Destination Marketing Podcast

Today's episode of The Destination Marketing Podcast is a full-length look at Adam's keynote presentation at the Kentucky Travel Industry Annual Conference. In this keynote, Adam explores the media strategies of both candidates from this past presidential election and how Donald Trump was able to capitalize on podcast appearances during his campaign. The presentation then moves into the shifting landscape in destination marketing and how podcasting can be at the forefront. He also brings up some examples of Relic podcast clients that have been successful and how they've been beneficial to their DMOs.If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

For today's episode of The Destination Marketing Podcast, Adam is on the road at the Kentucky Travel Industry Annual Conference. Hank Phillips, the President and CEO of the Kentucky Travel Industry Association, sits down with Adam to discuss the ways that this conference will reinforce foundational aspects of tourism and benefit destination marketers with any experience level. Adam and Hank also touch on Kentucky's steady recovery from the COVID-19 pandemic and the statewide collaboration between DMOs to invest expiring ARPA funds into the future of Kentucky tourism."The whole point is that that collaborative energy and the pooling of regular funds going forward is going to keep a lot of those initiatives going into the out-years." - Hank PhillipsKentucky Travel Industry AssociationIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Video game competitions, or esports, are a growing industry that allows DMOs to grow their visitation and increase travel by inviting the esports community into their destinations. Ed Tomasi, an esports consultant for DMOs, Allister Scorgie, the Director of Sport Hosting at Explore Waterloo Region and Loren Gold, the Executive Vice President of the Greater Raleigh Convention and Visitors Bureau, join Adam for an in-depth conversation about the intersection between esports and destination marketing. Allister and Loren discuss how they started working with the esports community in their destinations and their connection with Ed. They also give a brief overview of esports and underscore the benefits of capitalizing on esports in your destination marketing strategies."Every destination has an opportunity to be a trusted partner with the esports community, and it just first starts with identifying what you have to offer as a destination and matching it to that appropriate community that's there, but you may not have reached out to them initially." - Ed TomasiPlayHRDRExplore Waterloo RegionGreater Raleigh Convention and Visitors BureauIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today’s episode of The Destination Marketing Podcast is the final episode of our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach.Will Seccombe, the president of Revolution Strategy and a recurring guest on The Destination Marketing Podcast, joins Adam and Stuart on Destination Discourse to discuss the merits of taking risks and being innovative in the destination marketing space. They give their perspectives on the benefits of taking marketing risks to stand out in the industry and give out strategies for evaluating risky decisions in their professional lives.Watch Destination Discourse on YouTubeIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today's episode of The Destination Marketing Podcast is a conversation with James Tsismanakis, the Executive Director of Discover DeKalb. After discussing his background in tourism, James highlights how DeKalb has been using podcasting as a marketing tool for his destination to promote economic development, arts, culture and festivals. He tells the story of how a former student got him hooked on podcasting and reveals the successes, challenges and lessons he's learned while developing his destination's podcast."So a lot of it is really when we start hearing that it was a good show hearing, 'I saw you on the show', hearing, 'oh, you got a big ego because, you know, you're on the podcast all the time and it's always video'. You know, that starts to say you're doing something right, I think." - James TsismanakisDiscover DeKalbIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this engaging discussion, Stuart Butler, CMO of Visit Myrtle Beach and co-host of Destination Discourse, shares insights on the evolving world of destination marketing. He emphasizes the transformative power of branded entertainment and effective storytelling for Destination Management Organizations. With examples from Myrtle Beach, he highlights innovative campaigns like 'Traveling the Spectrum' that promote inclusivity for families with autistic members. The conversation also dives into the balance between immediate marketing gains and long-term brand sustainability.

On today's episode of The Destination Marketing Podcast, Adam sits down with Scott Oklin, the new CMO of Visit Anaheim. Scott talks about how he found his way into this role after working at Travelzoo and how he's looking to use that prior experience in his new role. He also touches on his goal to make Visit Anaheim into a lifestyle brand and capitalize on the destination's incredible events and attractions, such as the upcoming Olympics, World Cup, and Disneyland. Later in the episode, Scott discusses some of the big tourism initiatives already in motion at Visit Anaheim, such as their partnership with the Anaheim Ducks and economic development investments like OCVIBE. "So we're really looking at it, I think, from this 360-degree holistic standpoint...it's nice and sexy to have your patch on a jersey, that's great. But how do you really have the impact of that in a tangible way?" - Scott OklinVisit AnaheimIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today’s episode of The Destination Marketing Podcast is a collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Starting today and over the next few weeks, we’ll be releasing the first three episodes of Destination Discourse as bonus episodes of The Destination Marketing Podcast.In the first episode of Destination Discourse, Adam and Stuart discuss AI’s role in destination marketing and what that could mean for travelers and DMOs. They also explore the evolving expectations of travelers, the importance of viewing destination marketing as more than just transactional, and how to ensure visitors get the most value from their trips.Watch Destination Discourse on YouTubeIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Neil MacKenzie, the CEO of Yarmouth and Acadian Shores Tourism in Nova Scotia, joins Adam on today's episode to discuss the tactics and strategies that have helped his small destination stand out in larger markets like the Northeastern U.S. He also goes into his background and how the time that he and his wife spent in Japan teaching English became a part of how he got into travel. Later in the episode, Neil goes more in-depth on the unique tactics he's used to market his destination, such as providing photo content for Google Maps and leveraging the beautiful scenery his destination offers."I've had those questions where they say, are you from Canada? Are you from Yarmouth and Acadian Shores, if we're in New York or something, and I'm like, yep, I live there. And then then they're like, here's my email address, I want more information. That's a great opportunity because they're literally standing in front of you telling you they want to come, right? So let's then take that next step and put some great content in front of them." - Neil MacKenzieYarmouth and Acadian ShoresIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

AJ Brau, co-founder and CEO of Wander, shares insights on revolutionizing travel planning with innovative technology. She emphasizes the importance of collaboration between destinations and vendors to drive industry innovation. AJ discusses Wander's upgrades, the incorporation of social media into travel itineraries, and how qualitative research from visitors shapes better solutions. She envisions Wander as the go-to platform for travelers, highlighting the significance of utilizing geospatial data to enhance visitor experiences.