In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various functions and how it’s played a pivotal role in his relationship with his stakeholders. “We want the visitor experience to be greater than or equal to the visitor expectation. When we’re talking on the podcast, we rarely bring on guests who cannot deliver on the experience when a visitor gets in town.” -Robb Wells Other Episodes with Robb: Utilizing Your Podcast in Your PR Efforts Telling Your Destination's Story Robb Wells Explains What a Podcast Has Done for His Destination Standing Out From The Competition Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not be the most sustainable approach to driving visitation. Additionally, they explore the significance of owned media as a fundamental pillar in every marketing plan to combat the declining effectiveness of paid media. “Don’t be shy about telling the stories that you believe in, and don’t let somebody else tell that story. Own it.” -Jared Price Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Join Christopher Baran and Trey Matheu from Nemacolin as they discuss creating an amazing visitor experience at the luxurious resort. From prioritizing guest and associate satisfaction to the impact of TV show filming, they share insights on evolving the resort focus post-COVID and enhancing visitor experience through strategic partnerships.

In this episode of The Destination Marketing Podcast, Adam talks with Lee Adamson, executive director of a destination close to home, Explore Utah Valley. Home to not only Relic but also beautiful mountains, top-tier sports facilities, and a rapidly expanding regional airport, Utah Valley is an unexpectedly unique destination with tons to offer. Lee talks about his experience working with groups and events in the destination and why past successes have helped justify the need to continue to develop tourism infrastructure in the area. "Utah Valley is this incredible unexpected venue, and that's where we're going for the future — showing people all of these unexpected things that they would have never thought of." -Lee Adamson Explore Utah Valley Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of the Destination Marketing Podcast, host Adam Stoker talks with Kevney Dugan, President and CEO of Visit Bend, and Todd Montgomery, Director of the Oregon State University Sustainable Tourism Lab. They discuss the importance of understanding the impacts of tourism on communities and the environment and the need for sustainable practices. Todd highlights the work of the Sustainable Tourism Lab in educating future industry professionals and the challenges and opportunities in the tourism industry, and Kevney discusses the need for destinations to measure with new performance metrics. "There is so much more we need to be thinking about and so much more we need to be measuring to truly understand the impacts of the industry and ensure that we don't overcook it and ultimately have to do more 'damage control'. We can actually control our narrative and work towards that future versus being more protectionist." -Kevney Dugan Visit Bend Oregon State University Sustainable Tourism Lab Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Kristen Reynolds, the President/CEO of Discover Long Island, is our guest today on The Destination Marketing Podcast. After a cameo appearance from Adam Castar, their producer and local Long Islander, Kristen tells the origin story of her own destination podcast, Long Island Tea. She discusses integrating owned media into her advertising strategy and the influence of Long Island Tea on the community. The conversation shifts to being a destination storyteller and collaborating with local content creators. “You don’t have to be the only voice. Obviously, we’re trying to expand what you hear from our community, but make sure that it’s done in a way that aligns with our brand, aligns with our messaging, and it’s so much more powerful when we’re all speaking from the same script so that when people are listening, they’re understanding our destination better.” - Kristen Reynolds Discover Long Island Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Robert Thompson, the owner and Chief Marketing Officer of Big Rock Candy Mountain Resort in Utah, is our guest on today's episode. In the beginning, Robert delves into his background and shares the motivating factors behind his decision to acquire the resort after leaving his corporate job. The conversation then transitions to Robert's strategic use of platforms like TikTok and various social media channels to cultivate a dedicated audience. He stresses the significance of audience building as a prerequisite to monetization and offers insights into how his marketing approach has transformed and benefited his business. "Once I get that exposure, once I have those touchpoints in place, then I can start retargeting that audience and saying, ‘Oh hey, guess what? Next year’s booking up, you better reserve your spot fast if you want to get into a train car’. And you can start making those more aggressive calls to action once you have the audience in place.” - Robert Thompson Big Rock Candy Mountain Resort Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Des Barker, a seasoned political strategist within the Utah tourism industry, is our featured guest on today's episode, recorded live at the Utah Tourism Conference. He shares insights about his background and the evolution of his 30-year journey in the realm of politics. Throughout the conversation, Des stresses the importance of cultivating strong relationships with elected officials and maintaining credibility. Join us to gain valuable advice on political strategy and effectively navigating the intricate landscape of politics. "Establishing that they know you and knowing that when you call or contact them, they'll recognize your email, acknowledge your status as a constituent, and understand that you're providing them with valuable information, and that you're credible. And then, they truly appreciate that, because they highly value the people who help them figure this stuff out that they can trust." - Des Barker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On today’s episode of The Destination Marketing Podcast, Adam sits down with two fascinating guests at the Utah Tourism Conference! In our first segment, AJ Brau, the CEO of Wander, gives a brief update on her company and her thoughts on the role of AI in the destination marketing industry. The conversation then moves into a discussion about breaking into destination marketing and what software companies and destinations can do to facilitate partnerships. For the second part of the episode, Bega Metzner, the commissioner of the Moab to Monument Valley Film Commission, talks about her background in film and her current role. Bega also discusses the impact of film projects on communities and the best ways for DMOs to support film commissions." “It’s up to us software companies to just stick with it too, because companies only die when the founder gives up, right? And we have to be gritty and we have to believe in this industry, believe that destination organizations have a big role to play in the future. And that’s why we’re going to stay and continue to innovate here and we are all in at Wander...I’m betting everything on destination organizations and I’m so confident in the role that this industry will play in the future of our world.” - AJ Brau“ The biggest part of that is recognizing that, the need for flexibility. If I could say flexible and flexibility a hundred times, you still won’t understand until you see it in front of your eyes, where you have 25 people who are supposed to come in on this date and then all of a sudden you get a phone call and it could be the day before and they say, ‘It’s pushed, they’re still coming, but now it’s going to be 35 people and it’s on this date’. And so literally just being able to say, ‘Ok, we’ve got you’...” - Bega Metzner Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On today’s episode of The Destination Marketing Podcast, Adam talks to Ryan Starks, the executive director of the Governor’s Office of Economic Opportunity and Kevin Smith, the president and CEO of Tuacahn Amphitheater. Ryan discusses his journey from Heber Valley to the Governor’s Office and how he was able to navigate the COVID-19 pandemic while still being new on the job. The conversation then moves toward why Utah supports tourism-related small businesses and what other DMOs can take away from their strategy. In the second half of the episode, Adam and Kevin discuss the history of Tuacahn Amphitheater in Ivins, UT and how they put together their theatrical productions each season. Kevin also details how the Greater Zion Convention and Tourism Office supports his business and helps it flourish. Utah Governor's Office of Economic Opportunity Tuacahn Amphitheater “Our businesses have done a really good job in Utah, of rolling out the red mat, and making sure that these visitors have the best experience that they can possibly have, and that includes our hoteliers, our restauranteurs, our retailers, there’s just so many opportunities for them to connect with visitors who are coming to the state, who are spending money and looking for a wonderful experience.” - Ryan Starks “So whatever that idea is that you may think, ‘Oh we’d never be able to pull it off in our area,’ if you’ve got a group of people that are talented and passionate, encourage that because that can become an annual event, sometimes biannual event that attracts visitors and puts your area on the map for having that festival.” - Kevin Smith Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.