
Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI Stop Overthinking LinkedIn: How to Step Out With Confidence and Differentiate Yourself With Sarah Clay
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Mar 23, 2025 In this engaging conversation, Sarah Clay, a UK-based LinkedIn trainer and author, emphasizes the power of authenticity on LinkedIn. She shares how to overcome fears of posting and the importance of consistency in building trust. Sarah highlights storytelling as a key tool for connection and offers practical tips to differentiate your brand amidst AI influence. The duo encourages listeners to view LinkedIn as a space for genuine conversation, reminding everyone that being yourself is the ultimate superpower!
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Human Connection Beats AI Engagement
- People crave real human connection on LinkedIn, not AI-generated interactions.
- Sarah Clay says authenticity is the platform's superpower and what attracts the right people.
Use Personal Details To Stand Out
- Share personal details or quirks to differentiate yourself from similar professionals.
- Sarah Clay recommends mentioning hobbies or unusual facts to spark curiosity and conversations.
Write Like You're At A Networking Party
- Treat LinkedIn like a real-life networking event and write like you would speak in a room.
- Sarah Clay says this reduces overthinking and makes commenting and connecting easier.


