In this engaging discussion, Stuart Butler, CMO of Visit Myrtle Beach and co-host of Destination Discourse, shares insights on the evolving world of destination marketing. He emphasizes the transformative power of branded entertainment and effective storytelling for Destination Management Organizations. With examples from Myrtle Beach, he highlights innovative campaigns like 'Traveling the Spectrum' that promote inclusivity for families with autistic members. The conversation also dives into the balance between immediate marketing gains and long-term brand sustainability.

Explore how AI generated a successful marketing campaign for Myrtle Beach, blending humor and technology. Learn about the impact of AI on digital marketing and the importance of creating unique branding strategies. Discover upcoming events and initiatives in Myrtle Beach, including a special focus on supporting families with autistic members. Embrace innovation in marketing instead of imitation, and enjoy a lively discussion about a memorable bacon dish at Myrtle Beach.