Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Michelle B. Griffin
Own Your Lane,™ the podcast of the She's Visible™ movement, is the show for women leaders and experts to confidently shape their personal brands, lead visibly, and earn recognition and opportunities to grow their careers and businesses.Hosted by Michelle B. Griffin, TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show centers on real conversations and practical strategies that help women experts and leaders become noticed, known, and chosen for what they do best.Each episode blends conversations and actionable how-to advice grounded in Michelle’s Own Your Lane Recognition Roadmap™ to help you:Articulate your strengths and leadership voiceBuild a personal brand that positions you for recognitionStrengthen your presence on LinkedIn and in AI searchBe seen in the media, land stages, and grow your thought leadershipYou’ll hear solo insights and guest conversations with accomplished women leaders, subject matter experts, communicators and change-makers who’ve turned clarity into confidence and visibility into real results.ABOUT YOUR HOSTMichelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.As the founder of Brand Leaders® and creator of the Own Your L.A.N.E. Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.Through her movement, She’s Visible,™ Michelle champions women leaders and experts to shape their personal brands and confidently own their voice, value and visibility across their companies, industries and online — including media, speaking, LinkedIn® and AI.With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazines, and she’s a frequent speaker and guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.When she's not speaking or helping women get visible, you can find Michelle outdoors, walking or working out to 80s music, meeting new people, or finding gluten-free treats on my travels.CONNECT WITH MICHELLE LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Episodes
Mentioned books
Jul 29, 2025 • 29min
How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies
Join Gillian Whitney, an expert in repurposing content for visibility, Beth Anne Campbell, known for her authentic storytelling, and Gehan 'G' Haridy-Ardanowski, an HR professional turned author, as they explore navigating LinkedIn's challenges. They share strategies for maintaining connection without constant posting, the importance of intentional networking over vanity metrics, and how real conversations can lead to collaborative opportunities. Their insights emphasize authenticity and leveraging relationships to grow authority and visibility.
May 25, 2025 • 23min
How to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley Faus
Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title.Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts build trust, stand out, and drive business results, not fluff. From defining credibility to differentiating thought leadership from subject matter expertise or influence, Ashley makes the ambiguous clear and actionable.In this episode, we cover:~ Why the term “thought leader” makes people cringe~ The difference between subject matter experts, influencers, and thought leaders ~ Where AI helps and where it hurts your thought leadership strategy~ Tactical ways to build your presence (without posting every day) ~ Ashley’s top tip to get started: why meaningful LinkedIn comments still winWhether you’re just getting started or ready to scale your expertise into a trusted brand, this episode unpacks the difference between showing up and standing out. Own Your Lane® Recognition RoadmapAshley’s journey aligns with the four steps of the Own Your L.A.N.E.® Framework:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doors🔗 LINKS• Ashley’s 4 Pillars of Thought Leadership Framework • Ashley's book, Human-Centered Marketing in the Age of AI • Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus • Get free personal brand resources: https://michellebgriffin.comOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
May 9, 2025 • 30min
How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges
Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready.From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time role to pursue his mission, Bernie shares the full behind-the-scenes of how he put himself out there and turned passion into purpose and visibility into authority.In this episode, we cover:00:00 – Intro: The power of starting before you’re ready 03:15 – Bernie’s backstory: From VP of content to fulfillment-focused founder 07:20 – How podcasting helped him find his true lane 10:40 – The moment he knew it was time to pivot 14:25 – Positioning: Carving out space in a saturated niche 19:30 – Building brand presence through content, podcasting, and partnerships 24:10 – The mindset shift that helped him push past fear and visibility blocks 28:45 – Frameworks + thought leadership: why you need one 32:30 – Elevating authority: what builds trust and recognition 37:00 – Bernie’s long game and vision ahead 42:10 – Key takeaways for owning your lane and taking that first stepWhether you're still in a corporate role or already building your thought leadership brand, Bernie’s story is a powerful reminder that clarity comes through action, and your lane is waiting.Own Your Lane® Recognition RoadmapThis episode highlights all four steps of the Own Your L.A.N.E.® framework—because Bernie models what it looks like to launch, articulate, navigate, and elevate over time:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose ✨ A: Articulate Your Difference – Define your positioning in a crowded space ✨ N: Navigate Your Brand – Shape and share your brand online and offline ✨ E: Elevate Your Authority – Establish trust with audiences and open new doors🔗 LINKS• Visit Bernie’s website: https://midlifefulfilled.com • Connect with Bernie on LinkedIn: https://www.linkedin.com/in/bernieborges • Get free personal brand resources: https://michellebgriffin.com🎧 Be sure to follow the podcast and leave a review so more experts like you can Own Your Lane® and build a visibility-driven brand of impact.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Mar 31, 2025 • 27min
How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill
Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.In this episode, we cover: 00:00 – Welcome + why video is your next best move03:20 – Vicki’s story: From introvert to YouTube authority06:45 – The mindset shift that helped her stop hiding08:50 – Why YouTube is a powerful platform for experts12:15 – First steps: Strategy + research (without overthinking!)15:40 – The danger of perfectionism and how to overcome it19:00 – Creating a realistic content plan (and sticking with it)22:45 – The power of consistency and content batching26:00 – Tools + tech you need to get started (spoiler: it’s simple)30:00 – Finding video topics that attract the right audience36:10 – Staying motivated, specific, and in your own lane40:00 – Key takeaways + how to connect with VickiWhether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.Own Your Lane® Recognition RoadmapEach episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsLINNKS • Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill • Free personal brand resources: https://michellebgriffin.com🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help you get visible, build your brand, and Own Your Lane.®Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Mar 23, 2025 • 26min
Stop Overthinking LinkedIn: How to Step Out With Confidence and Differentiate Yourself With Sarah Clay
In this engaging conversation, Sarah Clay, a UK-based LinkedIn trainer and author, emphasizes the power of authenticity on LinkedIn. She shares how to overcome fears of posting and the importance of consistency in building trust. Sarah highlights storytelling as a key tool for connection and offers practical tips to differentiate your brand amidst AI influence. The duo encourages listeners to view LinkedIn as a space for genuine conversation, reminding everyone that being yourself is the ultimate superpower!
Feb 28, 2025 • 22min
How To Get Your Thought Leadership/Business Book Out Into the World with Emily Crookston, PhD
Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership?Good news: this episode will get you unstuck and on your way to writing your business book.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsThis week, we're focusing on "E-Elevate Your Authority" with host Michelle B Griffin and expert guest, author and executive ghostwriter Emily Crookston, PhD., who is here to tell us exactly how to get our "unwritten' works out there to build your personal brand and business.If you're a classic overthinker, overwriter, procrastinator, or perfectionist, we'll help you get over this and write that book.From Emily's three tips that sabotage us to her Big Ideas extractor method, she will walk us through her process and latest book, UNWRITTEN: The Thought Leader's Guide to Not Overthinking Your Business Book, plus free course, you're on your way to growing your authority as a woman in business.LINKSConnect with Emily Crookston on LinkedInOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Feb 10, 2025 • 19min
How to Become a Confident Public Speaker (and Learn to Bet On Yourself) with Lisa M Dublin
Is becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsThis week, we're focusing on "E-Elevate Your Authority" with host Michelle B Griffin and expert guest Lisa M Dublin, keynote speaker, certified life coach, poet and author who more than a year ago bet on her self and her speaking career.Now, she's traveling overseas to perform on stage, inspiring audiences with her message and poetry and raising her expectations for herself.She'll share her inspiring story and how you can bet on yourself and start sharing your message on stage.LINKSConnect with Lisa M Dublin On LinkedInLisa M Dublin's WebsiteOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Feb 3, 2025 • 19min
Are You Known For What You Do Best? (BIG ANNOUNCEMENT) That Will Ensure Your Are
You’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be.On this week's episode, I'm excited to share the launch of my new book, Position Yourself—the personal branding planner and the first book in the Own Your Lane® series designed to help brilliant professionals break free from obscurity and become noticed, known, and chosen for what they do best.It's an Amazon #1 Best-Seller In Global Marketing, which means I'm beyond happy, so it lands in more hands of those ready to get out there in a bigger way.Today's episode is the recent book launch live show, where I was interviewed on the new book:You'll learn what the book is and isn't Who it's for, and why it's needed nowThe three bonuses that are includedEach episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityAnd today's episode shares the first step you need to get out there. Let me know what you think; share a picture of you and the book for the upcoming Own Your Lane Global Wall of Readers.LINKSPosition Yourself Planner BookBook Launch ArticleOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jan 26, 2025 • 24min
How to 'Own The Room' - Take Control of Your Career and Be Recognized for Your Brilliance with Sharon Ehrlich
Want to be seen as an authority in your field? It won't happen with a "do it all, all or nothing" beliefs and behaviors.Yes, you read that right.Many high-performing experts and leaders believe working harder and taking on more tasks is the key to recognition and promotion. This often leads to burnout rather than respect or advancement.If you want to 'own the room," you must "own yourself"—first taking stock of what's important, setting boundaries, focusing on high-impact activities, and creating space to think and lead effectively so your best and brightest self leads the way.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityThis week, we're focusing on "L- Launch Your Vision" with host Michelle B Griffin and expert guest Sharon Ehrlich, the CEO and Founder of Living While Leading, a premier executive coaching practice for deep talk, real talk chat for those who want their professional journeys to be on their terms and timelines.Tune in for the actionable framework and practical ways to own the room and "own your lane" of fulfillment, opportunity, and influence.LINKSSharon Ehrlich on LinkedInSharon Ehrlich's WebsiteOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jan 19, 2025 • 21min
How to Become a First-Time Author and Build Authority Writing a Mini Book With Gehan "G" Haridy-Ardanowski
Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityThis week, we're focusing on "E- Elevate Your Authority" with host Michelle B Griffin and expert guest HR (human resources) consultant and public speaker Gehan "G" Haridy-Ardanowski, founder of Golden Synergy Touch Consulting. Although a book was NOT on her radar, G wrote and published an Amazon #1 bestseller in just four months.She's here to share her best-selling mini-book for those interested but unsure how to do it. As G says, "This can work even when starting smaller than you think. And it's not as dawning as it needs to be, or they think it should be."If a business nonfiction book is on your radar, learn how she did it so you can share your wisdom with the world in months, not years.LINKSConnect with Gehan on LinkedInGehan's WebsiteGehan's BookOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
