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15min chapter
351: How Branded Entertainment Can Transform Destination Marketing: A Special Bonus Episode Featuring Destination Discourse
Destination Marketing Podcast
Adapting Destination Marketing Strategies
This chapter explores the challenges faced by destination marketing organizations (DMOs) in evolving their strategies to meet changing consumer behaviors. It critiques traditional marketing methods and advocates for a shift to storytelling and authentic engagement through owned and earned media. The discussion highlights the need for DMOs to balance short-term gains with long-term sustainability, emphasizing the importance of innovative marketing approaches.
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