Sasha Jackson, Media Director at Relic, joins the Destination Marketing Podcast to talk planning traditional media. Topics include the role of print in the traditional media landscape, buying for tourism clients, and current trends in the TV/Streaming landscape.

"You're already investing in traditional media- do it right and invest enough so it is profitable. Even if you are investing but it's a smaller amount and your frequency is low, I don't think it's going to benefit you like you would want it to. So choose one if you have to, but do it right" - Sasha Jackson on planning good media buys.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

33: Planning Your Traditional Media with Sasha Jackson