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347: The Importance of Vendors in Industry Innovation with AJ Brau

Destination Marketing Podcast

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Exploring Entrepreneurial Journeys and Visitor Insights

This chapter delves into an entrepreneur's successful fundraising journey to develop a product shaped by a thorough understanding of consumer needs. Through insights gained from nearly 500 interviews with visitors, it examines how social media influences trip planning and the importance of qualitative research in shaping travel products.

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