Robb Wells, President & CEO at Greater Beaufort - Port Royal Convention and Visitors Bureau joins the Destination Marketing Podcast to talk about the challenges of being a smaller destination surrounded by larger ones with more budget. Topics include exceeding visitor expectations, being authentic, relying on people to tell your story for you, and utilizing really accurate targeting to find those who are truly looking for a unique experience.

"What a rewarding career to be able to come to work and do something that is fulfilling, both for the local economy but also for me personally. I like to go to work and have a good time and be very positive and this industry can present some very positive outcomes." – Robb Wells on having a positive experience being a destination marketer.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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53: Standing Out From The Competition with Robb Wells