Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI

How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies

Jul 29, 2025
Guest
Gehan "G" Haridy-Ardanowski
Guest
Beth Anne Campbell
Guest
Gillian Whitney
Join Gillian Whitney, an expert in repurposing content for visibility, Beth Anne Campbell, known for her authentic storytelling, and Gehan 'G' Haridy-Ardanowski, an HR professional turned author, as they explore navigating LinkedIn's challenges. They share strategies for maintaining connection without constant posting, the importance of intentional networking over vanity metrics, and how real conversations can lead to collaborative opportunities. Their insights emphasize authenticity and leveraging relationships to grow authority and visibility.
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ADVICE

Repurpose Vault Content Regularly

  • Repurpose your existing content into new formats like LinkedIn articles and embedded podcast episodes.
  • Use vault material to reach subscribers and flatter past guests while keeping visibility without daily posting.
INSIGHT

Evergreen Content Wins With Relevance

  • Evergreen content gains renewed visibility when platforms prioritize relevance over recency.
  • Reusing timeless posts and episodes extends reach as algorithms surface older material.
ADVICE

Choose Conversation Over Daily Posting

  • Engage via comments, DMs, and newsletters instead of posting every day to maintain relationships.
  • Check and respond to comments on older posts to keep conversations alive and visible.
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