Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Michelle B. Griffin
Own Your Lane,™ the podcast of the She's Visible™ movement, is the show for women leaders and experts to confidently shape their personal brands, lead visibly, and earn recognition and opportunities to grow their careers and businesses.Hosted by Michelle B. Griffin, TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show centers on real conversations and practical strategies that help women experts and leaders become noticed, known, and chosen for what they do best.Each episode blends conversations and actionable how-to advice grounded in Michelle’s Own Your Lane Recognition Roadmap™ to help you:Articulate your strengths and leadership voiceBuild a personal brand that positions you for recognitionStrengthen your presence on LinkedIn and in AI searchBe seen in the media, land stages, and grow your thought leadershipYou’ll hear solo insights and guest conversations with accomplished women leaders, subject matter experts, communicators and change-makers who’ve turned clarity into confidence and visibility into real results.ABOUT YOUR HOSTMichelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.As the founder of Brand Leaders® and creator of the Own Your L.A.N.E. Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.Through her movement, She’s Visible,™ Michelle champions women leaders and experts to shape their personal brands and confidently own their voice, value and visibility across their companies, industries and online — including media, speaking, LinkedIn® and AI.With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazines, and she’s a frequent speaker and guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.When she's not speaking or helping women get visible, you can find Michelle outdoors, walking or working out to 80s music, meeting new people, or finding gluten-free treats on my travels.CONNECT WITH MICHELLE LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Episodes
Mentioned books
Jan 22, 2022 • 29min
Why a Personal Brand Is Important for Corporate Professionals and Leaders with Executive Coach Jason Frazell
I see this so often with clients and all over LinkedIn: you're highly qualified and have years of experience but more of the right people need to know you and what you bring to the table. In this episode, I interview Jason Frazell, a dynamic executive leadership coach for high-impact individuals and teams in tech. Jason shares his corporate experience and why he should have built his brand years ago. He details his work with high-level executives and leadership teams and gives some excellent branding advice on how and why we should create a strong professional presence both in and out of our company roles.Key Highlights[01:15] About Jason[02:44] Why a personal brand is important for corporate professionals and leaders[05:54] Why corporate professionals don't build their personal brands[09:49] Pushbacks from CEOs and top-ranked professionals[13:24] Tactical things to build your personal brand[22:06] Jason’s professional and personal mantra for building a personal brand[26:43] How to connect with JasonNotable Quotes● It doesn’t have to be original. Just make your uniqueness inside of it.● Start somewhere and be clear about how you want to make money.● Any entrepreneur will tell you there are times when it’s not enjoyable. And the thing that keeps you going is that vision.● You are good where you are at. It’s a process. You’re going to be fine. Get the support and help you need.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jan 14, 2022 • 21min
Personal Brand Coaching: The 7 Steps You Need to Strategically Stand Out and Build Authority with Michelle B Griffin
It's been said the future belongs to those who build their professional presence online. Yet…that’s easier said than done, right?In this solo coaching episode, I share the 7 personal branding steps you need to stand out with your professional brand from my Visible Brand Authority Blueprint. This overview shows you exactly what you should be looking for if you want to start building your professional brand.Quotes ● We all want to stand out and stand for something. And having a perspective and point of view really helps define you as a professional and an entrepreneur.● We can’t grow our brands alone. We’re to serve but also build rapport, community, and connection with like-minded people.● No matter what, there might be thousands of people who do what you do. But when you are defined and positioned in your unique way, you find a way to stand out.● Trust is the ultimate currency to build a brand, and business, and stay online.● The more you do it consistently and stay in the game, the easier it becomes the more clarity and confidence you get, and ideas just floor.● When you know exactly how you are going to help the audience that you are serving, you have clarity. RESOURCES:https://carrd.co/https://www.bbc.com/worklife/article/20170723-the-case-against-personal-brands Michelle Griffin's Visible Brand Authority Blueprint® (NOW Brand GPS™)1. PERSPECTIVE: Get clarity in your beliefs, values, goals, expertise, back story and personal & professional mission and vision. 2. PEOPLE: Define your exact audience (persona) and their needs & build a community (partners) to support and amplify your awareness & reach. 3. POSITION: Differentiate yourself with the problem you solve and the promise you make with your brand story and into client-facing messaging. 4. PACKAGE: Set up your platform, profiles, processes, framework, offers, assets, and channels to start building relationships and selling your services. 5. PUBLISH: Develop a strategic content system, schedule, and pillars to build visibility, credibility, and authority in your niche/industry. 6. PROMOTE: Succeed and scale with the transformative results you bring others which accelerates your trust, community, and growth. 7: PROPEL: Succeed and scale by paying it forward and showcasing results to accelerate your reach, visibility, opportunities, and trust.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jan 7, 2022 • 14min
Welcome Episode: Why Putting Yourself Out There is Critical For Your Personal Brand With Michelle Griffin
Today I share how finding professional clarity and "putting yourself out there" is the fastest and best way to stand out in your niche for more impact and profitHello and welcome to the "official" welcome episode. I'm your host, personal brand/marketing, and PR strategist, Michelle B Griffin and I'm excited to go on this journey with you.In this episode, I *candidly* share my story, my big mistakes, and lessons learned. I detail my story of why it took me five years of finding my professional direction and exactly how it led me to what I'm on a mission to do now: help other professionals stand out online with where they are now and what they have *right now* to build their professional brands and presence online.Timestamps[01:28] The backstory of this podcast[03:53] Why you should put yourself out there.[05:04] Getting the clarity[05:39] How I started to put myself out there[07:24] Quitting my job[08:11] Moral of the story[08:47] What this podcast is all about[09:44] This podcast is about you[10:28] Who are our guests on the show?Quotes ● I had this great job and it was amazing. But I knew I needed more.● One of the reasons I’m always saying put yourself out there is because that’s what exactly I didn't do for five years.● I was just stuck. I was lost and I just didn’t have direction.● There’s nowhere you can go to get clarity. You can’t take a course unless you know exactly who you are.● We have everything we need right now. Your expertise. Your Vision. Your mission. All these things are already inside you. You just need someone to help you get them out.● Clarity is the best gift you can give yourself and your businessOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 28, 2021 • 23min
How to Write a Book in 90 Days to Boost Your Personal Brand With Book Writing Coach Diego Pineda
Ever dreamed about writing a book to share your expertise and/or build your personal and professional brand? It's not as hard as you think!This episode will teach you mindset, strategies, and practical tips to do just that. I interview Diego Pineda, a content marketing manager and a book coach to show us exactly how to write your first book in 90 days, plus learn why self-publishing is important.NOTE: Check out the sister episode on how to self-publish your book in 90-DaysDiego helps solopreneurs, coaches, and consultants write their first book fast to become thought leaders in their industries, gain authority and visibility and make more money. He highlights how you can write a book to build a personal brand for your businesses and some mistakes people make.Timestamps[01:38] Diego’s background[03:12] Where to start in writing a book and promoting your business[05:31] Writing the book[10:00] About Diego’s book[12:10] Mistakes people should look out for a while writing a book[15;00] Writing a book within 90 days[16:14] Self-publishing[19:20] Professional/personal mantraQuotes● “You want to align your business goals with the topic of your book.” (03:33-03:36)● “Don’t write and edit at the same time.(11:14-11:18)● “ If you are going to use your book as a marketing tool for your business and you want to get out there, do self-publishing. (16:14-17:53)● “Moving fast and doing great things is the innovation mindset.” (20:15-20:21) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 13, 2021 • 49min
How Posting Daily LinkedIn Boosted Our Personal Brands and Businesses
Getting out on LinkedIn is a goal for so many, but it's hard. What to say? What to write about? What will people think?I've heard it all and told myself that too.But those who put themselves out there are the ones getting noticed, known, and seeing opportunities and results on LinkedIn.After waffling for too long, I decided to "go big" and on January 1, I started the #365challenge to post on LinkedIn every single day in 2021.And to my surprise, hundreds of others felt the same way and joined me. The #365Challenge community was born, (now The #365Creators). What a journey it's been and still going strong with hundreds more. (see the link to join below).In this episode, I interview two stars in the community, Michael Scott and Britt Crawford, who watched their personal brands on LinkedIn explode by posting content daily.Here, 323 posts later, we share our lessons, successes, and failures and how you can "put yourself out there" and build your personal brand on LinkedIn.UPDATE: On Dec. 31, 2021, I completed my challenge and posted 365 days on LinkedIn. I actually made 532 posts, and will detail more in a future episode)Timestamps[02:01] About Michael Scott[03:41] About Britt Crawford[07:25] Why we decided to put ourselves out there[08:26] Michael's Lessons[11:46] Britt’s story of getting out there from the company perspective[15:35] Starting out on LinkedIn[20:46] Benefits of putting yourself out there and how fast you saw them.[25:51] Should people post daily?[37:16] Britt’s Tiktok experience[42:28] Advice and goals[46:17] Parting adviceQuotes● Don’t be over-complicated. You can definitely overcomplicate it, overthink, and then you just get stuck, thinking that your post was never old enough to post.” (17:33-17:46)● “The other thing is just making it about you. It is all about you. Whatever you’re passionate about. (18:18-18:21)● ‘Visibility is not vanity. It opens doors and unlocks opportunities.” (20:29-20:32)● “I think establishing what boundaries are making them clear and then living within them posting within them is the important part.”(28:26-20:32)● One of the gifts of putting yourself out there and starting to get in this mode.. the ideas start flowing. (35:00-35:05)● Create content that you would be interested in.”(42:45-42:47)● Just put yourself out there, whatever baby steps that it takes, just get out of that comfort zone because that’s where the opportunities are.” (48:20-48:30) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 6, 2021 • 28min
Personal Branding for Corporate and Professional Women: How to Be Seen & Be Heard with Mel Stanley
It's no longer hard work and talent that keeps us top of mind.For corporate women, being highly visible is directly tied to better opportunities and career advancement. I interview Mel Stanley personal brand and career strategist for women and founder of the UK-based, First Women, which empowers women in corporate and leadership roles to articulate their unique strengths and qualities.Timestamps [01:46] Mel Stanley's story[05:24] Roadblocks women have in a corporate setting[08:59] Changing your mindset[10:46] Mel’s strategy in shifting and getting women out there[12:39] How do you capture opportunities to get noticed?[16:10] Tactical ways for women to put themselves out there and build their brand[23:25] Three key takeaways for women aspiring to get themselves out thereQuotes ● “The decision-making unit for your career is not just who you work for, being able to be seen by the other people beyond your immediate superior is absolutely key.” (12:27-12:38)● “As long as your name is associated with the positive and the right thing, then that just builds your reputation, and that's what branding is all about, at the end of the day is reputation. “(13:13-13:21)● “That's why you want a personal brand, because you may change your mind if that brand stays with you, no matter what it is, you define it, differentiate it, develop it! (14:52-15:03)● “Hard work and competing won't get you success. You need to be visible as well.”(23:36-23:41) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 6, 2021 • 18min
How to Go from Unnoticed to Top of Mind In Your Personal Brand with International PR Expert Jim Jones
I interview Jim James, founder of the international public relations agency, East-West PR, and the host of the Unnoticed Podcast. He is all about getting leaders, entrepreneurs, and personal brands noticed with this Active Communication Index.Timestamps[01:40] Importance of getting noticed[03:21] Mistakes people make by not going noticed[11:24] 3 key takeaways for people wanting to get noticed.Powerful Quotes● “The first thing that people look for is the quality and the integrity of the founder because when we're a start-up, we don't have all the backing of maybe venture capital, a big brand, or even a history that would reassure potential customers or potential employees or partners to work with them. So the personal brand carries the business for that first, I would say twelve to eighteen months, while the organization is getting established in the marketplace.” (02:05-02:32)● “Someone who produces consistent, innovative content. Those are the people that everybody goes to.” (09:38-09:45)● “Content doesn't have to be expensive, but it does have to be ideally original or interesting, creating content.” (11:53-12:00)● “The rule of thumb is to be consistent rather than frequent, which is why, in my ACI, when I said at twelve and at six, it's consistent and inconsistent, it's not frequent and infrequent, and there's a key difference there.” (13:25-13:41) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 6, 2021 • 37min
How Your LinkedIn Company Page Can Double Reach and Revenue for Your Personal Brand with Global Pages Expert Michelle J. Raymond (Part 2)
Question: Why do you need both a LinkedIn company page and a personal brand? Easy Answer: It will double your opportunity and revenue! I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly how. Michelle highlights the importance of having a company page, how to get started, and making resonating content. Timestamps [02:32] Michelle J. Raymond's story[02:47] Why do you need both a company page and personal branding(11:32] Ad revenue for companies[12:23] Good starting point for company pages[16:41] Good content and how you can make the most out of your company page.[23:56] Making resonating content[26:52] Mistakes while creating a company page Quotes ● “The absence of information is a brand as well.” (21:18-21:21)● “Keep it small, keep it niche, and keep talking to that real targeted audience.” (20:43-20:47)● “Just be you and so being personal photos of employees, photos of yourself doing stuff behind this. That's the great way to get things.” (29:43-29:54) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 6, 2021 • 19min
How To Dress for Success: Craft a Visual First Impression of Your Personal Brand With Executive Image Consultant Tavia Sharp
“Look sharp, feel sharp.” It's no secret when we look and feel our best our professional image directly affects our personal brand. I interview Tavia Sharp a New York-based image consultant, speaker, coach, style expert, and CEO of Styled Sharp to find the best ways our professional image can boost our confidence, credibility, and connections.As Tavia explains, you can and should leverage your image as a tool to get promotable and investible in your business and beyond.Timestamps[01:44] Importance of a professional image[04:34] How to get started if you want to make a change to your image.[06:38] Problems of not addressing your image[08:01] Mistakes men are making in blending in[11:00] Style blueprint & personal brand blueprint[13:18] Three tips that make a fine first impression[16:27] Tavia’s professional mantraQuotes● “Your professional image is actually currency, and when you ignore it, you might be leaving money on the table.” (1:03-1:09)● “Dress for what’s next.” (06:13-06:14)● “ When you actually stand out, opportunities come for you.” (07:28-07:31)● it's all about what we put on our bodies. It's that enclosed cognition. It affects the way we feel we're going to put that energy out, and we're going to have great results.” (15:23-15:31)● “Your vibe attracts your tribe (16:37-16:40)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 6, 2021 • 34min
How to Write Better Content on LinkedIn Using the CLARITY Method with Merav Levine
What's the secret to writing engaging content on LinkedIn? What's the best approach to sharing your authentic voice in your posts? This might be the number one struggle on LinkedIn for new content creators.I interviewed Merav Levine, a social media marketing consultant who shares tips on writing content using her CLARITY Method on LinkedIn.Timestamps● [01:58] Merav Levine's story● [04:30] Where do you start?● [09:33] The CLARITY method● [17:18] Great insights on what keeps you out of content.● [21:47] Avoiding being "Captain Obvious"● [25:35] Takeaways in engagement and writingQuotes● “Find the balance of presenting yourself. Well, yes, being authentic and not pretending to be something you're, not because at the end of the day, that is going to implode on you.” (08:26-08:34)● “When I talk about clarity, it's knowing who you would market to, who you're marketing to, and how they would describe the issues that you bring up.” (10:01-10:07)● “Every single post has an actionable takeaway, so something that somebody could walk away from the computer being like. I am going to try that today .” (20:27-20:36)● “Every post must have a call to action.” (25-48-25:50)● “If we let our emotions take over. Yes, we won’t do half the things we know we should be doing and just knowing that it’s going to hurt and we're going to be scared, but you are capable of facing it.” (30:26-30:37)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
