351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse

15 snips

Nov 15, 2024

In this engaging discussion, Stuart Butler, CMO of Visit Myrtle Beach and co-host of Destination Discourse, shares insights on the evolving world of destination marketing. He emphasizes the transformative power of branded entertainment and effective storytelling for Destination Management Organizations. With examples from Myrtle Beach, he highlights innovative campaigns like 'Traveling the Spectrum' that promote inclusivity for families with autistic members. The conversation also dives into the balance between immediate marketing gains and long-term brand sustainability.

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Intro

00:00 • 2min

Exploring the Art of Sequels Through Film Banter

01:35 • 3min

The Role of Storytelling in Destination Marketing and Branded Entertainment

04:08 • 1min

Nostalgia-Driven Marketing in Greenville

05:36 • 15min

Adapting Destination Marketing Strategies

20:21 • 15min

Inclusive Tourism Initiatives at Myrtle Beach

35:38 • 15min