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347: The Importance of Vendors in Industry Innovation with AJ Brau

Destination Marketing Podcast

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Navigating Travel Planning through Social Media

This chapter explores the increasing influence of social media on trip planning, highlighting how users curate travel destinations based on online content. It also introduces a new feature in the Wander app that integrates saved social media posts to streamline the itinerary creation process, addressing common challenges faced by modern travelers.

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