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14min chapter
347: The Importance of Vendors in Industry Innovation with AJ Brau
Destination Marketing Podcast
Leveraging Geospatial Data in Tourism
This chapter explores how destinations can utilize geospatial data and social media analytics to understand visitor behavior and improve marketing strategies. It presents a case study from Sanibel Island that showcases a new mapping technology that enhances visitor tracking and engagement. The discussion emphasizes the importance of collaboration with private vendors to foster innovation and create a user-friendly travel platform that meets the needs of modern travelers.
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