How to Write Better Content and Grow Your Community as You Build Your Personal Brand with Tara Horstmeyer

Connection, community, and content. These are the strong foundations you need to succeed on LinkedIn.

I interview Tara Horstmeyer, a content creator and Founder of Happy Words, on how to best create and use content to build relationships with your audience on LinkedIn

How do you initiate a conversation and write relationally? Tara highlights some tactical and relational writing tips to build your personal brand on LinkedIn.


Timestamps

[01:17] Tara’s backstory

[03:21] How to get started

[10:40] How did you attract such a wide fanbase from people

[12:43] What triggered Tara’s journey to entrepreneurship

[14:18] Tactical tips to relational writing

[17:41] Relational connecting

[19:36] Tips to being more relationship-driven on LinkedIn

[22:58] The key takeaways on writing relationally

[26:30] Professional/personal mantra


Quotes

• “It's not that your content is bad, it's just maybe not hitten, but at some point, even if we impact one person, that's how that’s all it takes one time.” (10:11-10:18)
• “To connect with people, go where they are if you want to write more relational. (15:24-15:34)
• “So start to unpack your own content, and then, when you do, I think you're going to start to connect with yourself, which is the number one way to connect with others.” (16:57-17:04)
• “Make sure that you are writing daily, like creating something daily, even if you do not post daily. So I always say right. I right privately before you write publicly.” (24:13-24:19)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
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