Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI

Michelle B. Griffin

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Dec 6, 2021 • 37min

How to Overcome Your Fear of Creating Video Content for Your Personal Brand with Juma Bannister

So many people fear making and appearing in their own videos. How do I look on camera? I hate my voice! What will I say?In this episode, I interview Juma Bannister, the co-founder and creative director of Relate Studios on how to overcome our fear of videos and how to be more confident on camera.Timestamps [01:51] Juma's story[02:46] Why should people be on video?[04:03] Favorite video format. Live or recorded?[05:48] 4 tips to overcome your fear of video[047:25] Not knowing what to say on camera[08:40] Why people make the choices they make[15:00] The voice and on-persona camera[18:24] Tricks on how to look better on camera[23:15] Is it better to have better audio than lighting[25:27] Tips on video content creation[32:34] Three takeaways on being camera confident.[34:04] Professional/personal mantra Quotes ● “My first thing about being constant, conscious, and video is the BAD approach (Be scared and do it.” (09:48-10:00)● “When it comes to your voice, some of us are never going to get over the sound of our voice. We are never going to get one hundred percent comfortable with the way we sound on camera, but that also goes back to being scared even though you're not comfortable with how you sound. You know what you have to deliver, that it has value, and that it will impact people in a particular way.” (15:34-16:00)● “When people look better, they feel better than they are more, which is true. You know when you put on something good. You look good, you feel better about yourself, and then you're able to speak and talk and communicate and interact better.”● “So just start at the best level you can but have good audio.” (25:08-25:11)● “People do not remember everything, but they don’t forget.”(34:34-34:38) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 34min

How to Write Better Emails for Your Personal Brand with Conversational Copywriter Erin Geiger

Are you interested in building your personal brand using email marketing? Knowing how to write your emails to be more conversational and connect with people is critical.I interview Erin Geiger, the "conversational copywriter," founder of Muscle Creative, and host of the Small Business Big Mindset podcast.Erin highlights some of the successful strategies in email marketing. How do you structure your content and develop the best subject lines?Timestamps[01:31] Erin Gieger's story[03:44] Importance of email marketing for personal brands[10:24] Best practices in email marketing[16:21] Strategies for preview text[19:06] Content structure[23:41] Email length[26:08] How to keep every email fresh[28:53] Three key takeaways for personal brandsQuotes● “ An unexpected subject line can catch a reader off guard, but in a good way. The critical component to remember here is that it should come off as organic. It's not just for shock and to get them in. This could be something from a personal experience, a professional situation, even a dream, a distant memory. This can stop your reader and their tracks and elevate your email above the other’s spam box.” (11:55-12:19)● “Most of the time, the subject line appeals to your heart, more than your head.” (15:06-15:09)● “Getting people to reply to your emails. It's not only great for your engagement, but it also signals the spam box to give your email a go. Greenlight it’s good. It’s legit because the engagement factor tells them that people like your email. So it keeps you out of the spam folder.” (21:44-21:59)● “The key to writing engaging subject lines is really to talk to your audience.” (22:44-22:48)● “If you are in it and doing the work, what other people say doesn’t matter.” (30:53-30:57)● “Don’t live a small life, don’t play small if you are not helping anybody out.” (312:13-31:18)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 26min

How to Quit Second Guessing Yourself Posting on Social Media

Have you been comparing or second-guessing yourself? Someone else has a million views while you are still struggling to gain a thousand viewsI interview Ancuta Boiciuc a CX consultant, who's passionate about mental wellness, being healthy, and well-being online.Learn how to balance on social media, avoid imposter syndrome and stop comparing yourself.Timestamps[02:30] Finding balance online[03:55] Imposture syndrome[07:03] Ancuta’s LinkedIn journey[10:54] Best advice on overcoming imposter syndrome and staying on the game[15:32] Three takeaways of finding balance when building a brandQuotes● “ We don't have to compete because we all should find the creative and unique way that we stand out and solve problems for our people.” (13:07-13:13)● “Control your amount of social media. Okay, social media is Great. It's a great tool. I mean, I found my voice on social media. I found jobs on social media, I'm not saying it's good, but it has to be in balance. What has really helped me is not to start my day with social media. I do not check my phone unless its origin.” (15:42-16:02)● “If you want to build a brand, you gotta get out there, because no one can know you unless you get out there and no one can support you unless you're open up.” (24:04-24:10)● “It's okay to be human, we're all human, and we all have our ups and downs.” (23:54-23:58) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 28min

How to Create and Repurpose Content in Less Time for Your Personal Brand with Mark Savant

Content is the fuel to our personal brands and building trust online, but we should not be endless content machines. The secret to getting more content in less time is by content repurposing.In this episode, I interview Mark Savant, a digital agency owner, content creator, and podcaster who helps brands make more content in less time.Learn the importance of better content creation, where to start and tips and tactics to build a content library with repurposing. Timestamps[01:37] Mark’s backstory[03:17] Top influencers on Mark’s show[04:26] Importance of making better content[05:35] Where to start in content creation[08:34] Best practices in content creation[10:21] Framing your live streaming to social media for the end-user.[15:24] Importance of a transcript[17:01] Shorter form vertical content[19:57] Audiograms[20:40] Mistakes of not repurposing your content[22:47] Three tips for content optimization[24:22] Professional/personam mantraQuotes● “I think in the next five years if you don’t have an online reputation, you're not going to matter.” (05:03-05:06)● “Know who you're speaking to. What their biggest problem is, how you solve it right, and then you frame all of your messaging.” (07:30-07-33)● “At the beginning and end of one of your micro clips, make sure you start with a smile. People just like to see a smiling face at the beginning of the end of a video.” (20:18-20:34)● “Craft all of your content around the viewer. The show is not about you, it's about the person that's viewing it and how you solve their problem.” (22:52-23:00)● “Focus on being a little bit better with each episode.” (23:15-23:18)● “Just be better than yesterday.” (24:30-24:32) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 29min

How to Write Better Content and Grow Your Community as You Build Your Personal Brand with Tara Horstmeyer

Connection, community, and content. These are the strong foundations you need to succeed on LinkedIn.I interview Tara Horstmeyer, a content creator and Founder of Happy Words, on how to best create and use content to build relationships with your audience on LinkedInHow do you initiate a conversation and write relationally? Tara highlights some tactical and relational writing tips to build your personal brand on LinkedIn.Timestamps[01:17] Tara’s backstory[03:21] How to get started[10:40] How did you attract such a wide fanbase from people[12:43] What triggered Tara’s journey to entrepreneurship[14:18] Tactical tips to relational writing[17:41] Relational connecting[19:36] Tips to being more relationship-driven on LinkedIn[22:58] The key takeaways on writing relationally[26:30] Professional/personal mantraQuotes“It's not that your content is bad, it's just maybe not hitten, but at some point, even if we impact one person, that's how that’s all it takes one time.” (10:11-10:18)“To connect with people, go where they are if you want to write more relational. (15:24-15:34)“So start to unpack your own content, and then, when you do, I think you're going to start to connect with yourself, which is the number one way to connect with others.” (16:57-17:04)“Make sure that you are writing daily, like creating something daily, even if you do not post daily. So I always say right. I right privately before you write publicly.” (24:13-24:19)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 42min

An Amazon Recruiter Shares Exactly How to Build Your Career and Personal Brand

In this episode, we speak with Dan Roth, an executive technical trainer at Amazon. He is all about helping people identify your unique value proposition when looking for your dream job.How do you tailor your resume? How important is networking? Dan highlights some of the things recruiters look for and how you can get started.Timestamps [02:36] Where does one start, and what do recruiters look for?[05:24] How do you start on what makes you unique and stand out?[13:55] What makes a good resume?[15:22] LinkedIn profile[25:54] Certifications[27:07] Recommendation[29:40] Three key takeawaysQuotes ● “ When people notice you, that builds your value, and that value is what establishes your brand well.” (04:43-04:47)● “When the time is right, you're going to figure it out.” (09:30-09:40)● “Networking is one home, most critical and underutilized components of the job search in general.” (11:32-11:40)● “Do not leave out the things that show who you are in value just because you feel like you're, worried about being having a bias against you.” (23:58-24:06)● “Do not use the easy apply function.”(30:47-30:49)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 44min

Two First Time Content Creators Share How to Put Yourself Out There on LinkedIn and Create Engaging Posts

Too many of us want to get out on LinkedIn. But we stay stuck on the sidelines not knowing how. I interview Austin James, a certified financial consultant, and Sam Swirsky, a sales strategist on their stories of putting themselves out on LinkedIn for the first time. They get to share their inspiring journey on LinkedIn, steps to breaking out, and their successes and failures. They also highlight how you can balance your personal life and still remain genuine and authentic on LinkedIn.   Timestamps [01:50] About the Austin & Sam[03:51] How they got started[09:08] What’s the first step to breaking out[14:40] Being intentional with your time[15:57] How do you build who you are and show your personality[22:57] How do you structure your content and the best content to post on LinkedIn?[25:11] How do you know what to post?[30:08] Successes and failures[40:45] Professional mantra Quotes ● “Having that personal touch, you know aligning it with who you are is what you do. Combine them with some strategy and you're on your way.” (05:13-05:20)● “You can have your great ideas of what you want to talk about and things like that. But if you don't know exactly who you're talking to it's, going to be really hard for your content to kind of attract that ideal client.”(09:28-09-41)● “ Linkedin people who only post perfect stories about themselves will get a lot of kind of followers at first, but it's usually people who are new to the platform, and they don't really understand the culture of LinkedIn, and then after a while, the followers begin to fall .”(20:45-20:57)● “ People are not a means to an end, right. It’s not like you're using people to get what you want in life.” (37:08-37:11)● “Give give without expectations, and it will come back to you.”(43:01-43:04)   Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 33min

Write Better Social Media Content: 4 Stories to Use With Your Personal Brand With Wendy Margolin

Want to grab attention more attention in your social media content? I interview Wendy Margolin, a social media strategist and founder of Sparkr Marketing who specializes in social media content for the healthcare industry.Learn how to translate the attention of our story for more awareness, engagement, and connection, and more.Wendy highlights the four stories that we need to be telling, structuring a good story and the epitome of a good story. Timestamps[01:30) Wendy Margolin's story(04:32) Four stories we need to be telling[10:11] Starting with “Why”[11:33] How to do your introduction posts[17:26] Finding your differentiation[20:21] Structuring a good story[23:24] Ideas on getting these stories[28:40] Three key takeaways on storytellingQuotes● “Having that first line that really grabs attention and then that last line that really you know encourages engagement.” (04:47-04:54)● “Start with the “Why”. Try to go for the big one, if not the little one or a mixture.” (09:48-09:51)● Because we put content out daily or frequently, not everyone sees it. Still, so many people don’t see it. So, finding a way to keep re-introducing those content, cornerstone themes without exactly repeating it. It's so smart, so it just forms a connection.” (12:01-12:17)● “You do get better with these stories, as you tell them. Yes, don't wait for it to be perfect, start telling it and by telling it will get much stronger:” (13:13-13-32)● “Even if you are private, find a personal side that you can share.” (13:13-13:22)● “Even though it's your story, it's not about you, the content you ever write Even in your bio is about your audience.” (28:53-29:00)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Dec 6, 2021 • 28min

How to Craft an Engaging LinkedIn Profile for Your Personal Brand with LinkedIn Top Voice Karen Tisdell (Part 2)

Need to write or revamp your LinkedIn About profile? It's one of the top places that showcase your personal brand and business so it's important to make it engaging. I interview Karen Tisdell, a top Australian-based LinkedIn profile writer and LinkedIn Top Voice, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building, and engaging. This is part 2 of my interview with Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights some LinkedIn profile tips to help you build your personal brand. Timestamps [01:47] Karen Tisdell's story[03:20] Importance of a LinkedIn profile and where to start[05:20] Positioning your profile[07:51] Revamping your profile[11:08] Visuals and texts on your banner[15:48] What is ideal for your featured section?[19:58] Putting yourself out there via your profile[21:17] Three takeaways of how to stand out in a LinkedIn profile Quotes ● “A Linkedin profile needs to do the same. It needs to be not pitching yourself as the hero, but pitching yourself as a trusted guide.” (04:48-04:55● “It's more important to have the right keywords upfront than to have a clever slogan.” (13:30-13:33)● “So in a world where we're all competing for attention, having a profile photo that looks genuine and really pops is really important.” (23:28-23:35)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
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Nov 16, 2021 • 33min

How to Create Engaging Content for Personal Branding and Social Selling on LinkedIn

Your LinkedIn content helps you social sell if you structure it write and have a strategy.I interview Patrik Nagypal, Digital Growth at Shield, to give us insights on how we can get engaging content for personal brands.What are the key content pillars? What mistakes do people make in content creation? How do you monetize your content, and what’s social selling? Patrik highlights all this and more.Timestamps[01:30] Patrik’s role in Shield[02:25] About Personal Branding[04:37] Engaging content definition[06:14] Why do people fear creating content?[08:32] How to get started[13:51] Pillar content [14:41] Definition of personal pillars and how you get to balance it with your business.[16:28] Content management[20:18] Mistakes we should not do on a personal page[23:22] Social selling[29:27] Three key takeaways on engaging content and personal brandingQuotes● Consistency wins. Some days are going to be better than others, but you learn from each day. (05:55-06:01)● You'll get a lot of fast attraction if you're very specific to one problem. (13:25-13:29)● “Your content defines your brand.” (18:38-18:40)● “I think if you focus too much on how many comments, how many likes, how much engagement you received in comparison to focusing on how much networking came out from the content that you created, that’s a mistake. So I think it's always a good sign to measure the engagement and the performance.” (20:40-20:58)● “Commenting back on all your posts is so important, but you need to go out of your little area too. Even when you start doing content, you need to still comment on other people. You know, don't forget people and just do that daily.”(25:23-25:33)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

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