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Destination Marketing Podcast
347: The Importance of Vendors in Industry Innovation with AJ Brau
Oct 29, 2024
AJ Brau, co-founder and CEO of Wander, shares insights on revolutionizing travel planning with innovative technology. She emphasizes the importance of collaboration between destinations and vendors to drive industry innovation. AJ discusses Wander's upgrades, the incorporation of social media into travel itineraries, and how qualitative research from visitors shapes better solutions. She envisions Wander as the go-to platform for travelers, highlighting the significance of utilizing geospatial data to enhance visitor experiences.
31:25
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Quick takeaways
- Collaboration between destinations and vendors is essential for driving tailored innovations that effectively address specific industry challenges.
- Understanding visitor behaviors through data and feedback is crucial for developing digital tools that streamline trip planning and enhance travel experiences.
Deep dives
Understanding Destination Challenges
Collaboration with destination marketers is vital for identifying and addressing specific challenges within the travel industry. Gaining insights directly from destinations enables service providers to create better tailored solutions. For example, the discussion highlights how destinations face problems such as outdated paper maps and the need for effective digital alternatives. This approach allows for continuous improvement based on real-world feedback and results, thereby enhancing the overall visitor experience.
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