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18min chapter
341: Building A Community Around Your Content with Kristina Ainge
Destination Marketing Podcast
The Evolving Landscape of Influencer Marketing
This chapter examines the shift from traditional influencers to content creators who offer more value through meaningful, evergreen content. It highlights the importance of community building and thorough vetting in influencer partnerships, ensuring alignment with brand audiences for maximum engagement. Discussing the 'Traveling the Spectrum' project, it showcases how organic social media strategies can effectively resonate with specific communities, such as those affected by autism.
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