Jonathan Freeze, Director of Marketing and Communications at the Greater Raleigh Convention and Visitors Bureau joins the Destination Marketing Podcast to talk Tourism Master Plans. Topics include the process of creating a master plan, selecting a partner for such a plan, and rolling out the plan to your stakeholders.

"Be sure to make it a county or a destination wide plan and not just a CVB plan...I think with the comprehensive level of the things that will be talked about in the final report there has to be more organizations involved than just the CVB" -Jonathan Freeze on things to consider in a Tourism Master Plan.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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38: Tourism Master Plans with Jonathan Freeze