How to Get Found in Google Search: SEO 101 for Personal Brands with SEO expert Meg Clarke of Clapping Dog Media

How to get found on the first page of Google? It's what we all aspire to, right?

In this episode, I interview Meg Clarke the founder of Clapping Dog Media helps creative entrepreneurs and personal brands get found online with smart SEO strategies.

Meg shares exactly how to get found in Google with the right search engine optimization (SEO) tips we can use in our content, blog and website.

Timestamps

[01:32] Why we should not fear SEO

[02:22] Meg’s back story

[05:48] Where does one start on SEO?

[12:25] Top strategies for creating content

[17:26] SEO Tools

[20:54] The minimum viable thing that you can get from your own platform

[23:44] Tips for LinkedIn SEO

[25:21] 3 key takeaways for SEO

Quotes

● “When creating content, make it skimmable because people don't spend a lot of time on every site. The average time spent on a page is twelve seconds. Like my goodness, it’s really hard to get people engaged and involved and to even remember you in only twelve seconds.” (12:43-13:07)

● “No one wants to read. You know layers and layers. White space is your friend.” (13:44-13:48)

● “At the end of the day we want them on your site, and there's a lot of people who are getting fantastic engagement, but at the end of the day, what are you getting to your site? Are you getting a conversion? I mean, we're not just doing social media for Vanity Metrics here? “(20:17-20:43)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

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