Destination Marketing Podcast 341: Building A Community Around Your Content with Kristina Ainge
9 snips
Oct 1, 2024 Kristina Ainge, PR and Content Director at Relic, shares her wealth of knowledge on navigating the ever-changing social media landscape. She discusses the importance of adapting content strategies to engage audiences and build communities. Kristina emphasizes the shift from traditional influencers to value-driven content creators. She also highlights how lower production value videos can enhance engagement and reveals the impact of personalized campaigns, like 'Traveling the Spectrum,' on niche communities. Tune in for actionable insights on modern marketing!
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Balancing Family Travel with Personal Adventures
01:43 • 2min
Exploring Culinary Delights and Professional Journeys
03:39 • 3min
Navigating Social Media for Brand Growth
06:15 • 5min
Shifting Strategies: The Power of Volume Over Production Quality in Social Media
11:20 • 4min
The Evolving Landscape of Influencer Marketing
15:42 • 18min