351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse
Destination Marketing Podcast
Nostalgia-Driven Marketing in Greenville
This chapter explores a creative marketing campaign in Greenville, South Carolina, that used nostalgia from the 'Home Alone' movies to draw visitors during the holiday season. It discusses the unique experiences offered, the importance of stakeholder collaboration, and the balance between immediate gains and long-term branding strategies. The speakers also emphasize the role of storytelling and user-generated content in elevating the destination's appeal and shaping the future of marketing.
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