Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Michelle B. Griffin
Own Your Lane,™ the podcast of the She's Visible™ movement, is the show for women leaders and experts to confidently shape their personal brands, lead visibly, and earn recognition and opportunities to grow their careers and businesses.Hosted by Michelle B. Griffin, TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show centers on real conversations and practical strategies that help women experts and leaders become noticed, known, and chosen for what they do best.Each episode blends conversations and actionable how-to advice grounded in Michelle’s Own Your Lane Recognition Roadmap™ to help you:Articulate your strengths and leadership voiceBuild a personal brand that positions you for recognitionStrengthen your presence on LinkedIn and in AI searchBe seen in the media, land stages, and grow your thought leadershipYou’ll hear solo insights and guest conversations with accomplished women leaders, subject matter experts, communicators and change-makers who’ve turned clarity into confidence and visibility into real results.ABOUT YOUR HOSTMichelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.As the founder of Brand Leaders® and creator of the Own Your L.A.N.E. Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.Through her movement, She’s Visible,™ Michelle champions women leaders and experts to shape their personal brands and confidently own their voice, value and visibility across their companies, industries and online — including media, speaking, LinkedIn® and AI.With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazines, and she’s a frequent speaker and guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.When she's not speaking or helping women get visible, you can find Michelle outdoors, walking or working out to 80s music, meeting new people, or finding gluten-free treats on my travels.CONNECT WITH MICHELLE LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Episodes
Mentioned books
Jan 12, 2025 • 28min
How to Get Started On LinkedIn and Grow Your Personal Brand in 2025: New Data and Content Insights With Founder Ivana Todorovic
Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence?Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityThis week, we're focusing on step "E-Elevate Your Authority" with host Michelle B Griffin and expert guest Ivana Todorovic, founder of AuthoredUp, to discuss the latest strategies, data, and roadmap for positioning yourself on LinkedIn and beyond in 2025.Here’s a sneak peek at what we covered:What’s working now: The most effective strategies for growing your LinkedIn presence.What doesn't work anymore: Outdated tactics that no longer deliver results.Content formats gaining traction: Discover the content types currently getting the most engagement.The roadmap to personal branding: How to confidently jump-start your personal brand in the new year.Tune in for the full conversation and get actionable tips to kickstart your LinkedIn strategy for 2025.LINKSOwn Your Lane Newsletter Article on This Interview with All the Tips Your Need to KnowMichelle B Grifin on LinkedInIvana Todorovic on LinkedInAuthoredUp WebsiteOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jan 5, 2025 • 25min
How to Showcase Yours Expertise With Storytelling On LinkedIn and Elevate Your Authority With Jennifer Belmont Jennings
How do you balance posting on social media without feeling cringy and spammy?And if you work in buttoned-up industries? Yes, it can be done! It's all about showcasing storytelling that shares a lesson, drives a point, and builds your authority.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityThis week, we're detailing "N-Navigate Your Presence" with host Michelle B Griffin and expert guest Jennifer Belmont Jennings, a trust and estate attorney who has mastered the art of storytelling on LinkedIn and Instagram.She has a gift for turning an often unrelated concept into a hilarious but essential lesson in tax and finance. Jennifer has a gift for turning an often unrelated concept into a hilarious but essential lesson in tax and finance.She's here to share her story of putting herself out there, how to post content with the story, and her best tips to share your authority as a creator, author, and media expert source.ABOUT JENNIFER BELMONT JENNINGSJennifer is an Estate Planning Attorney at MGD Law. Her practice includes estate and wealth planning for those looking to build and protect their legacies.She has made several media appearances discussing estate planning and finances. She has been quoted in US News, Money, USA Today, ThinkAdvisor, AARP’s Senior Planet, and Town & Style Magazine. Jennifer is also the co-author of Women in Law: Discovering the True Meaning of Success.As a committed community volunteer, she serves on the Board of Directors for several local nonprofits and was named a 40 Under 40 by the St. Louis Business Journal for 2020.LINKSConnect with Jennifer on LinkedInJennifer's Firm WebsiteOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jan 5, 2025 • 28min
How To Reinvent Yourself and Do The Work You Were Created to Do with Lisa McGuire
Doing work that doesn’t align with your “why” or light can be deeply unsettling. But it DOESN'T have to be. You have the power and choice to step out of the rut and find the work that lights you up. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityThis week's show covers "L-Launch Your Vision" with host Michelle B. Griffin and expert guest Lisa McGuire on personal brand reinvention.Lisa McGuire is a speaker, personal brand strategist, award-winning business storyteller, and reinvention guide who mentors those ready to embrace their next act in life.We'll discuss how to align your personal brand with your purpose and paycheck sharing: how1. Reinvention doesn't mean you must burn everything down and start over again.2. People feel the pull to reinvent themselves for many reasons. Based on what is happening worldwide, we are at an all-time high for this.3. Reinvention is a process that requires reflection, patience, and "doing the work."LINKSConnect With Lisa McGuire on LinkedInLisa's ReImagine the New You QuizOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Nov 7, 2024 • 13min
Forget Your Niche: How to Find and "Own Your Expertise" to Stand Out In Your Industry with Humaira Akhter
Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityThis week, we're detailing "A-Assert Your Difference" with host Michelle B Griffin and expert guest Humaira Akhter for a real-talk discussion where we debunk the myths that hold many of us back.We'll share stories of leaders who grew from their focused beginnings into broad, influential figures. We’ll also address the challenges of "expert syndrome" and how you can harness your diverse skills and passions to build a unique and powerful personal brand.Whether you're just starting or looking to expand your reach, this conversation will give you the insights and inspiration you need to claim your expertise confidently. Embrace the power of your multifaceted talents without being boxed in or held back by the cliche advice.ABOUT MICHELLE B. GRIFFINMichelle is a personal branding speaker, author, and podcaster who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.ABOUT HUMAIRA AKHTERWith over two decades of experience in corporate branding and marketing, Humaira Akhter is a seasoned Growth Strategist. From small startups to multi-million-dollar proposals, Humaira has honed her expertise in design, branding, and streamlining digital/print assets.Humaira's WebsiteConnect With Humaira on LinkedInOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Sep 28, 2024 • 29min
How to Be Confident On Camera and Nail Your Presentation: A Former TV Anchor Spills Industry Secrets + Free Course for You
There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling.That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking on stage, on a virtual keynote, serving on a virtual panel, or recording an educational or promotional video for your website or social media feeds.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityThis week, we're focusing on "N-Navigate Your Presence" with host Michelle B Griffin and expert guest Susan Siravo, a former TV anchor, reporter, and social media strategist, who will share her best industry secrets so you can go from feeling like a "deer in the headlights" to "dazzling on screen."As Susan says, being confident on camera is "a skill that everyone should work to develop." Susan has a free course for us, " Don't be a Deer in the Headlights" - Learn to Dazzle on Camera Instead! (In just over an hour, link below)🎥 WATCH THE VIDEO INTERVIEW LINKSConnect with Susan Sivaro on LinkedInSusanSivaro.comSusan's FREE Confident on Camera CourseOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Sep 15, 2024 • 19min
How to Find Clarity and "Own Your Lane" of Opportunity, Impact and Profit With Tanya Windman
Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co.Like Tanya, you may be interested in launching your business or pursuing your creative endeavors, but what path should you take? With so many interests, ideas, and possibilities, how do you know what lights you up, what's most needed, and how to attract clients? Tanya faced these questions, and this episode details her journey and our work together. From our 'scientific' approach to uncovering your "golden thread" to Tanya's personal evolution framework to her brilliant "creative sandbox system," we share her story and how she attracted clients in her testing mode. Finding clarity and fulfillment is beautiful, but action is your best strategy and system. This is an empowering and actionable episode, especially for my emerging entrepreneurs.LINKSTanya Windman @ WindyandCo.comConnect with Tanya Windman On LinkedInConnect with Tanya Windman On InstagramOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Aug 30, 2024 • 28min
How to Love Networking and Marketing Yourself As An Introvert with Brenda Meller
Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities.The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.Join host Michelle B Griffin as Brenda shares her story of "owning her lane" and how she successfully markets and grows her LinkedIn coaching and training business as a self-described "introvert."We'll share actionable tips for getting out there and leveraging your unique strengths to become visible while marketing yourself and your business.LINKSConnect With Brenda Meller on LinkedInMeller MarketingOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Aug 16, 2024 • 27min
How to Define Your Niche for Your Personal Brand and Uniquely Stand Out With Natalie Hales
Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve?Join host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field.Learn how Natalie carved out her differentiation to be the ONLY brand strategist in her field and how you can do the same.Two brand strategists walk you through the foundational steps to being noticed, known, and remembered. We'll chat about her story and how to:🔍 Narrow Lane for More Visibility🏆 Brand Yourself for Better Engagement📈 Tell Your Stories for Optimal ConversionsOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Aug 2, 2024 • 20min
How to Premium Position Yourself for Next-Level Visibility Opportunities With Shari Biery
Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership.Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to set herself apart in the health and wellness coaching field.Shari was ready to bet on herself with her It's Your Turn, published in October 2024; she knew her brand and professional story needed to better align with her new role as an author and keynote speaker.Today, we'll chat about her journey of building her business, personal brand, and thought leadership, and she'll share her invaluable tips and insights I know you'll find empowering and actionable.LINKSShariBiery.comIt's Your Turn Book - publishing September 2024Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jul 19, 2024 • 29min
How to Guest On LinkedIn Live Stream Shows and Skyrocket Your Visibility: A Step-by-Step Guide With Gillian Whitney
Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals.It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast-track you to landing your first guest spot. Join host Michelle B Griffin and Gillian Whitney, 4x author, LinkedIn Live strategist, and Business Book Coach, on pitching yourself as a guest on LinkedIn Live shows.Gillan’s new book, "LinkedIn® Live Guest Mastery," shares her best secrets for leveraging the power of LinkedIn Live to grow your business so you can confidently make a lasting impact on your audience.You'll learn how to:• Choose the right shows to showcase your expertise• Prepare for your interviews like a pro• Engage with the host and audience in real-time• Repurpose your appearances into valuable content• Build lasting relationships with hosts and fellow guests• And so much moreLINKSConnect with Gillian Whitney on LinkedInGillian's LinkedIn Live Stream Guest Mastery BookFind LinkedIn Livestream ShowsOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
