Destination Marketing Podcast

Hope Stokes, Director of Brand Management for Amarillo, Texas, Joins the Destination Marketing Podcast to talk attribution for a small destination. Topics discussed include using Adara to help make marketing decisions, the value of data in marketing, and useful free technologies for a small destination. "Any time we do anything, we want to make an informed decision- it's never a good idea in marketing to say 'I like this, this is pretty, let's do it'- you need to have some sort of data backing it up".- Hope Stokes on the importance of data in marketing decisions. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Cody Adent joins the Destination Marketing Podcast to talk about building a tourism ecosystem. Topics include the Southern Utah Tourism Conference and the challenges of putting a conference together, lessons in customer activity from Zionnationalpark.com, and the importance of good web design and presentation.  "We don't have an overcrowding issue, we have a distribution problem. It's not that we have too many people coming, it's that we have too many people coming to the same place. So if we were to spread them out in a more efficient manner, you wouldn't even know that the park is crowded." -Cody Adent Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Josh Collins from Streetsense joins the Destination Marketing Podcast to talk about technology tools to enhance destination marketing. Topics include under-utilized tools, cost-effective technologies for lower-budget destinations, and the importance of email marketing.  "(Permission) is such a key way of thinking about email: Here's this real person that gave me permission, so I need to treat that with the respect and the trust that deserves. What you see is that cost per acquisition versus the lifetime value of that person- there's just no comparison to any other channel on the planet. The return from email is easily 150 to 1 greater than what you see on social, or display, or programmatic, or whatever other channel you want to talk about"- Josh Collins on email marketing.    Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Falyn Owens, Executive Director of the Garfield County Tourism Office joins the Destination Marketing Podcast. Topics include the Take Your Time campaign, maintaining a good relationship with hotel partners, and effective customer service within destinations. "I don't think people realize that sometimes tourism funds, especially in our county- search and rescue, the ambulance, trash collection, so tourists minimize a lot of the financial impact on the locals... It's important for people to understand so they know they need to treat our visitors the best they can." Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Natalie Randall, Director of the San Juan County Utah Tourism Office, joins the Destination Marketing Podcast to talk about making changes in a traditional market. Topics include bringing new ideas and initiatives into a county, the Make it Monumental campaign, and how to handle the different situations she has encountered with stakeholders in San Juan County.  "Trying to get the stakeholders involved- that's always the challenge. In the marketing arm of things, we're always looking to the consumer... We're doing a really great job at helping them, doing outreach to them, getting them interested, and capturing their attention, but so often we forget to capture the attention of our locals that live in the area that are going to be impacted by what we're doing".- Natalie Randall on challenges in her role. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Brook Kaufman, CEO of Casper, Wyoming joins The Destination Marketing Podcast to talk rebranding. Topics include knowing when to rebrand, the most important components of a rebrand, and planning for the rollout.  "We have just been, in the last few years, in a place of trying to find some stability for our brand of Casper. So how do you just be 'Visit Casper'? How do we just go back to that and build some authority again and just some stability for either visitors or for our community?" Brook Kaufman on knowing when to rebrand.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Lance Syrett, General Manager of Ruby's Inn, joins the Destination Marketing Podcast to talk about building local support as a destination, challenges and advantages of family businesses, and creating a great visitor experience.  "If a DMO person wants to get that buy-in from their partners, go see them. Go visit with them face to face, see what matters to them and act like you care." Lance Syrett on building support with local partners.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Matt Borud joins the Destination Marketing Podcast to talk about the 18 Summers Campaign, moving on from successful campaigns, and coming up with great campaigns that highlight what makes your destination unique.  "I actually think the campaign has made me a better father, and I don't know how many ad campaigns you can say that honestly have done that"- Matt Borud on the 18 Summers Campaign.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Mo Parikh from Bandwango joins Adam and Jordan to talk technology in tourism, how the Bandwango technology helps destinations, and how he thinks destinations can improve once a visitor arrives.  "You really need to get a deeper understanding of 'great, we did all these things, we drove people to our website, they engaged with our content, but really what happened after that? And it's always been this black box'"- Mo Parikh from Bandwango Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Kaitlin Eskelson from the Utah Tourism Association joins Adam and Jordan to talk navigating outside opinions in a marketing position, mistakes in marketing, and Kaitlin's take on the most important component of tourism marketing.  "The Travel and Tourism industry is moving so quickly, we're bound to make mistakes. A lot of what we do is trial and error and I think that, again, going back to that guest experience and having a little bit of humility, it's sometimes just saying 'sorry, we tried our best on that one, it didn't work but we've learned from it and can move forward', I think that's really what people are looking for and what marketing campaigns should be all about. Being authentic, but admitting to when you make a mistake"- Kaitlin Eskelson on making mistakes in marketing.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.