Destination Marketing Podcast

Stephanie Jones, Founder & CEO of the Cultural Heritage Alliance for Tourism, joins the Destination Marketing Podcast to talk cultural heritage tourism. Topics discussed include tapping into cultural heritage tourism, understanding if your destination has a market for cultural heritage tourism, and the benefits of such tourism.  "Through our tours, we change a lot of those negative perceptions about heritage neighborhoods or under served communities because people now have walked the community and they've interacted with the locals so they know 'Oh I could come back here on my own and have dinner at this restaurant', and oftentimes, many people do" - Stephanie Jones on the benefits of cultural heritage tourism.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Josh Scheer, Digital Marketing Director at Relic, joins the Destination Marketing Podcast to talk about Simpli.fi, a localized programmatic display advertising platform. Topics include using Simpli.fi for advanced Geo-targeting and Geo-fencing in tourism marketing, use cases of such targeting, and how it differs from other display ad methods.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

As the new year begins, Adam Stoker lays out some New Year's resolutions for destination marketers. Topics include updating technologies, evaluating customer experience, and honing in your target personas.  "I want you to give each touchpoint within your destination a letter grade...give yourself a letter grade and the goal is collectively with all your touchpoints to raise your grade one letter grade". -Adam Stoker on evaluating your touchpoints for 2020. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Chris Fair, President & CEO of Resonance, joins the Destination Marketing Podcast to talk about the World's Best Cities and premier the new list. Topics discussed include the methodology for the World's Best Cities rankings, the core six categories, and focusing on the customer experience in your destination.  "We tend to think 'more is better'. We've been conditioned to attracting more visitors, and all the metrics by which we're generally judged are quantitative. I think there's a real lack of understanding or appreciation for the qualitative side of the destination side. I think to date, we would all agree the customer experience or the visitor experience is important, but we don't know how to measure it. And that's really what we're trying to address here." - Chris Fair on focusing on other factors than just the quantitative side of things.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Sasha Jackson, Media Director at Relic, joins the Destination Marketing Podcast to talk planning traditional media. Topics include the role of print in the traditional media landscape, buying for tourism clients, and current trends in the TV/Streaming landscape.  "You're already investing in traditional media- do it right and invest enough so it is profitable. Even if you are investing but it's a smaller amount and your frequency is low, I don't think it's going to benefit you like you would want it to. So choose one if you have to, but do it right" - Sasha Jackson on planning good media buys.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Will Seccombe, President and CEO of Connect Travel, joins the Destination Marketing Podcast to talk about the importance of continuous learning. Topics discussed include changes Will has seen over the decades he's been in the industry, evolving as the times change, and the marketplace format at Connect Travel conferences.  "We're at a place in time where the successful programs of just a few years ago are no longer going to be relevant in the next 3 to 5 years. So if I can help all destination marketers think that way and work that way and learn from each other as they're exploring and coming up with new ideas, we'll all be better off". - Will Seccombe on the importance of constantly innovating in tourism marketing.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

John Ricks, Nebraska Tourism Director joins the Destination Marketing Podcast to talk risks worth taking. Topics discussed include the home run Nebraska Tourism campaign, having the guts to run with a risky idea, and benefiting from earned media.  "We knew right from the get go that rather than just informing the public, that we had a real perception problem here and that we had to define and go after changing these perceptions" - John Ricks on the thought process behind the Nebraska Tourism campaign.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Brie Timings joins The Destination Marketing Podcast to talk about influencer marketing and video content. Topics discussed include researching influencers, creating good video content, and being comfortable in front of the camera.  "Does their content actually resonate with my destination or my brand? Are they a partier and they're just trying to go to party scenes? Am I a party destination and does that resonate with me?" - Brie Timings on matching up influencers with your destination.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Kevin Wright from Travel Oregon joins the Destination Marketing Podcast to talk going against the grain. Topics include the new Travel Oregon campaign, the media distribution plan around it, and healthy collaboration with an agency.  "We wanted to position Oregon as a place where people could find happiness. This idea that people are overworked, they're stressed, the 24 hour news cycle, trying to keep up with your email and all of that - we felt it was just weighing on people... We felt we were well-positioned to almost be the antidote to what was stressing people out." - Kevin Wright on the Travel Oregon campaign.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Tom Love joins the Destination Marketing Podcast to talk branding a destination. Topics include the definition of a brand, touchpoints you can and cannot control, and how to evaluate those touchpoints. "I think for not only destinations, but really for all products and all categories, the brand is the single most important asset you have. It's the most valuable asset a company has next to its employees. And how people perceive you, how they value you, is gold to companies and to destinations." - Tom Love on the importance of branding.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.