Destination Marketing Podcast

Dave Williams joins the Destination Marketing Podcast to talk destination marketing at the state level. Topics include the Mighty 5 Campaign, the state programs Utah offers to its DMO partners, and tips for DMOs to work better with state partners. "To be able to go from one park to the next just felt like a point of differentiation that nobody else had. And rather than try to be all things to all people, we thought that would get people looking at Utah and get Utah on the map; and once they were interested in the Mighty 5 and went to our website or other websites, they would see all the other amazing things to do around the state"- Dave Williams on the Mighty 5 Campaign.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Jim Bartoo, Director of Marketing for the Nashville Zoo, joins the Destination Marketing Podcast to talk Destinations and Zoos. Topics include the relationships between the Nashville Zoo and the DMO, cooperative marketing efforts, and how to tie an attraction into the overall destination experience. "You can share information with people, they'll pick it up and they'll share it with other people as well. Or they'll come to the zoo, experience that brand, and share it with other people. So you reach these audiences by delivering your brand and sending out your message and giving people something they can talk about"- Jim Bartoo Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Lane Tucker, Operations Manager for Eagle Point resort, joins the Destination Marketing Podcast to talk key partnerships between ski resorts and destinations. Topics include working with other businesses in a destination, challenges DMOs need to be aware of to support a ski resort, and successful tactics to divert traffic from Southern California resorts. "It's hard for a DMO, being the county, to be fair with everybody. You also need to lean on your largest assets. So spreading that stuff out proportionately is something that I think sometimes goes unnoticed because everyone is trying to be fair to everybody but that's not always the correct way to do the promoting."- Lane Tucker on a good partnership between ski resorts and DMOs.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Aileen Ramos, Director of the Tourism office for Laredo, Texas, joins the Destination Marketing podcast to talk Authenticity and Branding. Topics include telling your own story as a destination, taking control of the narrative around your destination, and unique challenges of a border town.  "For us, we found the best way to get our message through is bringing people to the destination. We know that once they get here, they see what we're all about and they see the real Laredo". - Aileen Ramos Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Ryan Starks, Director of the Tourism Office for Heber Valley, joins the Destination Marketing Podcast to talk about the relationship between economic development and tourism. Topics include being creative with fundraising, public private partnerships, and the positives of a good relationship between economic development and tourism.  "At the county and the city level, there are so many opportunities to connect the dots between tourism and economic development. They really should work hand in hand because tourism is a great form of economic development... Tourism is really the welcome mat to business". - Ryan Starks Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Amrita Gurney, VP of Marketing for Crowdriff, Joins the Destination Marketing Podcast to talk about content. Topics include the importance of content for destination marketers, keeping content current, and the Crowdriff platform.  "I think there are two or three themes that are coming up that are challenges that we know people face: one is continuing to get smarter about the way they work. We know that DMOs are struggling with all the content, and channels, and budgets so (we're) helping people connect more with insights that they can use"- Amrita Gurney on how the Crowdriff platform helps Destination Marketers stay on top of content.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Co-host Jordan barker joins the Destination Marketing Podcast as a guest for the first time. Topics include maximizing technology in a tourism marketing role, a rundown of attribution, and the value of testing and learning. "Yes we have a lot of great tools that will help you track the effectiveness of your marketing spend, and that's absolutely the way we should go...the caveat is that there are certain marketing channels that are hard to quantify precisely, so make sure you don't make that mistake of falling so in love with all of the digital channels and forgetting about all the other mechanisms that are out there"- Jordan Barker on the importance of not falling in love exclusively with digital channels in marketing. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Jim Eustace from Bound joins the Destination Marketing Podcast to talk website personalization in destination marketing. Topics include A/B testing on your website, knowing when it's time to personalize your website, and personalization and A/B testing for conventions and events.  "I think the first question is: Is your website important? Do you drive traffic to your website? Do you believe that potential visitors come and research before they make a decision to visit your market?" Jim Eustace on knowing when to personalize your website. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Adam Stoker talks about highlights from the first 12 episodes of the Destination Marketing Podcast, recaps some of his favorite insights from guests, and looks forward to the future guests of the show.  "You don't get to control the perception of your brand- It's the sum of all of those touch points together...as we think about a destination brand, so many people think that it's just the marketing component." - Adam Stoker on the importance of a well-rounded destination experience.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Lesha Coltharp, the Executive Director of the Tourism Office in Vernal, Utah, joins the Destination Marketing Podcast to talk about navigating a unique tourism economy. Topics include unique challenges of Uintah County, the Origin of Adventure campaign, and finding ways to benefit off the pass through tourist.  "We're taught that you need to have something that draws the customer in- it doesn't matter if it's in the travel industry, clothing, perfume, food- it doesn't matter what it is. You have to have something that draws the customer to your product"- Lesha Coltharp Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.