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Own Your Lane
Position YourselfYour step-by-step guide to build a clear, credible and in-demand authority-focused personal brand.
Book • 2025
This book is a four-step guide to building a personal brand.
It helps readers clarify their value, grow strategic visibility, and lead with lasting authority.
The book provides practical advice and actionable steps for entrepreneurs, experts, and small business owners looking to leverage LinkedIn for professional growth.
It emphasizes the importance of having a clear North Star and making small daily deposits to build momentum.
The book also helps readers avoid going out blindly and provides a framework for strategic and intentional brand building.
It helps readers clarify their value, grow strategic visibility, and lead with lasting authority.
The book provides practical advice and actionable steps for entrepreneurs, experts, and small business owners looking to leverage LinkedIn for professional growth.
It emphasizes the importance of having a clear North Star and making small daily deposits to build momentum.
The book also helps readers avoid going out blindly and provides a framework for strategic and intentional brand building.
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Mentioned in 1 episodes
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as a four-step guide to building a personal brand.

Michelle B. Griffin

The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration