Kristina Ainge

Kristina Ainge, PR and Content Director at Relic, shares her wealth of knowledge on navigating the ever-changing social media landscape. She discusses the importance of adapting content strategies to engage audiences and build communities. Kristina emphasizes the shift from traditional influencers to value-driven content creators. She also highlights how lower production value videos can enhance engagement and reveals the impact of personalized campaigns, like 'Traveling the Spectrum,' on niche communities. Tune in for actionable insights on modern marketing!