The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration

Apr 10, 2025

Join the co-hosts as they celebrate a significant milestone in their podcast journey, reflecting on their growth in the realm of personal branding. Discover the transformative power of building your brand on LinkedIn, including essential tips for standing out. They emphasize the importance of storytelling and identifying your target audience to foster connections. With insights from their experiences, the hosts cheer on listeners to clarify their unique offerings and engage in the journey of personal branding.

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ANECDOTE

Brand Alignment Success

Michelle J. Raymond's brand alignment led to tangible business impacts.
People now easily identify her company, B2B Growth Co, with her expertise in B2B business growth.

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ADVICE

Strategic LinkedIn Branding

Don't just put yourself out there on LinkedIn without a plan.
Be strategic and intentional with your personal brand building.

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ANECDOTE

From Sales to Speaking

Michelle J. Raymond quit her job after a deal she won was reneged on.
She transitioned from sales to entrepreneurship, focusing on LinkedIn for business growth and now books international speaking engagements.

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Celebrating Growth Through Personal Branding

01:53 • 3min

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Celebrating 150 Episodes: A Personal Branding Journey

04:29 • 8min

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The Importance of Personal Branding and Target Audience on LinkedIn

12:07 • 3min

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Celebrating 150 Episodes of Personal Branding Insights

Position YourselfYour step-by-step guide to build a clear, credible and in-demand authority-focused personal brand.

Michelle B. Griffin

This book is a four-step guide to building a personal brand. It helps readers clarify their value, grow strategic visibility, and lead with lasting authority. The book provides practical advice and actionable steps for entrepreneurs, experts, and small business owners looking to leverage LinkedIn for professional growth. It emphasizes the importance of having a clear North Star and making small daily deposits to build momentum. The book also helps readers avoid going out blindly and provides a framework for strategic and intentional brand building.

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• Mentioned in 3 episodes

Business Gold

Awareness, Authority, and Advantage

Michelle J. Raymond

This book is a guide to using LinkedIn company pages effectively. It helps businesses create a strong online presence, attract clients, and grow their business. The book covers various strategies, tactics, and best practices for optimizing company pages, engaging with audiences, and generating leads. It also provides practical advice and actionable steps for businesses of all sizes. The book is a valuable resource for businesses looking to leverage LinkedIn for professional growth.

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• Mentioned in 3 episodes

Position Yourself

Michelle B. Griffin

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• Mentioned in 8 episodes

The LinkedIn Branding Book

Michelle J. Raymond

This book likely delves into strategies for leveraging LinkedIn for business growth, offering insights into personal branding, networking, and content creation on the platform. It probably covers best practices for creating a compelling profile, engaging with connections, and using LinkedIn to build a professional network. The book might also explore how to use LinkedIn to generate leads, find clients, and advance one's career. It could include case studies or examples of successful LinkedIn profiles and strategies. The overall aim is to empower readers to effectively utilize LinkedIn to achieve their professional goals.

Ready to build and boost your personal brand on LinkedIn? For our 150th episode, we're celebrating 5 years of personal brand building, the mistakes we made, successes we found, all by going ALL IN on the power of a personal brand on LinkedIn.

Learn the best tips and the "LinkedIn starter pack" we suggest to solidify your brand. We're excited to share our journey as we cheer you on in building yours.

We'd love to hear from you: Share with us your journey for a future shout-out on the show.

CONTACT US:

Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.

As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.

LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Websites: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠OwnYourLane.io⁠⁠⁠⁠⁠⁠⁠

Buy your copy on Amazon-

The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠

LINKS

The LinkedIn Branding Book + Workbook

Position Yourself Personal Branding Planner

Business Gold: LinkedIn Company Pages

SUBMIT YOUR QUESTION:

Simply DM both Michelles on LinkedIn to submit your question for a future episode.

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