Destination Marketing Podcast

John Ricks, Nebraska Tourism Director joins the Destination Marketing Podcast to talk risks worth taking. Topics discussed include the home run Nebraska Tourism campaign, having the guts to run with a risky idea, and benefiting from earned media.  "We knew right from the get go that rather than just informing the public, that we had a real perception problem here and that we had to define and go after changing these perceptions" - John Ricks on the thought process behind the Nebraska Tourism campaign.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Brie Timings joins The Destination Marketing Podcast to talk about influencer marketing and video content. Topics discussed include researching influencers, creating good video content, and being comfortable in front of the camera.  "Does their content actually resonate with my destination or my brand? Are they a partier and they're just trying to go to party scenes? Am I a party destination and does that resonate with me?" - Brie Timings on matching up influencers with your destination.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Kevin Wright from Travel Oregon joins the Destination Marketing Podcast to talk going against the grain. Topics include the new Travel Oregon campaign, the media distribution plan around it, and healthy collaboration with an agency.  "We wanted to position Oregon as a place where people could find happiness. This idea that people are overworked, they're stressed, the 24 hour news cycle, trying to keep up with your email and all of that - we felt it was just weighing on people... We felt we were well-positioned to almost be the antidote to what was stressing people out." - Kevin Wright on the Travel Oregon campaign.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Tom Love joins the Destination Marketing Podcast to talk branding a destination. Topics include the definition of a brand, touchpoints you can and cannot control, and how to evaluate those touchpoints. "I think for not only destinations, but really for all products and all categories, the brand is the single most important asset you have. It's the most valuable asset a company has next to its employees. And how people perceive you, how they value you, is gold to companies and to destinations." - Tom Love on the importance of branding.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Stephanie Weeks, Social Media Marketing Specialist for Visit Plano, TX joins the Destination Marketing Podcast to talk about Social Media for destinations. Topics include the social media budget, the growth of full-time social media managers in destinations, and the importance of a content calendar. "The social media budget is a really important tool and should be increased every year. If you have a full-time social media manager managing that budget as it grows every year and as digital gets more and more important and print is less and less... having somebody manage that and know what they're doing- it's really important to give them the tools." - Stephanie Weeks on the importance of the social media budget for a destination Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Jess Darington, social media manager and influencer joins the Destination Marketing Podcast to talk social media management. Topics include lessons learned working as a social media influencer, how to choose and work with influencers effectively, and the importance of organic social media. "I'm a firm believer in organic social media instead of just boosting posts or paid promotions. Because the purpose of organic social media - one of the major purposes - is to create a communication with your audience. And if you're just paying for ads, it doesn't really create that authentic dialogue that you need between a destination and the potential visitors." - Jess Darrington on the importance of organic social media. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Chris Spendlove joins the Destination Marketing Podcast to talk tradeshows. Topics discussed include the value of tradeshows, useful tools for destination marketers, and the need to get your destination's foundational branding elements cemented. "This is who we're trying to talk to, this is the list of our unique value propositions that we've identified, let's map these value propositions to the needs of each persona. And then you can start building out messaging, then you can start building out advertising campaigns and from the information you've gathered, you'll know what their watering holes are. Or if you don't, an agency partner will." - Chris Spendlove on the importance of knowing your destination's foundational branding elements. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Leif Pettersen, renowned P/R expert and juggler, joins the Destination Marketing Podcast to talk Public Relations for Destination Marketers. Topics include taking risks in P/R, creating urgency for the media, and common P/R mistakes destinations make. "If it makes you a little bit nervous, it's probably gonna be great...draw the line at panic. If you start to panic, probably a bad idea. But anywhere between 'I'm bored', and 'a little nervous', you're going in the right direction" - Leif Pettersen on taking risks in P/R. Leif's books: https://www.amazon.com/Backpacking-Dracula-Impaler-Vampire-Inspired-ebook/dp/B01EXAF1LU https://www.amazon.com/gp/product/1730712266/ref=dbs_a_def_rwt_bibl_vppi_i1 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Host Adam Stoker records remotely in this quick update episode. Topics include a Texas Tourism Industry Association Conference recap, a life update for Adam, and an introduction to the Destination Marketing Podcast producer, Kyle.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Colby Remund, Chief Creative Officer at Relic, joins the Destination Marketing Podcast to talk Design Principles. Topics include style guides, mistakes in destination marketing creative, and design principle basics. "Be practical in your approach to developing a style guide. Make sure that your needs are covered in how the style guide is prepared and then hopefully it gives you the foundation moving forward that will minimize the confusion and kind of clear up your brand, paving the way for the future".  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.