The LinkedIn™ Branding Show

The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration

Apr 10, 2025
Join the co-hosts as they celebrate a significant milestone in their podcast journey, reflecting on their growth in the realm of personal branding. Discover the transformative power of building your brand on LinkedIn, including essential tips for standing out. They emphasize the importance of storytelling and identifying your target audience to foster connections. With insights from their experiences, the hosts cheer on listeners to clarify their unique offerings and engage in the journey of personal branding.
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ANECDOTE

Brand Alignment Success

  • Michelle J. Raymond's brand alignment led to tangible business impacts.
  • People now easily identify her company, B2B Growth Co, with her expertise in B2B business growth.
ADVICE

Strategic LinkedIn Branding

  • Don't just put yourself out there on LinkedIn without a plan.
  • Be strategic and intentional with your personal brand building.
ANECDOTE

From Sales to Speaking

  • Michelle J. Raymond quit her job after a deal she won was reneged on.
  • She transitioned from sales to entrepreneurship, focusing on LinkedIn for business growth and now books international speaking engagements.
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