personal story on what it takes.I interview Lena Sersadic, a product manager who turned to entrepreneurship after working in corporate for seven years.Lena gives us snippets of what the transformation to entrepreneurship felt like. Was she ready, or did she just leave blindly? She also gives us some recommendations and caution based on her experience.Timestamps[02:44] Snippet of Lena’s feelings after leaving corporate[05:22] Doing it right after leaving corporate[08:04] Lena’s next step after failure[12:29] How long it took her before things started making sense[16:44] Changing your headline[19:52] Email Lists[21:25] Recommendations and caution based on Lena’s experience[27:22] Lena’s professional mantraQuotes● “Put yourself out there: Go help others. You’ll figure out all that, but also niche down. When you're learning, you know you can’t help everyone, the old cliche, and it's so true. Go get as tight and small as you can because that's going to be the fastest way to get noticed.” (18:50-19:02)● “When you build your brand. It is you, but sometimes you don't know exactly what you want to be doing or you got to try things out but put yourself out there keep doing it.”(19:22-19:29)● “A personal brand is created through action, so you have to do stuff to actually build a personal brand and develop it and scale it down the line, and that means posting on LinkedIn(21:50-21:59)● “We can't help people unless they know how much we can help them and we step out there to help them.”(26:06-25:11)● “Don't try and put a square peg into a round hole. Just let things come to you, and when you play the long game, the right opportunities kind of present themselves.” (25:31-25:38)● Transparency attracts opportunities.” (27:32-27-35)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 27min

How to Use Storytelling to Attract More Attention to Your Personal Brand With Storytelling Consultant Ash Rathod

Let me tell you a story — When we hear these words, we always pay attention That's because as humans, we're wired for stories. But how do we create stories for online content? business, In this episode, I interview Ash Rathod, a UK-based digital agency owner, and brand consultant who helps solopreneurs tell stories that connect and convert their readers.Learn the importance of storytelling, how to set up engaging social media posts, and the best strategies for shortening a story.Timestamps[01:26] Ash Rathod's story[09:41] Importance of storytelling[11:34] How to start in storytelling[15:51] How to set up a social media post, blog, and video[17:17] Ash's Six P story framework[20:03] Ideas on content writing[21:00] Best advice for an opening line[24:04] Best strategies for shortening up a storyQuotes● “Storytelling is the core of human connection.” (09:48-09:50)● “A story is about transformation. It could be the transformation of a character in your story that has the desire to achieve something, whether that's a physical thing or a mental thing or an emotional thing.” (12:09-12:27)● “When you write something that puts you in a superior state. People are less likely to resonate with you. (22:30-22:37)● “Once you activate empathy as a home me, that's when strong stories become a lot stronger, and that's when you start building trust, that's ideal for personal branding.” (23:06-23:12)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 38min

How to Write an Engaging LinkedIn About Section for Your Personal Brand with LinkedIn Top Voice Karen Tisdell (Part 1)

Sound familiar: "My LinkedIn About section hasn't been touched in a decade." "My LinkedIn About section sounds doesn't sound like the real me!" This is the first of two episodes all about crafting a LinkedIn about section that's the right balance of professional and personal. After all, it's one of the first places we go on LinkedIn.  I interview Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building and engaging. As a StoryBrand Certified Guide, I also share tips on how you can "StoryBrand" yours using empathy and authority to invite your readers into a story. Timestamps[02:54] Building your LinkedIn Profile and getting visible on LinkedIn[05:20] Profile headlines[13:30] The highlights about the about section[14:52] Backstory in your about section[20:52] Compassion versus credibility[29:04] Nurturing your relationships with clients before they convert.[34:04] How can we be personalized without being too personal[35:28] Showing up in a professional but personable wayQuotes● “The about section is about you, but not for you. This is totally not where you say how great you are not at all or not.” (12:53-13:00)● “Show me that you are an expert. Do not tell me.’ [22:40-22:43]● The overall arching theme is your about section is about your customer, your client, and leading with compassionate empathy and most important solving the problem telling about the transformation you can take them on and then show the proof somewhere else.” (26:09-26:10)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 25min

How to Focus More and Be More Productive Building Your Personal Brand withG Growth Marketer Florian Decludt

So many people struggle with focus. Today's endless content and digital distractions make it harder to stay on track. What you need is a focus strategy and plan, and this episode will share exactly how. I interview Florian Decludt, a growth marketer, as he shares three powerful tips to help you strengthen your focus and achieve your goals. We discuss the 3 tips to reset and get focused, how to get more done building your personal brand, and how to balance your personal work and social media usage.Timestamps[01:09] What Florian does and how he is helping people focus[02:16] Why Focus is a huge problem for solopreneurs and personal brands[03:12] Reasons why people are unfocused in the business world.[08:54] Steps to changing your mindset and getting focused[11:18] Practical tip on social media[14:26] Drawing the balance between your personal work and social media[17:10] Three key takeaways on focus[22:44] Florian’s professional mantraQuotes● “Focus is pretty much. The secret sauce is a success, because, if you don't have focus, you're not moving forward every day.” (03:33-03:39)● “ If you have a direction, you have something against which you can evaluate opportunities. Instead of just blindly taking the opportunity and saying that’s interesting. I’ll give it a try.” (09:34-09:43)● “Whenever your brain has nothing to do, it's going to default to the least energy-consuming activity possible, and usually that's ever TV, Netflix, or social media. “ (12:36-12:44)● “If you don't know where you want to go, it's going to be really hard for you to know exactly what you're supposed to do.” (17:28-17:32)● “If we’re not one hundred percent clear about what we're supposed to do, we're going to go off. We are going to default to the place of energy-consuming activity, which is social media.”(18:00-18:10)● “Never stop learning.” (22:51-22:52) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

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