Destination Marketing Podcast

In this episode, Lesly Veve joins Adam to discuss his background, skills, and aspirations in the destination marketing industry. Lesly shares his passion for changing the narrative about tourism in Haiti and his desire to positively impact Haiti’s tourism economy. He and Adam dive into some of the skills that Lesly has to offer the destination marketing workforce and why any destination organization would be lucky to have him as a part of their team. “How can we change some of that narrative and show a different Haiti or at least the parts of Haiti where things aren't, you know, the crazy stuff that we see on the media all the time? And so that was, I think, my first drive to try to go in that field.” Check out Lesly's portfolio Connect with Lesly on LinkedIn If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Laura White, Senior Director of Brand Marketing and Strategy at Visit Charlotte, shares her expertise on tapping into the overlooked Visiting Friends and Family market. She discusses how locals' perceptions shape the destination's image and the importance of community pride in tourism. The conversation shifts to innovative marketing strategies aimed at engaging residents and enhancing visitor experiences post-pandemic. Laura also highlights the impact of data-driven digital marketing and strategies to leverage the VFR segment for future success.

In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights from his experience in the RV and outdoor industries, emphasizing the importance of inviting everyone, regardless of age, race or gender, to enjoy the outdoors. The podcast aims to establish a community of outdoor lovers and encourage meaningful discussions around a virtual campfire. “We started this amazing podcast because we want to share with the world, and share with everyone, who we are, what we do, and we want to invite and welcome everyone, anyone, no matter who you are or your race, age, gender or ability. We want you to enjoy the outdoors. We want you to really tell us who you are and what you like to do in the outdoors, and we're going to find out that we have more same than differences, my friend.” Subscribe to It's Bigger Than Camping! Apple Spotify Audioboom If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer. “Saudi Arabia is opening their gates and their hands to everyone in the world. Please come and see Saudi. It’s very beautiful. Saudi Arabia has lots of cultures. We have history here. We have lots of great stories to tell.” -Abdullah Aldhavyan Connect with Abdullah on LinkedIn If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Nephi from Relic discusses the development of custom AI chatbots for destinations. They highlight the importance of accurate information and challenges in creating GPT models for tourism. The podcast explores the transition from developer to destination marketing and the impact of AI on the digital landscape.

In this episode, Shelley Zumwalt, Executive Director at The Oklahoma Tourism and Recreation Department, joins Adam to discuss the economic impact of tourism on the state level. Shelly highlights tourism's role in attracting businesses and creating jobs, especially in rural areas. She addresses Oklahoma's perception challenges and the need for effective marketing to showcase the state's unique attractions.  “When we're talking about Oklahoma, we're not just talking about marketing tourism. We’re talking about business development. When we have businesses that come in and look at Oklahoma, those tourism dollars aren't just marketing to people we want to take vacations here. They're marketing to everyone. They're saying, this is what Oklahoma is about.” -Shelley Zumwalt Travel Oklahoma If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Greg Star, a cofounder of Carvertise, joins Adam on this episode to talk about his journey with cancer over the past year and what he has learned as he has recovered. Greg shares valuable lessons about what it means to live a life you are proud of and how he overcame his fear of death. Adam and Greg also talk about how Carvertise continued to grow during this time thanks to an incredible team and insurmountable support from industry friends. “I learned a lot about business from cancer. I would say the big thing about business is you just always have to remain even keel. When something good happens, great! Something bad will happen next month. You’ve just got to stay even.” -Greg Star If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have stepped away from traditional marketing methods to create an unparalleled guest experience. Listen to learn why it’s crucial to understand the life cycle of your consumer and how you can build a pipeline of new customers using owned media. “One of the things that’s massive for content marketing is building community, and if you can build a community of people that are super passionate about a subject or matter,  it’s just going to build them and their support towards what you’re doing. It’s been a really fun ride.” -Kyle Oland If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Janette Roush, executive vice president of marketing and digital at NYC Tourism, has built quite a following sharing her thoughts on LinkedIn about how AI is changing the game for the destination marketing industry. She joins Adam in this episode to discuss how she positioned herself as an AI thought leader and why DMOS must embrace this new technology. They cover how AI has changed over the past several years and how destination marketers can find the best tool to help in their specific job titles. “I think it’s about finding the work that you hate the most and then outsourcing it. We all have things that we don’t love to do with our jobs or things that we need a little help with. Hopefully, they’re looking at it as this is a way to make work more fun and to get help with things that I struggle with.”  -Janette Roush The Pigeon Ad If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam joins the team at Visit Galveston to talk about ways they're moving the destination forward. JR Shaw, host of the Galveston Unscripted Podcast, shares his experience partnering with a destination to produce owned media content. Kellie Gonzalez, client services director at Visit Galveston, talks about her initiative to personalize the guest experience for a recurring conference. Mackenzie Finklea, public affairs manager at Visit Galveston, explains the destination's celebrations for Juneteenth and highlights Galveston's significant role in the holiday's history. “Authenticity and collaboration over competition. If you go through social media now I think people can sense an ad when there’s an ad there, they scroll right past it. They can feel that ad. The more authentic you can be, it doesn’t have to be perfect, just be an authentic person or create authentic content. That is key.” -JR Shaw Visit Galveston Galveston Unscripted If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.