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The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration

The LinkedIn™ Branding Show

CHAPTER

The Importance of Personal Branding and Target Audience on LinkedIn

This chapter explores the importance of personal branding on LinkedIn, highlighting the role of personal storytelling in fostering emotional connections. It underscores the necessity of identifying a target audience to effectively position oneself and drive business growth in a digital age.

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