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347: The Importance of Vendors in Industry Innovation with AJ Brau

Destination Marketing Podcast

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Leveraging Geospatial Data in Tourism

This chapter explores how destinations can utilize geospatial data and social media analytics to understand visitor behavior and improve marketing strategies. It presents a case study from Sanibel Island that showcases a new mapping technology that enhances visitor tracking and engagement. The discussion emphasizes the importance of collaboration with private vendors to foster innovation and create a user-friendly travel platform that meets the needs of modern travelers.

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